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Public Relations

Most popular at the top

  • Pathways to Public Relationsby Burton St. John III; Margot Opdycke Lamme; Jacquie L'Etang

    Taylor and Francis 2014; US$ 160.00

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration... more...

  • Social Marketingby Walter W. Wymer Jr; Debra Basil

    Taylor and Francis 2014; US$ 140.00

    Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...

  • Praxisorientiertes Online-Marketingby Ralf T. Kreutzer

    Springer 2014; US$ 39.99

    Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden ? BtoB wie BtoC gleichermaßen ? ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und prasentiert konkrete Losungskonzepte und Erfolgsstrategien.... more...

  • Rethinking Reputationby Fraser P. Seitel; John Doorley

    St. Martin's Press 2012; US$ 17.99

    Good public relations is no longer just icing?it?s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you?re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation , public relations guru Fraser Seitel and John Doorley, founder of the... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; US$ 12.99

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Public Relations Research Annualby Larissa A. Grunig; James E. Grunig

    Taylor and Francis 2014; US$ 49.95

    Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...

  • Human Resource Management in the Public Sectorby Rona Beattie; Stephen P. Osborne

    Taylor and Francis 2013; US$ 49.95

    HRM is a core element in public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge research from a range of respected international authors. more...

  • Positioning Theory and Strategic Communicationby Melanie James

    Taylor and Francis 2014; US$ 145.00

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology ? but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves,... more...

  • Promoting Your Schoolby Carolyn Warner

    SAGE Publications 2009; US$ 41.95

    To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community. more...

  • Organizations and the Mediaby Josef Pallas; Lars Strannegård; Stefan Jonsson

    Taylor and Francis 2014; US$ 160.00

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...