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Public Relations

Most popular at the top

  • Spin Sucksby Gini Dietrich

    Pearson Education 2014; US$ 15.99

    Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!   Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...

  • The Little Red Book of PR Wisdomby Brian Johnson

    Brian Johnson 2014; US$ 9.99

    The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic... more...

  • Social Marketingby Walter W. Wymer Jr; Debra Basil

    Taylor and Francis 2014; US$ 54.95

    Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...

  • Pathways to Public Relationsby Burton St. John III; Margot Opdycke Lamme; Jacquie L'Etang

    Taylor and Francis 2014; US$ 54.95

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration... more...

  • Praxisorientiertes Online-Marketingby Ralf T. Kreutzer

    Springer Fachmedien Wiesbaden 2014; US$ 44.99

    Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden ? BtoB wie BtoC gleichermaßen ? ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und präsentiert konkrete Lösungskonzepte und Erfolgsstrategien.... more...

  • Public Relations Research Annualby Larissa A. Grunig; James E. Grunig

    Taylor and Francis 2014; US$ 54.95

    Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...

  • Tourism in Central Asiaby Kemal Kantarci; Muzaffer Uysal; Vincent P. Magnini

    Apple Academic Press 2014; US$ 149.95

    This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...

  • Organizational Reputation in the Public Sectorby Arild Wæraas; Moshe Maor

    Taylor and Francis 2014; US$ 54.95

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation.... more...

  • Trust Me, PR Is Deadby Robert Phillips

    Random House 2015; US$ 14.09

    Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman ? the world's largest PR firm ? for one... more...

  • Effective Crisis Communicationby Robert R. Ulmer; Timothy L. Sellnow; Matthew W. Seeger

    SAGE Publications 2013; US$ 56.00 US$ 47.60

    In this fully updated Third Edition, three of today?s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively. The authors provide 18 in-depth case studies that highlight successes... more...