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Public Relations

Most popular at the top

  • Professionals and Policyby Mike Bottery

    Taylor and Francis 2013; US$ 78.95

    By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can respond positively to the changes of recent years to... more...

  • Evolutionary Economicsby Esben Sloth Andersen

    Taylor and Francis 2013; US$ 75.00

    First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Human Resource Management in the Public Sectorby Rona Beattie; Stephen P. Osborne

    Taylor and Francis 2013; US$ 54.95

    HRM is a core element in public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge research from a range of respected international authors. more...

  • Advances in Service Network Analysisby Noel Scott; Eric Laws

    Taylor and Francis 2013; US$ 145.00

    Advances in Service Network Analysis examines advances in the management and analysis of networks of organizations in service industries. In recent years recognition of the significance of inter-organizational networks for the provision of complex services, for example at tourist destinations, has stimulated discussion of numerous issues of theoretical... more...

  • Media Production Agreementsby Philip Alberstat

    Taylor and Francis 2013; US$ 170.00

    Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting... more...

  • Paying for the Piperby Charles Woolfson; John Foster; Matthais Beck

    Taylor and Francis 2013; US$ 163.95

    First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Telefoncoachingby Markus I. Reinke

    Springer 2013; US$ 39.99

    Das Telefon ist Kontaktmedium Nummer 1 im B2B-Bereich. Fur die meisten Unternehmen stellt es das wichtigste Instrument in der Kundenkommunikation und in der aktiven Neukundengewinnung dar. Doch viele Mitarbeiter sind beim Einsatz des Telefons als Verkaufsinstrument unerfahren und unsicher. Telefoncoaching bietet ein praxiserprobtes 10-Stufen-Konzept,... more...

  • Public Relations Historyby Scott M. Cutlip

    Taylor and Francis 2013; US$ 56.95

    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters... more...

  • Organizational Public Relationsby Christopher Spicer

    Taylor and Francis 2013; US$ 48.95

    Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...