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Public Relations

Most popular at the top

  • Organizational Reputation in the Public Sectorby Arild Wśraas; Moshe Maor

    Taylor and Francis 2014; US$ 125.00

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation.... more...

  • Latin American and Caribbean Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2014; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean. more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; Not Available

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; US$ 18.95

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • The Changing MO of the CMOby MaryLee Sachs

    Ashgate Publishing Ltd 2011; US$ 59.95

    Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. more...

  • Contemporary Thoughts on Corporate Branding and Corporate Identity Managementby T C Melewar; Elif Karaosmanoglu

    Palgrave Macmillan 2008; US$ 135.00

    A new look at†the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. more...

  • The Little Red Book of PR Wisdomby Brian Johnson

    Brian Johnson 2014; US$ 9.99

    The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic... more...

  • Promoting Your Schoolby Carolyn Warner

    SAGE Publications 2009; US$ 41.95

    To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community. more...

  • School Public Relations for Student Successby Edward H. Moore

    SAGE Publications 2009; US$ 34.95

    From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. more...

  • Introducing Public Relationsby Keith Butterick

    SAGE Publications 2011; US$ 47.00

    Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. more...