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Public Relations

Most popular at the top

  • Performance Hubsby Marc Roberts

    Taylor and Francis 2014; US$ 43.95

    A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level. Highlighting common pitfalls in improvement initiatives,... more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 15.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can... more...

  • Eastern European Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2014; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe. more...

  • Social Mediaby Regina Luttrell

    Rowman & Littlefield Publishers 2014; US$ 24.99

    Social Media: How to Engage, Share, and Connect helps readers to truly understand the foundations of and principles behind social media; how to manage and participate within online communities; and comprehend the changing field of modern public relations. more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; Not Available

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • Branding Unboundby Rick Mathieson

    AMACOM 2005; US$ 24.95

    Using wireless technology to create a new kind of brand relationship with customers. more...

  • Promoting Your Schoolby Carolyn Warner

    SAGE Publications 2009; US$ 41.95

    To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community. more...

  • The Little Book of Big PRby Jennefer WITTER

    AMACOM 2014; US$ 6.95

    Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...

  • Sales Managementby John B Ford; Earl Honeycutt; Antonis Simintiras

    Taylor and Francis 2003; US$ 88.95

    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...

  • Health Public Relationsby Myc Riggulsford

    Taylor and Francis 2013; US$ 43.95

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the... more...