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Public Relations

Most popular at the top

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 11.24

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • Banking and Finance in Islands and Small Statesby Michael Bowe; Lino Briguglio; James W. Dean

    Taylor and Francis 2014; US$ 47.95

    First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • The Publicity Handbook, New Editionby David Yale; Andrew Carothers

    McGraw-Hill Education 2001; US$ 30.00 US$ 24.60

    Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for... more...

  • Spin Sucksby Gini Dietrich

    Pearson Education 2014; US$ 15.99

    Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!   Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...

  • Pathways to Public Relationsby Burton St. John III; Margot Opdycke Lamme; Jacquie L'Etang

    Taylor and Francis 2014; US$ 54.95

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration... more...

  • The Little Red Book of PR Wisdomby Brian Johnson

    Brian Johnson 2014; US$ 9.99

    The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic... more...

  • Social Marketingby Walter W. Wymer Jr; Debra Basil

    Taylor and Francis 2014; US$ 54.95

    Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...

  • Public Relations Research Annualby Larissa A. Grunig; James E. Grunig

    Taylor and Francis 2014; US$ 54.95

    Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...

  • Praxisorientiertes Online-Marketingby Ralf T. Kreutzer

    Springer Fachmedien Wiesbaden 2014; US$ 32.01

    Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden ? BtoB wie BtoC gleichermaßen ? ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und präsentiert konkrete Lösungskonzepte und Erfolgsstrategien.... more...

  • Tourism in Central Asiaby Kemal Kantarci; Muzaffer Uysal; Vincent P. Magnini

    Apple Academic Press 2014; US$ 149.95

    This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...