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Public Relations

  • Crisis Communicationby

    Kogan Page 2008; US$ 39.95

    Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect your corporate reputation by using PR strategies to communicate efficiently. more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Marken als Sinnstifterby Sandro Abbate

    Springer 2014; US$ 29.99

    Bio-Brands oder Fair-Trade-Produkte stehen hoch im Kurs, weil Konsumenten heutzutage auf Glaubwurdigkeit setzen und bereit sind, durch Kaufe Verantwortung zu ubernehmen. Was bedeutet das fur Unternehmen und ihre Markenfuhrung konkret? Wie konnen Produkte fur Konsumenten Sinn stiften? Der Markenexperte Sandro Abbate erklart anschaulich und leicht verstandlich,... more...

  • What Were They Thinking?by Steve Adubato

    Rutgers University Press 2008; US$ 21.00

    Some corporations spend millions of dollars on so-called “crisis communication plans.” Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, “Wishful thinking is no substitute for a strategic plan.”. Nationally recognized... more...

  • Health Communication and Mass Mediaby Rukhsana Ahmed; Benjamin R. Bates

    Ashgate Publishing Ltd 2013; US$ 109.95

    In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...

  • Media Production Agreementsby Philip Alberstat

    Taylor and Francis 2013; US$ 170.00

    An invaluable reference to help film, television, and video producers to make better deals. Sample contracts and typical agreements are presented in the text together with explanatory notes. more...

  • Making Social Work Newsby Meryl Aldridge

    Taylor and Francis 2002; US$ 200.00

    Meryl Aldridge widens the debate on social work and its representation by the news media. She provides a basic understanding of the commercial logic of the UK press and compares news treatments in broadsheets, tabloids, local and national press more...

  • International Perspectives of Festivals and Eventsby Jane Ali-Knight; Alan Fyall; Martin Robertson; Adele Ladkin

    Taylor and Francis 2009; US$ 105.00

    International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been... more...