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- Primento Digital 2015; US$ 5.99
Economist and Nobel Prize winner This book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz. In 50 minutes you will be able to: ? Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach ? Identify the impact his work had on both economics... more...
- Free Press 2009; US$ 30.00
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...
- Springer Fachmedien Wiesbaden 2014; US$ 17.83
Bio-Brands oder Fair-Trade-Produkte stehen hoch im Kurs, weil Konsumenten heutzutage auf Glaubwürdigkeit setzen und bereit sind, durch Käufe Verantwortung zu übernehmen. Was bedeutet das für Unternehmen und ihre Markenführung konkret? Wie können Produkte für Konsumenten Sinn stiften? Der Markenexperte Sandro Abbate erklärt anschaulich und leicht verständlich,... more...
- Taylor and Francis 2016; US$ 59.95
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author?s own experience as a global public relations practitioner in the United Nations and in U.S. President... more...
- Taylor and Francis 2013; US$ 170.00
Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting... more...
- CRC Press 2014; US$ 112.95
Whenever a major event requires police intervention, questions are raised about the nature of the police response. Could the police have prevented the conflict, been better prepared, reacted more quickly? Could they have acted more forcefully or brought the altercation under control more effectively? Based upon real case studies of events from all... more...
- Taylor and Francis 2009; US$ 105.00
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been... more...
- Primento Digital Publishing 2015; US$ 21.99
Pour une meilleure communication numérique des communes. La ville, la commune 2.0 existe bel et bien. Souvent, les sites-vitrines d''autrefois ont laissé la place à d''authentiques sites web pensés et conçus pour englober un maximum de fonctionnalités. En suivant l''évolution des comportements et usages des citoyens, la commune reste au plus proche... more...