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Public Relations

  • Handbuch Krisenmanagementby

    Springer Fachmedien Wiesbaden 2013; US$ 59.99

    Das Handbuch Krisenmanagement befasst sich erstmals im deutschsprachigen Raum mit allen wesentlichen Grundlagen, Strukturen, Handlungsfeldern und Grenzen eines post-modernen Krisenmanagements. Es richtet sich an Entscheider im Krisenmanagement und der Krisenkommunikation, die sich mit neuen Systematiken und Denkweisen auseinandersetzen. Inhaltlich... more...

  • Schreiben mit Systemby

    Springer Fachmedien Wiesbaden 2013; US$ 29.95

    ?Wegweiser für das PR-Studium und die PR-Praxis Theoretische Modelle und praktische Methoden Instruktive Fallbeispiele, Checklisten, Weblinks und ein Glossar more...

  • Engineering Geology for Society and Territory - Volume 7by

    Springer International Publishing 2014; US$ 199.00

    One out of eight IAEG XII Congress volumes on the occasion of the 50th anniversary of IAEG Includes contributions of numerous worldwide renowned scientists Gives a thorough overview on education, professional ethics and public recognition of engineering geology more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Marken als Sinnstifterby Sandro Abbate

    Springer 2014; US$ 29.99

    Bio-Brands oder Fair-Trade-Produkte stehen hoch im Kurs, weil Konsumenten heutzutage auf Glaubwurdigkeit setzen und bereit sind, durch Kaufe Verantwortung zu ubernehmen. Was bedeutet das fur Unternehmen und ihre Markenfuhrung konkret? Wie konnen Produkte fur Konsumenten Sinn stiften? Der Markenexperte Sandro Abbate erklart anschaulich und leicht verstandlich,... more...

  • What Were They Thinking?by Steve Adubato

    Rutgers University Press 2008; US$ 21.00

    Some corporations spend millions of dollars on so-called “crisis communication plans.” Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, “Wishful thinking is no substitute for a strategic plan.”. Nationally recognized... more...

  • Media Production Agreementsby Philip Alberstat

    Taylor and Francis 2013; US$ 170.00

    Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting... more...

  • Policing Major Eventsby James F. Albrecht; Martha Christine Dow; Darryl Plecas; Dilip K. Das

    CRC Press 2014; US$ 89.95

    Violence at Sporting Events: The European Standards of Police Procedures and Practice in Serbia ; Branislav Simonovi?, Zoran ?ur?evi?, and Bo?idar Ota?evi? Policing Political Protests in the United Kingdom ; Craig Paterson Policing International Football Tournaments and the Cross-Cultural Relevance of the Social Identity Approach to Crowd... more...