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Public Relations

  • Crisis Communicationby

    Kogan Page 2008; US$ 39.95

    Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect your corporate reputation by using PR strategies to communicate efficiently. more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; Not Available

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • What Were They Thinking?by Steve Adubato

    Rutgers University Press 2008; US$ 21.00

    Some corporations spend millions of dollars on so-called “crisis communication plans.” Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, “Wishful thinking is no substitute for a strategic plan.”. Nationally recognized... more...

  • Health Communication and Mass Mediaby Rukhsana Ahmed; Benjamin R. Bates

    Ashgate Publishing Ltd 2013; US$ 109.95

    In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...

  • Media Production Agreementsby Philip Alberstat

    Taylor and Francis 2013; US$ 170.00

    An invaluable reference to help film, television, and video producers to make better deals. Sample contracts and typical agreements are presented in the text together with explanatory notes. more...

  • Making Social Work Newsby Meryl Aldridge

    Taylor and Francis 2002; US$ 200.00

    Meryl Aldridge widens the debate on social work and its representation by the news media. She provides a basic understanding of the commercial logic of the UK press and compares news treatments in broadsheets, tabloids, local and national press more...

  • International Perspectives of Festivals and Eventsby Jane Ali-Knight; Alan Fyall; Martin Robertson; Adele Ladkin

    Taylor and Francis 2009; US$ 105.00

    International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been... more...

  • The Executive's Guide to Corporate Events and Business Entertainingby Judy Allen

    Wiley 2009; US$ 50.00

    An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build... more...