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Public Relations

  • Internationale Krisen-Public Relationsby Christina Vetsch

    Springer Fachmedien Wiesbaden 2016; US$ 59.45

    Christina Vetsch untersucht, wie multinationale Unternehmen der weltweit zehn krisengefährdetsten Branchen ihre Kommunikation im Krisenkontext mit internationalen Zielgruppen managen. Erstmals stellt sie Zusammenhänge zwischen Theorien der Public Relations und dem Konzept der internationalen Krisen-Public Relations her. Nach einer umfassenden, kritischen... more...

  • Brand Hateby S. Umit Kucuk

    Springer International Publishing 2016; US$ 48.29

    This book focuses on the concept of ?brand hate? and consumer negativity in today?s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their... more...

  • The Management Game of Communicationby Peggy Simcic Brønn; Stefania Romenti; Ansgar Zerfass

    Emerald Group Publishing Limited 2016; US$ 124.95

    The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike. more...

  • Ten Red Hot Tips to promote your businessby Ellen Gunning

    Mercier Press 2016; US$ 12.99

    The ultimate guide for small and medium-sized business from Ireland's PR queen. more...

  • Out-thinking Organizational Communicationsby Joachim Klewes; Dirk Popp; Manuela Rost-Hein

    Springer International Publishing 2016; US$ 67.38

    This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that... more...

  • Vertrauen in politische Parteienby Christian Wiencierz

    Springer Fachmedien Wiesbaden 2016; US$ 33.02

    Christian Wiencierz beschreibt einen neuen, interdisziplinären Ansatz, der die für politische Parteien wahlentscheidende, immaterielle Ressource Vertrauen greifbar und operationalisierbar macht. Die repräsentative Befragung zeigt erstmals, dass Parteien mit ihrer Wahlwerbung Gespräche über politische Sachverhalte unter Bürgern forcieren können, welche... more...

  • Measuring Country Imageby Alexander Buhmann

    Springer Fachmedien Wiesbaden 2016; US$ 48.29

    Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions... more...

  • Pitch, Tweet, or Engage on the Streetby Kara Alaimo

    Taylor and Francis 2016; US$ 59.95

    Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author?s own experience as a global public relations practitioner in the United Nations and in U.S. President... more...

  • Instagram als Marketing-Kanalby Manuel Faßmann; Christoph Moss

    Springer Fachmedien Wiesbaden 2016; US$ 4.71

    Manuel Faßmann und Christoph Moss führen eine empirische Untersuchung der Charakterisierungen von Instagram, Facebook und Twitter aus der Sicht von Nutzern und Unternehmen durch. Das essential enthält einen ausführlichen Vergleich der Kerneigenschaften dieser Plattformen. Die ausgewählten Social-Media-Kanäle werden anhand der analysierten Eigenschaften... more...

  • Public Relations for the Public Goodby Louis Capozzi; Shelley Spector

    Business Expert Press 2016; US$ 19.95

    While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation?s modern history were triggered by campaigns... more...