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Public Relations

  • Ten Red Hot Tips to promote your businessby Ellen Gunning

    Mercier Press 2016; US$ 12.99

    The ultimate guide for small and medium-sized business from Ireland's PR queen. more...

  • International Public Relationsby Ian Somerville; Owen Hargie; Maureen Taylor; Margalit Toledano

    Taylor and Francis 2016; Not Available

    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores... more...

  • Praxiswissen Presse- und Öffentlichkeitsarbeitby Norbert Franck

    Springer Fachmedien Wiesbaden 2016; US$ 29.99

    ?Praxiswissen? zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um ? interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben, ? Pressekonferenzen und Interviews erfolgreich zu meistern, ? einen Verein bekannt... more...

  • Becoming a Public Relations Writerby Ronald D. Smith

    Taylor and Francis 2016; US$ 79.95

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A... more...

  • Nation Branding, Public Relations and Soft Powerby Pawel Surowiec

    Taylor and Francis 2016; US$ 54.95

    Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland?s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced... more...

  • Crisis Communicationsby Kathleen Fearn-Banks

    Taylor and Francis 2016; US$ 74.95

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning... more...

  • The Referral of a Lifetimeby Tim Templeton; Ken Blanchard

    Berrett-Koehler Publishers 2016; US$ 20.95

    Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton... more...

  • Frei sprechenby Michael Rossié

    Springer Fachmedien Wiesbaden 2016; US$ 29.99

    "Frei sprechen" ist ein Trainingsprogramm für Moderatoren in Radio und Fernsehen, für Pressesprecher und Politiker, Referenten, Professoren, Speaker, Lehrer, Studenten, Manager, Verkäufer oder Vereinsvorsitzende - für jeden, der öffentlich spricht. Frei sprechen im Sinne dieses Buches bedeutet, die Sätze erst im Augenblick der Rede zu formen, damit... more...

  • Summary: The Membership Economy - Robbie Kellman Baxterby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking... more...

  • Summary: The Lean Product Playbook - Dan Olsenby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which... more...