The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Public Relations

  • Creating a Culture of Integrityby Andrea Spencer-Cooke; Fran van Dijk

    DoSustainability 2015; US$ 45.00

    Creating a Culture of Integrity' identifies the key actions sustainability and compliance officers can take to foster a cultural shift toward ethical business practices within their organisations. more...

  • Missionby Michael Hayman; Nick Giles

    Penguin Books Ltd 2015; US$ 32.00

    In Mission: How the Best in Business Break Through , Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are... more...

  • The Routledge Handbook of Sustainable Food and Gastronomyby Philip Sloan; Willy Legrand; Clare Hindley

    Taylor and Francis 2015; US$ 225.00

    The issues surrounding the provision, preparation and development of food products is fundamental to every human being on the planet. Given the scarcity of agricultural land, environmental pollution, climate change and the exponential growth of the world?s population where starvation and obesity are both widespread it is little wonder that exploring... more...

  • Perspectives on Public Relations Historiography and Historical Theorizationby Tom Watson

    Palgrave Macmillan 2015; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches. more...

  • Challenging Corporate Social Responsibilityby Jessalynn R. Strauss

    Taylor and Francis 2015; US$ 155.00

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers? purchase decisions. Arguing that this... more...

  • Public Relations As Relationship Managementby Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

    Taylor and Francis 2015; US$ 59.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships,... more...

  • Sustainability, Social Responsibility, and Innovations in the Hospitality Industryby H. G. Parsa; Vijaya (Vi) Narapareddy

    Apple Academic Press 2015; US$ 139.95

    A reference on sustainability, social responsibility, and green practices in hospitality and tourism, this book presents innovative research methods in sustainability, state-of-the-art research by leading internationally recognized scholars on this topic, providing an excellent source of quality research. Readers can expect to find several new ways... more...

  • Corporate Brandingby T C Melewar; S F Syed Alwi

    Taylor and Francis 2015; US$ 59.95

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes... more...

  • Western European Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2015; US$ 45.00

    Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsĺke Larsson, Tor Bang, and... more...

  • Crystallizing Public Opinionby Edward L. Bernays

    Open Road Media 2015; US$ 9.99

    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays?s  Crystallizing Public Opinion . First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles... more...