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Public Relations

  • Corporate Brandingby T C Melewar; S F Syed Alwi

    Taylor and Francis 2015; US$ 59.95

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes... more...

  • Western European Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2015; US$ 45.00

    Introduction; Tom Watson 1. Austria; Astrid Spatzier 2. France; Bruno Chaudet, Valérie Carayol and Alex Frame 3. Finland; Elina Melgin 4. Germany; Günter Bentele 5. Greece; Anastasios Theofilou 6. Italy; Toni Muzi Falconi and Fabio Ventoruzzo 7. The Netherland; Betteke van Ruler and Anne-Marie Cotton 8. Scandinavia; Larsåke Larsson, Tor Bang, and... more...

  • Crystallizing Public Opinionby Edward L. Bernays

    Open Road Media 2015; US$ 9.99

    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays?s  Crystallizing Public Opinion . First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles... more...

  • Biography of an Ideaby Edward L. Bernays

    Open Road Media 2015; US$ 14.99

    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation?s most influential social architects. In ... more...

  • Brand Psychologyby Jonathan Gabay

    Kogan Page 2015; US$ 39.95

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and... more...

  • Liar's Paradiseby Graham Edmonds

    Southbank Publishing Ltd 2015; US$ 10.19

    We are living in an age where we are constantly bombarded with lies, fakery and spin. This is especially true of the work place. Liars Paradise exposes the techniques used by liars and corporate cheats. more...

  • Routledge Handbook of Sports Event Managementby Milena M. Parent; Jean-Loup Chappelet

    Taylor and Francis 2015; US$ 220.00

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport... more...

  • Strategic Public Relations Managementby Erica Weintraub Austin; Bruce E Pinkleton

    Taylor and Francis 2015; US$ 74.95

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate... more...

  • Corporate Codeby Martin Dunkl

    Springer Fachmedien Wiesbaden 2015; US$ 39.99

    Wie können Unternehmen einen unverwechselbaren Sprachstil entwickeln? Wie gelingt ein einheitlicher und stimmiger Corporate Code? Wie erreiche ich damit meine Dialogpartner und gebe ein sympathisches, überzeugendes Gesamtbild ab? Antworten auf diese wichtigen Fragen liefert dieses Buch anschaulich und leicht verständlich. Der Autor vereint Erkenntnisse... more...

  • Kommunikation von Unternehmenswertenby Katharina Janke

    Springer Fachmedien Wiesbaden 2015; US$ 59.99

    Warum ist die Kommunikation von Unternehmenswerten sinnvoll und wann? Wie werden Unternehmenswerte wahrgenommen und gelebt? Im Fokus steht die Rolle der Unternehmenswerte im Kontext von Unternehmenskultur, -identität und -kommunikation. Es werden Kriterien identifiziert, welche Art und Weise der Unternehmenskommunikation in diesem Kontext erfolgreich... more...