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Public Relations

  • Social Media Campaignsby Carolyn Mae Kim

    Taylor and Francis 2016; US$ 49.95

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and... more...

  • Managing TV Brands with Social Mediaby Jennifer Berz

    Springer Fachmedien Wiesbaden 2016; US$ 69.99

    Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that... more...

  • Alumni-Netzwerke von Unternehmenby Christian Schwägerl

    Springer Fachmedien Wiesbaden 2016; US$ 9.99

    Christian Schwägerl beschreibt, wie Alumni-Netzwerke in die Kommunikationsfunktion von Unternehmen integriert sind. Das  essential vermittelt Reflexionswissen über das Spannungsfeld der netzwerkkonstituierenden Peer-to-Peer-Kommunikation und der interessengeleiteten Kommunikation des Unternehmens mit den ehemaligen Mitarbeiterinnen und Mitarbeitern.... more...

  • Human Resource Management in Hospitality Environmentby Jerald Chesser

    Apple Academic Press 2016; US$ 99.95

    This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities. This up-to-date textbook provides the information on effective human resource management that managers... more...

  • The Public Relations Handbookby Alison Theaker

    Taylor and Francis 2016; US$ 49.95

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions... more...

  • Visuell berichtenby Gisela Grosse; Katharina Ripperda; Alena Voelzkow

    Springer Fachmedien Wiesbaden 2016; US$ 44.99

    Die Frage, ob ein gut gestalteter Geschäftsbericht tatsächlich zu einer besseren Bewertung des Unternehmens durch Analysten führt, kann von den Autorinnen eindeutig mit ?Ja? beantwortet werden. Sie legten Finanzanalysten nach Methoden der sozialempirischen Forschung in einem experimentellen Versuchsaufbau inhaltlich identische Geschäftsberichte vor,... more...

  • Interne Organisationskommunikationby Rosemarie Nowak; Michael Roither

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Dieser Sammelband öffnet die Perspektive auf vielfältige Ausprägungen und Einsatzmöglichkeiten der internen Kommunikation, wie ihre Bedeutung unter AufsichtsrätInnen, innerhalb politischer Parteien, gesetzlicher Interessenvertretungen oder Großunternehmen. Die Beiträge umfassen die Themenfelder Berufsbild Interne KommunikationsmanagerIn, wissenschaftliche... more...

  • Disclosure Behavior of European Firms around the Adoption of IFRSby Michael H. R. Erkens

    Springer Fachmedien Wiesbaden 2016; US$ 79.99

    Michael Erkens analyzes the determinants and consequences of information disclosure. He presents an empirical investigation of corporate risk management disclosures of nearly 400 firms from 20 European countries. The results show that countries? institutional settings and cultural values are predominant factors why firms disclose information on their... more...

  • Female Business Owners in Public Relationsby Allison Weidhaas

    Lexington Books 2016; US$ 79.99

    Female Business Owners in Public Relations examines how female business owners in public relations construct and communicate their personal and professional identities. more...

  • Images of Nations and International Public Relationsby Michael Kunczik

    Taylor and Francis 2016; US$ 61.95

    This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However,... more...