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Public Relations

  • The Routledge Handbook of Strategic Communicationby Derina Holtzhausen; Ansgar Zerfass

    Taylor and Francis 2014; US$ 205.00

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.... more...

  • Corporate Communicationby Klement Podnar

    Taylor and Francis 2014; US$ 56.95

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step... more...

  • Middle Eastern and African Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2014; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa. more...

  • Tourism in Central Asiaby Kemal Kantarci; Muzaffer Uysal; Vincent P. Magnini

    Apple Academic Press 2014; US$ 119.95

    This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...

  • Organizational Reputation in the Public Sectorby Arild Wśraas; Moshe Maor

    Taylor and Francis 2014; US$ 125.00

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation.... more...

  • The Public Relations of Everythingby Robert E. Brown

    Taylor and Francis 2014; US$ 145.00

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged... more...

  • Rituals and Traditional Events in the Modern Worldby Jennifer Laing; Warwick Frost

    Taylor and Francis 2014; US$ 136.00

    Many events have evolved over centuries, drawing on local customs and conditions. However, as the world becomes increasingly globalised, traditional events and the identities they support are increasingly being challenged and rituals may be lost. Reacting against this trend towards homogeneity, communities strive to preserve and even recreate their... more...

  • Philanthropy in Transitionby Mark LeClair

    Palgrave Macmillan 2014; US$ 105.00

    Philanthropy in Transition examines the rising importance of new channels of giving, from purchase made from social market enterprises to social impact investing. While these movements extend the reach and appeal beyond traditional philanthropy, the result is a widening distance between donor and recipient that raises new challenges. more...

  • Human Resource Management for the Event Industryby Lynn Van Der Wagen; Lauren White

    Taylor and Francis 2014; US$ 61.95

    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through... more...

  • The (Peculiar) Economics of NCAA Basketballby Todd A. McFall

    Palgrave Macmillan 2014; US$ 105.00

    The economics of the NCAA Division I men's basketball league are peculiar because it fails to hire the best college-aged players and does little to enhance competitive balance within the league. The league's policy decisions and its ability to remain economically viable, despite its short-sighted governance decisions, are discussed. more...