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Public Relations

  • Chief Crisis Officerby James F. Haggerty

    American Bar Association 2017; US$ 29.99

    This timely new book explains why every company and organization needs to identify a Chief Crisis Officer, and provide the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond?effectively and efficiently?when the crisis occurs. Using a mixture of real life examples, strategies, and tactics, the book will break down... more...

  • Faster, Higher, Fartherby Jack Ewing

    Transworld 2017; US$ 28.19

    A shocking exposť of Volkswagen?s fraud by the New York Times reporter who covered the scandal. When news of Volkswagen?s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers... more...

  • Strategic Planning for Public Relationsby Ronald D. Smith

    Taylor and Francis 2017; US$ 84.95

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement... more...

  • Media Relations Measurementby Ralf Leinemann; Elena Baikaltseva

    Taylor and Francis 2017; US$ 104.95

    Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range... more...

  • The Value of Eventsby Erik Lundberg; John Armbrecht; Tommy D. Andersson; Donald Getz

    Taylor and Francis 2017; US$ 54.95

    The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation.? Value creation and measurement is often done routinely from specific perspectives such as tourism, event management,... more...

  • Propaganda and Nation Buildingby Kevin Hora

    Taylor and Francis 2017; US$ 54.95

    This book examines the origins of†Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state ? a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies... more...

  • A Discussion on Chinese Road of NGOsby Ming Wang

    Springer Singapore 2017; US$ 111.82

    This book reflects the author?s views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand China?s social reforms, which center on NGOs.... more...

  • Public Relations, Cooperation, and Justiceby Charles Marsh

    Taylor and Francis 2017; US$ 49.95

    Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR?s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society... more...

  • Myths of PRby Rich Leigh

    Kogan Page 2017; US$ 15.99

    Explore some of the most interesting, widely-accepted myths that permeate the industry, in this fascinating and critical examination of PR, shedding new light on the reality of PR practice. more...

  • Women and Travelby Catheryn Khoo-Lattimore; Erica Wilson

    Apple Academic Press 2017; US$ 139.95

    Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and opportunities in the context of women?s travel. This revealing... more...