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Public Relations

  • A Discussion on Chinese Road of NGOsby Ming Wang

    Springer Singapore 2017; US$ 108.60

    This book reflects the author?s views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an English-speaking audience, allowing them to understand China?s social reforms, which center on NGOs.... more...

  • Myths of PRby Rich Leigh

    Kogan Page 2017; US$ 15.99

    A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. more...

  • Women and Travelby Catheryn Khoo-Lattimore; Erica Wilson

    Apple Academic Press 2017; US$ 139.95

    Women and Travel: Historical and Contemporary Perspectives is a fascinating look at the behavior, motivations, experiences, and needs of women as tourists and travellers, drawing on both historic and contemporary eras. Surprisingly little research has explored key issues, experiences, and opportunities in the context of women?s travel. This revealing... more...

  • Events and Placemakingby Greg Richards; Marisa Brito; Karin Weber; Judith Mair

    Emerald Group Publishing Limited 2017; US$ 199.00

    This ebook covers a diversity of topics on the relationship between events and placemaking illustrated by festivals and other events in Australia, Laos, Mexico, New Zealand, and Europe (Spain and the Netherlands). The different cases in this ebook present both top-down initiatives based on image-making as well as bottom-up processes of place-based... more...

  • Social media in hospitality and tourismby Fevzi Okumus; Lawrence Hoc Nang Fong; Haobin Ye; Chulmo Koo; Rob Law

    Emerald Group Publishing Limited 2017; US$ 199.00

    The global prevalence of social media in recent years has fundamentally changed the ways of communication among individuals as well as in the business landscape. Social media provides industry practitioners in different sectors with ideal opportunities to obtain, satisfy, and retain their customers in a more efficient manner. At the same time, social... more...

  • Management Science in Hospitality and Tourismby Muzaffer Uysal; Zvi Schwartz; Ercan Sirakaya-Turk

    Apple Academic Press 2017; US$ 159.95

    Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications... more...

  • The 21st Century Meeting and Event Technologiesby Seungwon "Shawn" Lee; Dessislava Boshnakova; Joe Goldblatt

    Apple Academic Press 2017; US$ 139.95

    Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects... more...

  • How to Manage a Successful Press Conferenceby Ralf Leinemann; Elena Baikaltseva

    Taylor and Francis 2017; US$ 74.95

    Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical... more...

  • Unternehmenspolitik, Identität und Kommunikationby Markus Niederhäuser; Nicole Rosenberger

    Springer Fachmedien Wiesbaden 2017; US$ 31.93

    Im Kräftefeld von Unternehmenszielen, Identität und Reputation besitzt die Unternehmenskommunikation Hebelwirkung. Die Autoren zeigen auf, wie identitätsorientierte Kommunikation funktioniert. Sie integrieren verschiedene Modelle aus den Disziplinen Marketing, Branding, Corporate Identity und Unternehmensführung. Ihr konkretes Modell ermöglicht es,... more...

  • Text und Konzeption im Content Marketingby Sandro Abbate

    Springer Fachmedien Wiesbaden 2017; US$ 4.55

    In diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung für eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten müssen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, über die strukturierte Konzeptentwicklung,... more...