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Public Relations

  • How to Measure and Manage Your Corporate Reputationby Terry Hannington

    Taylor and Francis 2016; US$ 124.95

    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively... more...

  • Visitor Attractions and Eventsby Adi Weidenfeld; Richard Butler; Allan M. Williams

    Taylor and Francis 2016; US$ 54.95

    Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers? choices. However, more recently visitor attractions have become more multifaceted, have proliferated and fragmented in terms of form, location, scale and style,... more...

  • A Dictionary of Marketingby Charles Doyle

    OUP Oxford 2016; US$ 17.99

    A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide. more...

  • Health Communication and Mass Mediaby Benjamin R. Bates; Rukhsana Ahmed

    Taylor and Francis 2016; US$ 149.95

    Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects.... more...

  • The Human Resources Glossary, Third Editionby William R. Tracey

    CRC Press 2016; US$ 159.95

    The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "languages." The Human Resources Glossary answers the demand for a single authoritative source that compiles and explains the vocabulary of HR practitioners. This glossary defines HR terms and explains their... more...

  • Labor and Employment Issues for the Safety Professionalby Thomas D. Schneid

    CRC Press 2016; US$ 99.95

    Safety professionals interact with many other functions within the organization, including but not limited to production, human resources, and medical, with each function possessing specific laws and regulations which govern their actions and inactions. In order to function within the organizational structure, they need a working knowledge of the... more...

  • TWI Case Studiesby Donald A. Dinero

    CRC Press 2016; US$ 43.95

    TWI Case Studies: Standard Work, Continuous Improvement, and Teamwork provides the insight of leading experts to assist in the execution of Training Within Industry (TWI)?the game-changing business tool. Presented as a series of case studies from a range of corporations with a variety of products and needs, it illustrates the rebirth of TWI programs... more...

  • The Exchangeby Steven Dinkin; Barbara Filner; Lisa Maxwell

    CRC Press 2016; US$ 43.95

    Studies indicate that on average, managers and supervisors spend a little more than forty percent of their time resolving workplace conflicts. All this time adds up to a lot of headaches, a hit to morale, and a significant loss in productivity. The Exchange: A Bold and Proven Approach to Resolving Workplace Conflict is for every director, manager,... more...

  • Lean Human Resourcesby Cheryl M. Jekiel

    CRC Press 2016; US$ 47.95

    Encouraging a long overdue shift in thinking, this book gives managers and executives the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments. Cheryl M. Jekiel, who has been implementing Lean initiatives out of HR offices for 20 years, defines the people-related approaches and practices... more...

  • e-Learning Standardsby Carol Fallon; Sharon Brown

    CRC Press 2016; US$ 154.95

    For the first time ever, clear, comprehensive information about the major e-learning standards has been brought together in a single resource. No more confusing patchworks of information gleaned from scattered Web sites and periodicals. No more frustrating searches through hundreds of pages of technical specifications to find the twenty pages that... more...