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Public Relations

  • Public Relations and the Corporate Personaby Burton Saint John III

    Taylor and Francis 2017; US$ 54.95

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works... more...

  • Textspiele in der Wirtschaftskommunikationby Susanne Femers-Koch; Stefanie Molthagen-Schnöring; Annette Uphaus-Wehmeier; Christina Vaih-Baur

    Springer Fachmedien Wiesbaden 2017; US$ 29.42

    Das Buch zeigt die Bandbreite zeitgenössischer Textprodukte in der Wirtschaftskommunikation auf, die durch verschiedene Varianten des Spiels mit Sprache und Text beeindrucken und eine lebendige Textkultur illustrieren können. ​Texte in Unternehmenskommunikation und Werbung folgen vielfach festgelegten Mustern. Pressemeldungen, Editorials oder... more...

  • Routledge Handbook of Sports Event Managementby Milena M. Parent; Jean-Loup Chappelet

    Taylor and Francis 2017; US$ 67.95

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport... more...

  • Allmächtige PR, ohnmächtige PRby Olaf Hoffjann; René Seidenglanz

    Springer Fachmedien Wiesbaden 2017; US$ 46.11

    Thema des Bandes ist die doppelte Vertrauenskrise der PR: Wer vertraut PR-Praktikern überhaupt? Journalisten und kritische Öffentlichkeit stehen dem Berufsfeld zunehmend skeptisch gegenüber. Greenwashing, Spin-Doctoring, heimlicher Verführer sind nur einige Schlagwörter, hinter denen die Unterstellung steht, dass PR (zu) oft erfolgreich manipuliere.... more...

  • Innovationsmanagement in der PRby Anna Katharina Ruppert

    Springer Fachmedien Wiesbaden 2017; US$ 39.24

    Anna Katharina Ruppert  beantwortet die Frage, wie Kommunikationsmanager PR-Innovationen souverän steuern können, anhand von Experteninterviews mit Kommunikationsverantwortlichen erfolgreich kommunizierender Großunternehmen und mit erfahrenen PR-Beratern. Die Autorin zeigt mithilfe eines Modells für das Management von PR-Innovationen und einer... more...

  • The Practical Guide to Organising Eventsby Philip Berners

    Taylor and Francis 2017; US$ 59.95

    The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management – pre-event, on-site and post-event – offering essential practical insight... more...

  • Using Your Emotional Intelligence to Develop Othersby S. Caldwell; L. Gravett

    Palgrave Macmillan US 2017; US$ 62.98

    A practical book detailing how to implement EI (emotional intelligence) techniques for human resource professionals and trainers developing managers and leaders. more...

  • Siblings and the Family Businessby NA NA

    Palgrave Macmillan US 2017; US$ 20.99

    The family business becomes much more complex as it goes from the founder to next generations. As more family members work together several challenges become apparent and can threaten the business if not addressed. This book shows the family members how to confront the problems and how to create solutions. more...

  • The Trust Factorby Keld Jensen

    Palgrave Macmillan US 2017; US$ 36.73

    Offers deal-makers techniques to access mutually beneficial solutions that cannot make their way to the bargaining table without a cooperative strategy that enables the parties to together with mutual benefit and success. more...

  • The People Businessby Annabel Dunstan; Imogen Osborne

    Kogan Page 2017; US$ 32.53

    Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed and diverse case studies from multiple companies. more...