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Public Relations

  • Chartered Public Relationsby Stephen Waddington

    Kogan Page 2015; US$ 49.95

    Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide... more...

  • Customer-Centric Marketingby Neil Richardson; Jon James; Neil Kelley

    Kogan Page 2015; US$ 24.95

    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...

  • Badass: Making Users Awesomeby Kathy Sierra; Bert Bates

    O'Reilly Media 2015; US$ 25.99

    Imagine you?re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion,... more...

  • Identitäten in der öffentlichen Kommunikationby Barbara Köhler Stüdeli

    Springer Fachmedien Wiesbaden 2015; US$ 0.00

    Barbara Köhler Stüdeli legt mit dem vorliegenden Band die erste explorative Studie vor, die die mediale Identitätsdarstellung öffentlicher Akteure empirisch untersucht und ihren Einfluss auf die Reputation von Organisationen und Management analysiert. Auf der Grundlage soziologischer und psychologischer Identitätstheorien erarbeitet sie Funktionen... more...

  • The Public Relations Firmby Stacey Smith

    Business Expert Press 2015; US$ 19.95

    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output... more...

  • Policing Major Eventsby James F. Albrecht; Martha Christine Dow; Darryl Plecas; Dilip K. Das

    CRC Press 2015; US$ 89.95

    Whenever a major event requires police intervention, questions are raised about the nature of the police response. Could the police have prevented the conflict, been better prepared, reacted more quickly? Could they have acted more forcefully or brought the altercation under control more effectively? Based upon real case studies of events from all... more...

  • Die Überschriftby Detlef Esslinger; Wolf Schneider

    Springer Fachmedien Wiesbaden 2015; US$ 0.00

    Was ist eigentlich die Kernaussage des Beitrags? Wie lässt sie sich in 30 oder 40 Anschläge fassen, sprachlich sauber und auch noch interessant? Sachzwänge, Fallstränge und Versuchungen also. Das Lehrbuch gibt Rezepte, wie man mit ihnen fertig wird; illustriert mit einer Fülle von klassischen und neuen Beispielen für gute und schlechte, peinliche... more...

  • PR 2.0by John Friedman

    DoSustainability 2015; US$ 45.00

    This book will help you create an effective engagement plan that will provide the powerful combination of living your values and telling an authentic story, while leveraging the true value of social and digital media. more...

  • Political Reputation Managementby Christian Schnee

    Taylor and Francis 2014; US$ 145.00

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator?s control,... more...

  • Latin American and Caribbean Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2014; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean. more...