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Public Relations

  • The Routledge Handbook of Health Communicationby Teresa L. Thompson; Roxanne Parrott; Jon F. Nussbaum

    Taylor and Francis 2014; US$ 104.95

    The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes... more...

  • Crisis, Issues and Reputation Managementby Andrew Griffin

    Kogan Page 2014; US$ 39.95

    The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.Crisis,... more...

  • The PR Professional's Handbookby Caroline Black

    Kogan Page 2014; US$ 34.95

    At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or... more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; US$ 17.99

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Food and Wine Events in Europeby Alessio Cavicchi; Cristina Santini

    Taylor and Francis 2014; US$ 136.00

    Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand. This book for the... more...

  • The Routledge Handbook of Hospitality Managementby Ioannis S Pantelidis

    Taylor and Francis 2014; US$ 205.00

    Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of Hospitality Management adopts a strategic approach and explores... more...

  • Neu präsentierenby Gerriet Danz

    Campus Verlag 2014; US$ 19.66

    Präsentationen werden oft als einschläfernd und langweilig empfunden. Der Werbeprofi und Kommunikationstrainer Gerriet Danz hat eine außergewöhnliche Methode entwickelt: Er zeigt, wie man mit Techniken aus der Werbung ungewöhnlich und neuartig präsentieren kann, sodass das Publikum die Botschaft nicht nur versteht, sondern sich auch garantiert merkt.... more...

  • Cases in Public Relations Management, 2nd Editionby Patricia Swann

    Taylor and Francis 2014; US$ 79.95

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate,... more...