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Public Relations

  • The Referral of a Lifetimeby Tim Templeton; Ken Blanchard

    Berrett-Koehler Publishers 2016; US$ 20.95

    Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton... more...

  • Summary: The Membership Economy - Robbie Kellman Baxterby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking... more...

  • Summary: The Lean Product Playbook - Dan Olsenby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which... more...

  • Summary: Never Be Closing - Tim Hurson and Tim Dunneby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Tim Hurson and Tim Dunne's book: "Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself". This complete summary of the ideas from Tim Hurson and Tim Dunne's book "Never Be Closing" provides an updated approach to selling. While in the past, salespeople would attempt numerous closes... more...

  • Summary: Louder than Words - Todd Henryby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Todd Henry's book: "Louder than Words: Harness the Power of Your Authentic Voice". This complete summary of the ideas in Todd Henry's book "Louder than Words" explains that it is now much easier to build an audience and reach a wide range of people thanks to social media. However, it is also increasingly important to find... more...

  • The 21st Century Meeting and Event Technologiesby Seungwon "Shawn" Lee; Dessislava Boshnakova; Joe Goldblatt

    Apple Academic Press 2016; US$ 139.95

    Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects... more...

  • Management Science in Hospitality and Tourismby Muzaffer Uysal; Zvi Schwartz; Ercan Sirakaya-Turk

    Apple Academic Press 2016; US$ 159.95

    Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications... more...

  • Narratives of Crisisby Matthew Seeger; Timothy Sellnow

    Stanford University Press 2016; US$ 29.95

    How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact. This... more...

  • The Secrets of Successful Public Relations and Image-Makingby Tony Greener

    Elsevier Science 2016; US$ 72.95

    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about... more...

  • Public Relations in Local Governmentby Tom F. Richardson

    Elsevier Science 2016; US$ 72.95

    Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of... more...