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Public Relations

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...

  • Performance Hubsby Marc Roberts

    Taylor and Francis 2014; US$ 43.95

    A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level. Highlighting common pitfalls in improvement initiatives,... more...

  • Hospitality Sales in the Digital Ageby Howard Feiertag; Kathleen Hogan; John J. Hogan

    Apple Academic Press 2014; US$ 149.95

    This new textbook has been designed for use in hospitality programs as well as for practitioners in the industry. The book includes case studies, critical thinking exercises, Q&A sections, recommended reading, recommended viewing (via YouTube or other resources), and assignments. In this first edition Howard Feiertag, one of the most recognized... more...

  • Tourism in Central Asiaby Kemal Kantarci; Muzaffer Uysal; Vincent P. Magnini

    Apple Academic Press 2014; US$ 119.95

    This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...

  • Eastern European Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2014; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe. more...

  • Social Mediaby Regina Luttrell

    Rowman & Littlefield Publishers 2014; US$ 24.99

    Social Media: How to Engage, Share, and Connect helps readers to truly understand the foundations of and principles behind social media; how to manage and participate within online communities; and comprehend the changing field of modern public relations. more...

  • The Future of Events & Festivalsby Ian Yeoman; Martin Robertson; Una McMahon - Beattie; Karen A. Smith; Elisa Backer

    Taylor and Francis 2014; US$ 136.00

    The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful.  This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires... more...

  • Internal Communicationsby Liam FitzPatrick; Klavs Valskov

    Kogan Page 2014; US$ 29.95

    Get internal communications right in your organization and the benefits are clear. Motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications... more...

  • Public Relations Ethics and Professionalismby Johanna Fawkes

    Taylor and Francis 2014; US$ 145.00

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument... more...

  • Organizations and the Mediaby Josef Pallas; Lars Strannegċrd; Stefan Jonsson

    Taylor and Francis 2014; US$ 160.00

    The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented... more...