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- Taylor and Francis 2013; US$ 145.00
Advances in Service Network Analysis examines advances in the management and analysis of networks of organizations in service industries. In recent years recognition of the significance of inter-organizational networks for the provision of complex services, for example at tourist destinations, has stimulated discussion of numerous issues of theoretical... more...
- Taylor and Francis 2009; US$ 190.00
The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive... more...
- Wiley 2005; US$ 50.00
The single biggest preoccupation of senior management of any listed company is its institutional investors. CEOs and CFOs on average spend around 40% of their time dealing with this group, and the implicit goal of most management teams is to maximise share price. Yet the true influences behind movements in share price are poorly understood, and thus... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...
- Infobase Publishing 2005; US$ 49.50
Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...
- Taylor and Francis 2011; US$ 94.95
Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different kinds of speech afforded different levels of First Amendment protection; court-created tests for laws and... more...
- Taylor and Francis 1999; US$ 54.95
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age . Although there is a noticeable trend to define Web advertising by comparing... more...