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Public Relations

  • 100 Great PR Ideasby Jim Blythe

    Marshall Cavendish 2010; US$ 5.00

    Ideas to inspire anyone to develop better PR and promotion campaigns. more...

  • 101 Ways to Advertise Your Businessby Andrew Griffiths

    Allen & Unwin 2006; US$ 22.68

    Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget. more...

  • AIDS and Businessby Saskia Faulk; Jean-Claude Usunier

    Taylor and Francis 2009; US$ 190.00

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive... more...

  • Achieving Fair Valueby Mark C. Scott

    Wiley 2005; US$ 50.00

    The effectiveness with which a public company manages its relationship with investors and the City is critical to its success. Despite this, little thought has been given to how well it is currently done or to establishing best practice in this area. Achieving Fair Value fills that gap, delivering a robust methodology for companies to improve their... more...

  • Active Storytellingby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...

  • Advances in Service Network Analysisby Noel Scott; Eric Laws

    Taylor and Francis 2013; US$ 145.00

    Advances in Service Network Analysis examines advances in the management and analysis of networks of organizations in service industries. In recent years recognition of the significance of inter-organizational networks for the provision of complex services, for example at tourist destinations, has stimulated discussion of numerous issues of theoretical... more...

  • Advertising and Public Relationsby Shelly Field

    Infobase Publishing 2005; US$ 49.50

    Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...

  • Advertising and Public Relations Lawby Roy L. Moore; Carmen Maye; Erik L. Collins

    Taylor and Francis 2010; US$ 94.95

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and... more...

  • Advertising and the World Wide Webby David W. Schumann; Esther Thorson

    Taylor and Francis 1999; US$ 54.95

    The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age . Although there is a noticeable trend to define Web advertising by comparing... more...

  • Advertorial, Blogbeitrag, Content-Strategie & Co.by Annika Schach

    Springer Fachmedien Wiesbaden 2014; US$ 39.99

    Internet, Social Media und der Wettbewerb um Aufmerksamkeit: Diese Entwicklungen stellen die Unternehmenskommunikation vor neue Herausforderungen. Content-Strategien und die Technik des Storytellings helfen, mit relevanten Zielgruppen zu kommunizieren. In den Public Relations und im Marketing haben sich eine Reihe neuer Textsorten in den Bereichen... more...