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Public Relations

  • The (Peculiar) Economics of NCAA Basketballby Todd A. McFall

    Palgrave Macmillan 2014; US$ 105.00

    The economics of the NCAA Division I men's basketball league are peculiar because it fails to hire the best college-aged players and does little to enhance competitive balance within the league. The league's policy decisions and its ability to remain economically viable, despite its short-sighted governance decisions, are discussed. more...

  • 100 Great PR Ideasby Jim Blythe

    Marshall Cavendish 2010; US$ 5.00

    Ideas to inspire anyone to develop better PR and promotion campaigns. more...

  • 101 Ways to Advertise Your Businessby Andrew Griffiths

    Allen & Unwin 2006; US$ 22.68

    Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget. more...

  • ADVANCES SERVICE NETWORK ANALYSISby Noel Scott; Eric Laws

    Taylor and Francis 2013; US$ 145.00

    Advances in Service Network Analysis examines advances in the management and analysis of networks of organizations in service industries. In recent years recognition of the significance of inter-organizational networks for the provision of complex services, for example at tourist destinations, has stimulated discussion of numerous issues of theoretical... more...

  • AIDS and Businessby Saskia Faulk; Jean-Claude Usunier

    Taylor and Francis 2009; US$ 190.00

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive... more...

  • The AMA Handbook of Public Relationsby Robert L. DILENSCHNEIDER; Maria BARTIROMO

    AMACOM 2010; US$ 35.00

    Along with business?and the rest of the world?public relations has changed in the digital age. more...

  • Achieving Fair Valueby Mark C. Scott

    Wiley 2005; US$ 50.00

    The single biggest preoccupation of senior management of any listed company is its institutional investors. CEOs and CFOs on average spend around 40% of their time dealing with this group, and the implicit goal of most management teams is to maximise share price. Yet the true influences behind movements in share price are poorly understood, and thus... more...

  • Active Storytellingby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...

  • Advertising and Public Relationsby Shelly Field

    Infobase Publishing 2005; US$ 49.50

    Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...

  • Advertising and Public Relations Lawby Roy L. Moore; Carmen Maye; Erik L. Collins

    Taylor and Francis 2011; US$ 94.95

    Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different kinds of speech afforded different levels of First Amendment protection; court-created tests for laws and... more...