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Public Relations

  • 101 Ways to Advertise Your Businessby Andrew Griffiths

    Allen & Unwin 2006; US$ 22.68

    Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget. more...

  • 77 1/2 Public Relations Tipsby Joe Chernov

    Krug Publishing 2005; US$ 7.77

    Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations... more...

  • ADVANCES SERVICE NETWORK ANALYSISby Noel Scott; Eric Laws

    Taylor and Francis 2013; US$ 135.00

    This book examines advances in the management and analysis of networks of organizations in service industries. It was originally published as a special issue of The Service Industries Journal . more...

  • AIDS and Businessby Saskia Faulk; Jean-Claude Usunier

    Taylor and Francis 2009; US$ 190.00

    Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects and critically analyzes a wide range of international case studies, detailing why and how businesses take action on HIV/AIDS and providing a wealth of information on the impact... more...

  • The AMA Handbook of Public Relationsby Robert L. DILENSCHNEIDER; Maria BARTIROMO

    AMACOM 2010; US$ 35.00

    Along with business?and the rest of the world?public relations has changed in the digital age. more...

  • Achieving Fair Valueby Mark C. Scott

    Wiley 2005; US$ 50.00

    The single biggest preoccupation of senior management of any listed company is its institutional investors. CEOs and CFOs on average spend around 40% of their time dealing with this group, and the implicit goal of most management teams is to maximise share price. Yet the true influences behind movements in share price are poorly understood, and thus... more...

  • Active Storytellingby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...

  • Advertising and Public Relationsby Shelly Field

    Infobase Publishing 2005; US$ 49.50

    Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...

  • Advertising and Public Relations Lawby Roy L. Moore; Carmen Maye; Erik L. Collins

    Taylor and Francis 2011; US$ 94.95

    Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different kinds of speech afforded different levels of First Amendment protection; court-created tests for laws and... more...

  • Advertising and the World Wide Webby David W. Schumann; Esther Thorson

    Taylor and Francis 1999; US$ 110.00

    Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
    more...