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Purchasing. Selling. Sales personnel. Sales executives

  • Handbook on Research in Relationship Marketingby R. M. Morgan; J. Turner Parish; G. Deitz

    Edward Elgar Publishing 2015; US$ 60.00

    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, and marketing professionals will all benefit from the insights provided. The Handbook begins with reviews... more...

  • Selling For Dummiesby Hopkins

    Wiley 2015; US$ 18.39

    Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling,... more...

  • Spitzenleistungen im Key Account Managementby Christian Belz; Markus Müllner; Dirk Zupancic

    Franz Vahlen 2015; US$ 39.34

    Das kompakte Know-how für professionelles Key Account ManagementJedes Unternehmen bedient attraktive, aber anspruchsvolle Großkunden. Entscheidend für den Verkaufserfolg ist nur die eigene Professionalität. Einerseits gilt es, die organisatorischen Voraussetzungen im Unternehmen zu schaffen. Anderseits gehen qualifizierte Key Account-Manager systematisch... more...

  • Selling Above and Below the Lineby William "Skip" Miller

    AMACOM 2015; US$ 14.95

    Cost, service, functionality?good salespeople know the value propositions that speak to frontline managers. But there?s another crucial player in the buying decision, with an entirely different set of criteria. Top-level executives evaluate proposals from an ?above the line? perspective: ROI, time saved, risk lowered, productivity improved. Sales professionals... more...

  • Corporate Codeby Martin Dunkl

    Springer Fachmedien Wiesbaden 2015; US$ 39.99

    Wie können Unternehmen einen unverwechselbaren Sprachstil entwickeln? Wie gelingt ein einheitlicher und stimmiger Corporate Code? Wie erreiche ich damit meine Dialogpartner und gebe ein sympathisches, überzeugendes Gesamtbild ab? Antworten auf diese wichtigen Fragen liefert dieses Buch anschaulich und leicht verständlich. Der Autor vereint Erkenntnisse... more...

  • Verkaufsförderungsmaßnahmen durch Apotheken bei verschreibungspflichtigen Arzneimitteln in Deutschland, Österreich und der Schweizby Patricia Bley

    Nomos Verlagsgesellschaft 2015; US$ 70.65

    Verkaufsförderungsmaßnahmen sind auch für Apotheken ? insbesondere die mangels Ortspräsenz auf den Preiswettbewerb angewiesenen Versandapotheken ? wichtige Marketinginstrumente. Das Arzneimitteln innewohnende Missbrauchs- und Gesundheitsgefährdungspotential führt zu einer strikten Regulierung von Verkaufsförderungsmaßnahmen im Arzneimittelbereich,... more...

  • Developments in Marketing Science, Volume XXIby John B. Ford; Earl D. Jr. Honeycutt

    Springer International Publishing 2015; US$ 229.00

    This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing... more...

  • The Art of Consultative Selling in ITby Venkatesh Upadrista

    CRC Press 2015; US$ 39.95

    If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling... more...

  • Key Account Managementby Peter Cheverton

    Kogan Page 2015; US$ 49.95

    An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key... more...

  • The Sales Acceleration Formulaby Mark Roberge

    Wiley 2015; US$ 25.00

    Use data, technology, and inbound selling to build a remarkableteam and accelerate sales The Sales Acceleration Formula provides a scalable,predictable approach to growing revenue and building a winningsales team. Everyone wants to build the next $100 million businessand author Mark Roberge has actually done it using a uniquemethodology that he... more...