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Purchasing. Selling. Sales personnel. Sales executives

  • Handbook of Strategic Account Managementby Diana Woodburn; Kevin Wilson

    Wiley 2014; US$ 55.00

    A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present... more...

  • Verkaufen kann von selbst laufenby Steffen Ritter

    Gabal Verlag 2014; US$ 19.66

    Mit System und Standards macht jeder Verkäufer mehr Umsatz! Erfolgreicher Vertrieb ist wie Skifahren. Laien fahren mit Kraft, Profis fahren mit Technik. Damit Verkaufen von selbst läuft und weniger Kraft kostet, braucht es Technik, braucht es standardisierte Abläufe. Und diese einzuführen ist gar nicht schwer. Wie genau Verkaufen mit System aussehen... more...

  • The Innovative Saleby Mark Donnolo

    AMACOM 2014; US$ 22.50

    In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful... more...

  • 30 Minuten Emotionales Verkaufenby Lars Schäfer

    Gabal Verlag 2014; US$ 9.25

    Vertrauen ist das größte Kaufmotiv unserer Zeit. Wenn Sie erfolgreich verkaufen wollen, müssen Sie das Vertrauen Ihrer Kunden gewinnen. Wie das geht? Mit emotionalem Verkaufen. Dieser Ratgeber zeigt Ihnen, was das bedeutet und was es heißt, den Kunden wirklich in den Mittelpunkt Ihrer Verkaufsbemühungen zu stellen. Fernab von auswendig gelernten Phrasen... more...

  • Mobile Magicby Tom Eslinger

    Wiley 2014; US$ 30.00

    A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional... more...

  • After–sales Service of Engineering Industrial Assetsby Vicente González-Prida Díaz; Adolfo Crespo Marquez

    Springer 2014; US$ 179.00

    This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products and such a management tool will facilitate organizational improvement and support innovative decision making processes for technical... more...

  • Retail Marketing and Sales Performanceby Christoph Preuss

    Springer 2013; US$ 79.99

    The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary... more...

  • Global Purchasing Processes in the Business Sector Automotive Aftermarketby Anna-Lena Jäger

    Springer 2013; US$ 89.99

    Due to the purchase of many companies in recent years and a still growing Automotive Aftermarket business sector, it was moreover indicated that a reorganization of the Process Map is unavoidable. Anna-Lena Jäger develops a reference model for all purchasing processes in the Automotive Aftermarket business sector. The analysis of the existing processes... more...

  • Emotionale Intelligenzby Marc A. Pletzer

    Haufe Lexware Verlag 2013; US$ 19.66

    Dieses Buch hilft Ihnen, Ihre emotionalen Fähigkeiten weiterzuentwickeln. Sie finden heraus, wo Ihre Stärken und Ihre Schwächen liegen, und wie Sie daran arbeiten können. So können Sie Ihre beruflichen und privaten Beziehungen besser gestalten. Dieses Buch hilft Ihnen, Ihre emotionalen Fähigkeiten weiterzuentwickeln. Sie finden heraus, wo Ihre Stärken... more...

  • Secrets of Question-Based Sellingby Thomas Freese

    Sourcebooks 2013; US$ 16.99

    "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."?Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training... more...