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Purchasing. Selling. Sales personnel. Sales executives

  • National Brands and Private Labels in Retailingby Juan Carlos Gázquez-Abad; Francisco J. Martínez-López; Irene Esteban-Millat; Juan Antonio Mondéjar-Jiménez

    Springer 2014; US$ 199.00

    This book presents latest findings on brand marketing in retail. In times of economic downturn a 'new retailing landscape' is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix... more...

  • Promotional Marketingby Roddy Mullin

    Kogan Page 2014; US$ 34.95

    The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital... more...

  • 7L: The Seven Levels of Communicationby Michael J. Maher

    BenBella Books, Inc. 2014; US$ 24.95

    Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters. (7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal... more...

  • The New Rules of Sales and Serviceby David Meerman Scott

    Wiley 2014; US$ 28.00

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling... more...

  • Nonstop Sales Boomby Colleen Francis

    AMACOM 2014; US$ 12.95

    Companies often get trapped in a boom-and-bust pattern, with sales results lurching between highs and lows and the end of each quarter culminating in a mad scramble to meet quotas. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from member of the team. The secret is to broaden the focus... more...

  • Action Research for Professional Sellingby Peter McDonnell; Jean McNiff

    Ashgate Publishing Ltd 2014; US$ 109.95

    Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong... more...

  • 30 Minuten Wie wirke ich?by Andreas Bornhäußer; Frauke Ion

    Gabal Verlag 2014; US$ 8.45

    "Was hat der oder die, was ich nicht habe?" Sicherlich haben Sie sich das auch schon einmal gefragt. Es gibt Menschen, die wirken auf den ersten Blick sympathisch, charismatisch, kompetent, witzig. Ihnen scheint einfach alles spielend zu gelingen, sie wickeln ihre Gesprächspartner mit ihrer lockeren, positiven Art um den Finger und bekommen... more...

  • 30 Minuten Verkaufsabschlussby Katja Porsch

    Gabal Verlag 2014; US$ 8.45

    Erfolg im Vertrieb und Verkauf bedeutet: nicht nur anfangen, sondern auch zum Abschluss kommen. Der Abschluss beginnt jedoch schon am Anfang des Verkaufsgesprächs. Reine Abschlusstechniken reichen deshalb nicht aus, um am Ende erfolgreich zu sein. Es braucht vielmehr Konsequenz, die Bereitschaft, hinzufallen, und den Mut, wieder aufzustehen. Und nicht... more...

  • Action Research for Professional Sellingby Peter McDonnell; Jean McNiff

    Oscar Test Publisher 2014; US$ 109.95

    Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong... more...

  • Wissensgenerierung in Value Netzwerkenby Marc Banaszak

    Springer 2014; US$ 49.99

    Photovoltaikunternehmen unterliegen internationalem Wettbewerbsdruck um technologisches Wissen. Die Service-dominante Logik (SDL) im Marketing betrachtet Wissen als Quelle von Wettbewerbsvorteilen; Akteure erlangen demnach Wissen durch Ressourcenintegration in Value Netzwerken. Allerdings erfolgen strategische Handlungsempfehlungen in Netzwerken haufig... more...