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- Deutscher Universitätsverlag 2015; US$ 18.09
Martina Stangel-Meseke legt ein Forschungsinstrument vor, das die vielen Facetten der Lernfähigkeit fundiert abbildet. Dadurch werden Verbesserungen bei der Lernfähigkeit der Mitarbeiter in den verschiedenen Bereichen des Lernens sowie in den arbeitsrelevanten Schlüsselqualifikationen Führungskompetenz und Bereichsübergreifendes Denken erzielt. more...
- Deutscher Universitätsverlag 2015; US$ 27.13
Am Beispiel der Magazine Spiegel, Stern und Focus untersucht Bettina Kaltenhäuser den Einfluss der Titelseitengestaltung politischer Publikumszeitschriften auf ihren Einzelverkauf. Es wird deutlich, dass bestimmte Titelseitenmerkmale sich direkt und signifikant auf die Einzelverkaufsauflage auswirken, dass ihr Einfluss aber im Vergleich zu Umweltfaktoren,... more...
- Entrepreneur Press 2015; US$ 19.99
Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan?s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business... more...
- University of Pittsburgh Press 2012; US$ 28.95
Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. ... more...
- Taylor and Francis 2015; US$ 54.95
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive... more...
- Wiley 2002; US$ 34.95 US$ 30.99
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business... more...
- Taylor and Francis 2012; US$ 54.95
This book examines employment structure, working practice and recruitment strategies in Japanese retail in the 1990s through a case-study of one large chain store. Issues focused on include gender in the workplace, changing notions of corporate community and the impact of Japan's recent recession. In particular the research presented here challenges... more...
- Wiley 2007; US$ 45.00 US$ 39.50
An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with... more...
- Taylor and Francis 2004; US$ 54.95
European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first... more...
- Taylor and Francis 2006; US$ 59.95
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international... more...