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  • Luxury Onlineby Uché Okonkwo

    Palgrave Macmillan 2010; US$ 65.00

    This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. more...

  • Industry, Retail and Construction Indicators, Volume 2002 Supplement 1by OECD Publishing

    Organisation for Economic Co-operation and Development 2002; US$ 33.00

    This publication compares key aspects of statistical methodologies used by OECD member countries in the compilation of industry, retail and construction indicators. It focuses on data comparability in the context of international statistical guidelines and recommendations published by the OECD and other international agencies. This publication... more...

  • The Profit Principleby Peter Fritz; Jeanne-Vida Douglas

    Wiley 2010; US$ 25.95 US$ 22.99

    The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without... more...

  • Franchising Globallyby Professor Ilan Alon

    Palgrave Macmillan 2010; US$ 120.00

    Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. more...

  • Franchising & Licensingby Andrew J. SHERMAN

    AMACOM 2011; US$ 45.00

    The definitive resource for corporations in myriad industries—now completely revised and updated. more...

  • Street Smart Franchisingby Joe Mathews

    Entrepreneur Press 2011; US$ 21.99

    Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the how to” to teach potential franchisees what to expect when starting a franchise. Real life... more...

  • Global Shopper 2by Nicole Hopkinson

    Hardie Grant Books 2008; US$ 24.95

    Love the idea of buying unique, original or personalised presents from overseas? Ever wanted to shop online but don't have the time to trawl through endless sites? Tempted to buy exquisite baby clothes from the same site Elle Macpherson does? Chatty, stylish and entertaining, The Global Shopper is back to guide you through easy online shopping... more...

  • Simultan hybride Qualitätsstrategie im Privatkundengeschäft von Kreditinstitutenby Prof. Dr. Stefan Seuring; Andreas Bruns

    Deutscher Universitätsverlag 2007; US$ 54.62

    Vor dem Hintergrund der bankbetrieblichen Konkurrenzsituation untersucht Andreas Bruns, unter welchen Voraussetzungen Kreditinstitute den dringend notwendigen Wettbewerbsvorteil mit Hilfe einer simultan hybriden Qualitätsstrategie erreichen können. Ziel ist, die Qualität der Bankleistungen zu verbessern und gleichzeitig die Kosten zu senken. more...

  • Management der Filiallogistik im Lebensmitteleinzelhandelby Prof. Dr. Wolfgang Stölzle; Florian Hofer

    Gabler Verlag 2009; US$ 62.56

    Florian Hofer entwickelt ein idealtypisches Prozessmodell der Filiallogistik im Lebensmitteleinzelhandel und ergänzt diese um relevante Gestaltungsgrößen. Die Erkenntnisse fließen in praxisrelevante Idealtypen von Handelsunternehmen ein und dienen als Grundlage für Handlungsempfehlungen zur Vermeidung von Out-of-Stocks. more...

  • Evaluierung der Akzeptanz von Fahrerassistenzsystemenby Stephanie Arndt

    VS Verlag für Sozialwissenschaften 2011; US$ 39.73

    Fahrerassistenzsysteme (FAS) haben großes Potenzial, sowohl die Sicherheit als auch den Komfort beim Autofahren zu erhöhen. Dennoch setzen sich innovative FAS zum Teil nur zögerlich am Markt durch. Stephanie Arndt setzt sich mit den Bedingungen der Akzeptanz von FAS auseinander und integriert diese in ein Modell. Anhand dieses Modells kann die Akzeptanz... more...