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- Palgrave Macmillan 2010; US$ 59.00
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. more...
- Organisation for Economic Co-operation and Development 2002; US$ 33.00
This publication compares key aspects of statistical methodologies used by OECD member countries in the compilation of industry, retail and construction indicators. It focuses on data comparability in the context of international statistical guidelines and recommendations published by the OECD and other international agencies. This publication... more...
- Springer 2010; US$ 109.00
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand's sale. Feared because there is uncertainty about the competitors' behavior and the actual customer demand leading... more...
- Palgrave Macmillan 2010; US$ 112.00
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. more...
- Entrepreneur Press 2009; US$ 22.95
Are you thinking of buying a franchise or franchising your own business? This indispensable guide tells you how to do it?and save time and money in the process. Franchise expert Erwin J. Keup shares his nearly 40 years of franchise experience and reveals what to expect and how to avoid costly mistakes. You?ll learn to: ? Determine if running a franchise... more...
- Entrepreneur Press 2006; US$ 19.95
This straight-shooting franchise guide goes beyond the ?how to? to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and warns entrepreneurs about... more...
- Farrar, Straus and Giroux 2011; US$ 16.99
One of The Wall Street Journal 's Best Non fiction Books of 2011. From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses.... more...
- Entrepreneur Press 2011; US$ 21.95
Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the ?how to? to teach potential franchisees what to expect when starting a franchise. Real life... more...