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Most popular at the top
- Springer 2010; US$ 109.00
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today's retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand's sale. Feared because there is uncertainty about the competitors' behavior and the actual customer demand leading... more...
- Wiley 2010; US$ 25.95
The profit principle is the only secret to good business you'll ever need to know. Success in business has little to do with investment capital, a business plan or office space. Success comes from applying the four-part profit principle. Discover how you can turn what you know into what you do, and launch a successful, sustainable venture without... more...
- Palgrave Macmillan 2010; US$ 120.00
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. more...
- Farrar, Straus and Giroux 2011; US$ 16.99
One of The Wall Street Journal 's Best Non fiction Books of 2011. From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses.... more...
- Entrepreneur Press 2009; US$ 22.95
Are you thinking of buying a franchise or franchising your own business? This indispensable guide tells you how to do it—and save time and money in the process. Franchise expert Erwin J. Keup shares his nearly 40 years of franchise experience and reveals what to expect and how to avoid costly mistakes. You?ll learn to: • Determine if running a franchise... more...
- Entrepreneur Press 2006; US$ 19.95
This straight-shooting franchise guide goes beyond the ?how to? to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and warns entrepreneurs about... more...
- Entrepreneur Press 2011; US$ 21.95
Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to? to teach potential franchisees what to expect when starting a franchise. Real life... more...
- Hardie Grant Books 2008; US$ 24.95
Love the idea of buying unique, original or personalised presents from overseas? Ever wanted to shop online but don't have the time to trawl through endless sites? Tempted to buy exquisite baby clothes from the same site Elle Macpherson does? Chatty, stylish and entertaining, The Global Shopper is back to guide you through easy online shopping... more...
- VS Verlag für Sozialwissenschaften 2011; US$ 49.99
Fahrerassistenzsysteme (FAS) haben großes Potenzial, sowohl die Sicherheit als auch den Komfort beim Autofahren zu erhöhen. Dennoch setzen sich innovative FAS zum Teil nur zögerlich am Markt durch. Stephanie Arndt setzt sich mit den Bedingungen der Akzeptanz von FAS auseinander und integriert diese in ein Modell. Anhand dieses Modells kann die Akzeptanz... more...