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- Taylor and Francis 2015; US$ 54.95
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive... more...
- Entrepreneur Press 2015; US$ 19.95
OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS Retail is one of the fastest-growing—and fastest-changing—segments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and... more...
- Entrepreneur Press 2015; US$ 49.00
The experts at Entrepreneur provide a two-part guide to success. First, learn everything you need to know to be the next retail giant or just open a small boutique. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry and business-specific... more...
- Ashgate Publishing Ltd 2015; US$ 124.95
This book explores the meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on mercantile language more broadly; how it was used in trade and how lexicographers approached new vocabularies. In the second half, the author turns to the goods themselves, and their relationships... more...
- Entrepreneur Press 2015; US$ 19.95
Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan?s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business... more...
- Deutscher Universitätsverlag 2015; US$ 49.99
Martina Stangel-Meseke legt ein Forschungsinstrument vor, das die vielen Facetten der Lernfähigkeit fundiert abbildet. Dadurch werden Verbesserungen bei der Lernfähigkeit der Mitarbeiter in den verschiedenen Bereichen des Lernens sowie in den arbeitsrelevanten Schlüsselqualifikationen Führungskompetenz und Bereichsübergreifendes Denken erzielt. more...
- Deutscher Universitätsverlag 2015; US$ 69.99
Am Beispiel der Magazine Spiegel, Stern und Focus untersucht Bettina Kaltenhäuser den Einfluss der Titelseitengestaltung politischer Publikumszeitschriften auf ihren Einzelverkauf. Es wird deutlich, dass bestimmte Titelseitenmerkmale sich direkt und signifikant auf die Einzelverkaufsauflage auswirken, dass ihr Einfluss aber im Vergleich zu Umweltfaktoren,... more...
- Plunkett Research, Ltd. 2015; US$ 349.99
Plunkett'S Retail Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 500 Companies in Retail and Names the Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics &Bull;Industry Associations... more...
- Taylor and Francis 2014; US$ 44.95
This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place... more...
- Taylor and Francis 2014; US$ 54.95
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly... more...