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- Deutscher Universitätsverlag 2015; US$ 54.88
Am Beispiel der Magazine Spiegel, Stern und Focus untersucht Bettina Kaltenhäuser den Einfluss der Titelseitengestaltung politischer Publikumszeitschriften auf ihren Einzelverkauf. Es wird deutlich, dass bestimmte Titelseitenmerkmale sich direkt und signifikant auf die Einzelverkaufsauflage auswirken, dass ihr Einfluss aber im Vergleich zu Umweltfaktoren,... more...
- ABC-CLIO 1996; US$ 132.00
CAO is one of the most misunderstood and underutilized weapons available to retailers today. International consultant Barbara Anderson makes clear that in only a limited sense does CAO replace manual ordering. In its full sense it is much more?the optimization of manufacturer, supplier, and retailer distribution to the retail store? based on consumer... more...
- Emerald Group Publishing Limited 2002; US$ 199.00
This is a themed issue on aspects of electronic retailing. Michelle Morganosky and Brenda Cude published their first study of consumer responses to online shopping in IJR&DM in 2000. It recorded the most online ??hits?? of any paper in the journal that year and was one of the most downloaded papers in the MCB suite of journals. more...
- Wiley 2011; US$ 21.95 US$ 13.17
The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is... more...
- Chicago Review Press 2009; US$ 19.99
Investigating the personal stories behind the headquarters of the Wal-Mart empire, this examination focuses on the growth of Bentonville, Arkansasa microcosm of America's social, political, and cultural shift. Numerous personalities are interviewed, including a multimillionaire Palestinian refugee who arrived penniless and is now dedicated to... more...
- Lawrence Erlbaum Associates 2007; US$ 39.95
Explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. This volume advances the field of consumer psychology by covering the e-tail vs traditional retail discussion from a twenty-first century perspective. It is also of interest to marketing professionals. more...
- Infobase Publishing 2009; US$ 59.40
Featuring more than 90 job profiles with nine new to this edition Career Opportunities in the Retail and Wholesale Industry, Second Edition provides up-to-date information in one accessible resource. New and revised career profiles include: -Brand manager -Buyer -Catalog copywriter -Customer service representative, TV shopping channel -Department manager,... more...
- Taylor and Francis 2012; US$ 54.95
This book examines employment structure, working practice and recruitment strategies in Japanese retail in the 1990s through a case-study of one large chain store. Issues focused on include gender in the workplace, changing notions of corporate community and the impact of Japan's recent recession. In particular the research presented here challenges... more...
- Taylor and Francis 2014; US$ 54.95
Retail is the essential link between production and consumption. The dynamics of a nation?s economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve three broad objectives. First, it provides a comprehensive assessment of the changes in consumption patterns in China, the current size of... more...
- Elsevier Science 2009; US$ 135.00
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint... more...