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Retailing

Most popular at the top

  • Sam Waltonby Sam Walton; John Huey

    Random House Publishing Group 2012; US$ 7.99

    Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world.  The undisputed merchant king of the late twentieth century, Sam never lost the common touch.  Here, finally, inimitable words.  Genuinely... more...

  • Revolutionizing Retailby Kendra Coulter

    Palgrave Macmillan 2014; US$ 35.00

    There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing. Before Revolutionizing Retail , no scholar had captured or analysed the breadth of political action being pursued in this crucial economic sector. more...

  • Strategies for Success in Retail (Collection)by Jagmohan John Raju; Z. John Zhang; Herb Sorensen; Rick DeHerder; Dick Blatt

    Pearson Education 2011; US$ 104.99

    3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; Not Available

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • The 7-Step System to Building a $1,000,000 Network Marketing Dynastyby Joe Rubino

    Wiley 2010; US$ 18.95

    Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system?from an author who built his own million-dollar network marketing business?gives everyone in the network marketing... more...

  • The Customer Loyalty Solutionby Arthur Hughes

    McGraw-Hill Education 2003; US$ 32.95

    How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...

  • International Direct Marketingby Manfred Krafft; Jürgen Hesse; Jürgen Höfling; Kay Peters; Diane Rinas

    Springer Berlin Heidelberg 2007; US$ 89.99

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...

  • Greentailing and Other Revolutions in Retailby Neil Z. Stern; Willard N. Ander

    Wiley 2008; US$ 29.95

    An introduction to greentailing and the five other biggesttrends in the retail business In their newest book on retailing, authors Stern and Anderexamine the revolutions occurring in the retail marketplace, withparticular emphasis on the influential green trend in retailing, orGreentailing. Greentailing is capitalizing on the huge and growingdemand... more...

  • Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperativesby Stan Rapp

    McGraw-Hill Education 2009; US$ 40.00

    Attract New Customers and Exceed Revenue Goals with iDirect Marketing! ?A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.? Al Ries, author of War in the Boardroom ?How do you get your brand heard, trusted, and remembered? The... more...

  • 220 Best Franchises to Buyby The Philip Lief Group; Lynie Arden

    The Crown Publishing Group 2010; US$ 19.95

    Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...