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Most popular at the top

  • Amway Foreverby Kathryn A. Jones

    Wiley 2011; US$ 29.95

    A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles... more...

  • The Zen of Social Media Marketingby Shama Hyder

    BenBella Books, Inc. 2013; US$ 16.95

    The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation... more...

  • How to Sellby John Hoerner

    Ebury Publishing 2015; US$ 15.98

    Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John?s wisdom is summarised in short incisive quotes, including: advice on handling... more...

  • Strategies for Success in Retail (Collection)by Jagmohan John Raju; Z. John Zhang; Herb Sorensen; Rick DeHerder; Dick Blatt

    Pearson Education 2011; US$ 104.99

    3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; Not Available

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • Fashion Logisticsby John Fernie; David B. Grant

    Kogan Page 2015; US$ 60.00 US$ 45.00

    Fashion Logistics examines the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry. more...

  • Retail Marketing Strategyby Constant Berkhout

    Kogan Page 2015; US$ 39.95 US$ 29.96

    The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience. more...

  • The 7-Step System to Building a $1,000,000 Network Marketing Dynastyby Joe Rubino

    Wiley 2010; US$ 18.95

    Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network... more...

  • The Customer Loyalty Solutionby Arthur Hughes

    McGraw-Hill Education 2003; US$ 32.95

    How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...

  • International Direct Marketingby Manfred Krafft; Jürgen Hesse; Jürgen Höfling; Kay Peters; Diane Rinas

    Springer Berlin Heidelberg 2007; US$ 89.99

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...