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Most popular at the top
- Penguin Publishing Group 2011; US$ 14.00
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits ... more...
- Palgrave Macmillan 2014; US$ 35.00
There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing. Before Revolutionizing Retail , no scholar had captured or analysed the breadth of political action being pursued in this crucial economic sector. more...
- Palgrave Macmillan Ltd. 2009; US$ 42.00
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion. more...
- HarperCollins Canada 2015; US$ 4.99
It took less than two years for the Canadian retail market to crush American retail giant Target. Long the darling of cross-border shoppers, Target opened its stores to media and consumer fanfare in spring 2013 but was soon plagued by customer complaints about empty shelves and too-high prices. Target in Canada is a critical look at the company?s... more...
- Pearson Education 2011; US$ 104.99
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...
- HarperCollins 2009; Not Available
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
- Wiley 2010; US$ 18.95
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network... more...