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Most popular at the top
- Random House Publishing Group 2012; US$ 7.99
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely... more...
- Palgrave Macmillan Ltd. 2009; US$ 42.00
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion. more...
- Pearson Education 2011; US$ 104.99
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...
- HarperCollins 2009; Not Available
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
- De Gruyter 2015; US$ 84.00
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company?s performance and enhance their overall value proposition by showing how to select the appropriate... more...
- Springer 2007; US$ 89.99
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding ImperativesMcGraw-Hill Education 2009; US$ 40.00
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! ?A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.? Al Ries, author of War in the Boardroom ?How do you get your brand heard, trusted, and remembered? The... more...
- Penguin Group US 2010; US$ 13.99
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family... more...