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- Random House Publishing Group 2012; US$ 7.99
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely... more...
- BenBella Books, Inc. 2013; US$ 16.95
The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation... more...
- Pearson Education 2011; US$ 104.99
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...
- HarperCollins 2009; Not Available
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
- Wiley 2010; US$ 18.95
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system?from an author who built his own million-dollar network marketing business?gives everyone in the network marketing... more...
- McGraw-Hill Education 2003; US$ 32.95
How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...
- Springer Berlin Heidelberg 2007; US$ 89.99
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...
- Penguin Publishing Group 2009; US$ 26.95
"I simply love Retail Superstars ! While it is an incredible collection of great stories of wildly successful independent retailers, the truth is that a chain-store CEO or a regional director, or a training or accounting department boss, can learn invaluable lessons from these pages. Bravo to George Whalin for a superb job!" -Tom Peters, business... more...
- Wiley 2008; US$ 29.95
An introduction to greentailing and the five other biggesttrends in the retail business In their newest book on retailing, authors Stern and Anderexamine the revolutions occurring in the retail marketplace, withparticular emphasis on the influential green trend in retailing, orGreentailing. Greentailing is capitalizing on the huge and growingdemand... more...
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding ImperativesMcGraw-Hill Education 2009; US$ 40.00
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! ?A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.? Al Ries, author of War in the Boardroom ?How do you get your brand heard, trusted, and remembered? The... more...