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- Basic Books 2013; US$ 17.99
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingeniousóeven liberatingóbook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range... more...
- Transworld 2013; US$ 14.38
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ?the everything store?, offering limitless selection and seductive convenience at... more...
- Wiley 2011; US$ 24.95
One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell. The truth is that retail selling can be a little boring. It's up to owners and managers to provide the spark and motivation that inspires people to excel, even when store traffic... more...
- BenBella Books, Inc. 2013; US$ 16.95
The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation... more...
- Primento Digital 2014; US$ 5.99
Complete summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing:†Get Found Using Google, Social Media, and Blogs". This summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording... more...
- Edward Elgar Publishing 2016; US$ 60.00
This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on... more...
- Pearson Education 2011; US$ 104.99
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits † Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...
- The Crown Publishing Group 2010; US$ 15.95
Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don?t need a lot of money, years of experience, or a college... more...
- RowanVale Books 2014; US$ 1.59
Financial journalist reveals expert insight into cracking the stock market. ?101+ Tips to Make You a Smart Retail Investor? is a compilation of insightful tips on general investing, accompanied by a focus on those parties interested in investing in the stock market. It covers many basic rules of investing in both easy to understand and easy... more...
- The Crown Publishing Group 2010; US$ 19.95
Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...