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  • Sam Waltonby Sam Walton; John Huey

    Random House Publishing Group 2012; US$ 7.99

    Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world.  The undisputed merchant king of the late twentieth century, Sam never lost the common touch.  Here, finally, inimitable words.  Genuinely... more...

  • One Clickby Richard L. Brandt

    Penguin Group US 2011; US$ 25.95

    Amazon?s business model is deceptively simple: Make online shopping so easy and convenient that customers won?t think twice. It almost can be summed up by the button on every page: ?Buy now with one click.? Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and... more...

  • Be a Direct Selling Superstarby Mary Christensen

    AMACOM 2013; US$ 12.00

    As a direct sales leader, you get what you want by helping your team get what they want. more...

  • Luxury Talent Managementby Gilles Auguste; Michel Gutsatz

    Palgrave Macmillan 2013; US$ 40.00

    The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. more...

  • Guerrilla Social Media Marketingby Jay Levinson

    Entrepreneur Press 2010; US$ 21.95

    Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...

  • The Bon Marcheby Michael B. Miller

    Princeton University Press 2014; US$ 36.95

    In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships,... more...

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • Strategies for Success in Retail (Collection)by Jagmohan John Raju; Z. John Zhang; Herb Sorensen; Rick DeHerder; Dick Blatt

    Pearson Education 2011; US$ 104.99

    3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; Not Available

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • The Customer Loyalty Solutionby Arthur Hughes

    McGraw-Hill Education 2003; US$ 32.95

    To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leading expert in database marketing, shows readers how to accomplish those goals. He shows them how to get out of the vicious circle of building new loyalty... more...