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- Random House New Zealand 2010; US$ 25.93
Lessons from New Zealand's top entrepreneur on surviving tough times. Michael Hill believes it's possible to succeed in a downturn - in fact, it is the perfect situation in which to perfect a business. International jewellery store-chain owner Michael Hill believes the struggling economy can be a good thing for businesses and entrepreneurs. Instead... more...
- Entrepreneur Press 2012; US$ 21.95
This proven, popular reference has been completely updated to better guide readers through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and federal franchising regulatory agencies and a listing of... more...
- Berrett-Koehler Publishers 2014; US$ 22.95
Previous editions of Affluenza described the early symptoms of the disease that led to a nearly fatal shutdown of all our financial systems in 2008. This new edition puts more focus on the behavior changes we need to make to be certain that the Great Recession does not become a prelude to something worse. more...
- Pearson Education 2011; US$ 104.99
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...
- HarperCollins 2009; Not Available
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
- McGraw-Hill Education 2003; US$ 32.95
To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leading expert in database marketing, shows readers how to accomplish those goals. He shows them how to get out of the vicious circle of building new loyalty... more...
- Springer 2007; US$ 89.99
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...
- Penguin Publishing Group 2009; US$ 26.95
How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies... more...
- Wiley 2008; US$ 29.95
An introduction to greentailing and the five other biggesttrends in the retail business In their newest book on retailing, authors Stern and Anderexamine the revolutions occurring in the retail marketplace, withparticular emphasis on the influential green trend in retailing, orGreentailing. Greentailing is capitalizing on the huge and growingdemand... more...
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding ImperativesMcGraw-Hill Education 2009; US$ 40.00
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! ?A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.? Al Ries, author of War in the Boardroom ?How do you get your brand heard, trusted, and remembered? The... more...