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Retailing

Most popular at the top

  • Scoring Pointsby Clive Humby; Terry Hunt; Tim Phillips

    Kogan Page 2008; US$ 39.95

    Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme. more...

  • The Big Book of Customer Service Training Gamesby Peggy Carlaw; Vasudha Deming

    McGraw-Hill Education 1998; US$ 26.00

    Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades,... more...

  • Store Design and Visual Merchandising, Second Editionby Claus Ebster; Marion Garaus

    Business Expert Press 2015; US$ 19.95

    The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at... more...

  • Strategies for Success in Retail (Collection)by Jagmohan John Raju; Z. John Zhang; Herb Sorensen; Rick DeHerder; Dick Blatt

    Pearson Education 2011; US$ 104.99

    3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...

  • Handbook on the Economics of Retailing and Distributionby Emek Basker

    Edward Elgar Publishing 2016; US$ 60.00

    This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on... more...

  • Retail Managementby Madhukant Jha

    GenNext Publication 2009; US$ 44.99

    This book presents the intricacies of retailing from both academic and practical points of view. New changing business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers... more...

  • More Than a Hobbyby David Green; Dean Merrill

    Thomas Nelson 2010; US$ 11.99

    More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise. more...

  • Style and Statisticsby Brittany Bullard

    Wiley 2016; US$ 49.95 US$ 43.99

    A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management,... more...

  • The Customer Loyalty Solutionby Arthur Hughes

    McGraw-Hill Education 2003; US$ 32.95

    How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...

  • International Direct Marketingby Manfred Krafft; Jürgen Hesse; Jürgen Höfling; Kay Peters; Diane Rinas

    Springer Berlin Heidelberg 2007; US$ 70.81

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...