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Most popular at the top
- Wiley 2004; US$ 34.95 US$ 24.46
Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture.... more...
- Wiley 2004; US$ 14.95 US$ 10.47
Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation ... more...
- Pearson Education 2011; US$ 104.99
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior ? and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...
- Edward Elgar Publishing 2016; US$ 60.00
This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on... more...
- GenNext Publication 2009; US$ 44.99
This book presents the intricacies of retailing from both academic and practical points of view. New changing business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers... more...
- Thomas Nelson 2010; US$ 11.99
More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise. more...
- Wiley 2016; US$ 49.95 US$ 29.97
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management,... more...
- Wiley 2010; US$ 18.95 US$ 13.27
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network... more...
- McGraw-Hill Education 2003; US$ 32.95 US$ 27.02
How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...
- Springer Berlin Heidelberg 2007; US$ 72.93
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...