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- Palgrave Macmillan 2015; US$ 115.00
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. more...
- Andrews UK 2016; US$ 5.99
Do you remember Melba chocolate, spud guns, Embassy records, pick 'n' mix, broken biscuits, Homemaker china, Californian Poppy perfume, and Ladybird children's clothes? Then you will love the book that brings these, and many other memories, flooding back. The Wonder of Woolies is a celebration of that great British store - Woolworth's... more...
- Atlantic Publishing Group 2016; US$ 29.95
Maybe you love exotic and unusual flavors as well as high quality products, and you wish that there was a way for you to make a living selling not just food, but food that you love talking about, tasting, and sharing with others. You have the passion, but you need information to figure out the nitty-gritty details like regulations and financing. This... more...
- Wiley 2009; US$ 24.95 US$ 21.99
The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number... more...
- Wiley 2009; US$ 29.99 US$ 26.50
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards... more...
- Wiley 2010; US$ 29.95 US$ 26.50
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...
- Wiley 2011; US$ 55.00 US$ 47.67
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...
- Wiley 2010; US$ 19.95 US$ 17.50
Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you... more...