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  • Wal-Martby Nelson Lichtenstein

    The New Press 2011; US$ 21.95

    Edited by one of the nation?s preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart?s business operations, its social effects, and its role in the U.S. and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately... more...

  • Wal-Mart: The Bully of Bentonvilleby Anthony Bianco

    The Crown Publishing Group 2009; US$ 19.00

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart?s ?everyday low prices? come at a tremendous... more...

  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 27.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • Wertschöpfung im Handelby Werner Reinartz; Monika Käuferle

    Kohlhammer Verlag 2014; US$ 34.06

    Mit einem Umsatzvolumen von über 1.800 Mrd. Euro ist der Handel als Branche eine der wichtigsten Stützen der deutschen Volkswirtschaft. In den vergangenen Jahren zeichnen sich signifikante strukturelle Veränderungen in der Handelslandschaft ab, insbesondere geprägt durch die Verbreitung neuer Technologien. In diesem dynamischen Umfeld ist der institutionelle... more...

  • eBay.co.uk For Dummiesby Jane Hoskyn; Steve Hill; Marsha Collier

    Wiley 2011; US$ 24.99 US$ 19.99

    A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2 nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully and safely this book explains every aspect of using the site in simple steps – it’s the easiest way to get started and make some serious... more...

  • #tweetsmartby J. S. McDougall

    O'Reilly Media 2012; US$ 16.99

    "OK. I?ve got my Twitter account?now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn?t just another social media marketing book?it?s the anti-marketing how-to community-engagement book. Twitter is not a marketing channel (and should... more...

  • 101 Internet Businesses You Can Start from Homeby Susan Sweeney

    Maximum Press 2010; US$ 14.00

    In a newly revised fourth edition, this invaluable resource takes an in-depth look into the new American dreamrunning one?s own e-business from home. Starting with a guide to defining what is most importanttime with family, a flexible schedule, financial freedom, and risk levelsthis study moves into an investigation of how online business works,... more...

  • Affiliate Millionsby Anthony Borelli; Greg Holden

    Wiley 2007; US$ 24.95

    Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions , author Anthony... more...

  • Amazon.comby Robert Spector

    HarperCollins 2009; US$ 12.99

    In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized... more...

  • The Apple Experience: Secrets to Building Insanely Great Customer Loyaltyby Carmine Gallo

    McGraw-Hill Education 2012; US$ 21.25

    Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist... more...