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  • Leadership Lessons from the Most Admired Companiesby Joseph Michelli

    McGraw-Hill Education 2013; US$ 122.00

    WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The... more...

  • Rebuilding Empiresby Thomas Lee

    St. Martin's Press 2014; US$ 28.99

    Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...

  • Wertschöpfung im Handelby Werner Reinartz; Monika Käuferle

    Kohlhammer Verlag 2014; US$ 34.06

    Mit einem Umsatzvolumen von über 1.800 Mrd. Euro ist der Handel als Branche eine der wichtigsten Stützen der deutschen Volkswirtschaft. In den vergangenen Jahren zeichnen sich signifikante strukturelle Veränderungen in der Handelslandschaft ab, insbesondere geprägt durch die Verbreitung neuer Technologien. In diesem dynamischen Umfeld ist der institutionelle... more...

  • Coping with Retail Giantsby A. Coskun Samli

    Palgrave Macmillan 2015; US$ 115.00

    Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. more...

  • Strategien im Handelby Lothar Müller-Hagedorn; Waldemar Toporowski; Stephan Zielke

    Kohlhammer Verlag 2012; US$ 21.94

    Die strategische Planung stellt das Fundament aller Bereichsentscheidungen dar. Deswegen wird zunächst geklärt, welches die Kennzeichen strategischer Planung sind und auf welche Entscheidungen sie sich erstreckt. In sie müssen zahlreiche Informationen über das Unternehmen und seine Umwelt einfließen. Die Erfolgsfaktorenforschung lehrt insbesondere,... more...

  • Marketing im Handelby Lothar Müller-Hagedorn; Waldemar Toporowski; Stephan Zielke

    Kohlhammer Verlag 2012; US$ 23.85

    Marketing gibt Hinweise, wie eine Handelsunternehmung gegenüber den Nachfragern auftreten sollte, was ein Verständnis von Marketing voraussetzt. Auf dieser Grundlage müssen die verschiedenen absatzpolitischen Instrumente (Marketing-Instrumente) analysiert bzw. optimiert werden.   Biographische Informationen Prof. Dr. Lothar Müller-Hagedorn lehrte... more...

  • Catching the Chameleonby Lynn Allison

    Panoma Press 2012; US$ 6.99

    Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers' constantly changing chameleon-like needs. A straightforward and personal insight into real behaviour, Catching the Chameleon explains what the world is like according to customers. more...

  • Retail Marketing Strategyby Constant Berkhout

    Kogan Page 2015; US$ 39.95

    The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience. more...

  • Being the Shopperby Phil Lempert

    Wiley 2002; US$ 27.95 US$ 16.77

    Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally,... more...

  • Making Doughby Kirk Kazanjian; Amy Joyner; Dick Clark

    Wiley 2004; US$ 32.95 US$ 23.07

    Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What... more...