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- McGraw-Hill Education 2013; US$ 122.00
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. ... more...
- Entrepreneur Press 2008; US$ 21.95
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...
- McGraw-Hill Education 2005; US$ 14.95
How you can save more than $500 a month with just a click of a mouse Web-savvy mothers Barb Webb and Maureen Heck show you how to avoid paying full price on everything from groceries to baby needs to renovations as well as find legitimate opportunities to make extra income for their households. In a few minutes of Web surfing a day, you will... more...
- Wiley 2002; US$ 27.95
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally,... more...
- Wiley 2004; US$ 29.95
Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a... more...
- Taylor and Francis 2013; US$ 205.00
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management ? managing the product range ? this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising... more...
- Pearson Education 2005; US$ 27.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers... more...
- Emerald Group Publishing Limited 2002; US$ 199.00
This is a themed issue on aspects of electronic retailing. Michelle Morganosky and Brenda Cude published their first study of consumer responses to online shopping in IJR&DM in 2000. It recorded the most online ??hits?? of any paper in the journal that year and was one of the most downloaded papers in the MCB suite of journals. more...
- Emerald Group Publishing Limited 2004; US$ 199.00
These joint special issues of the International Journal of Retail & Distribution Management bring together a number of the papers that were originally presented at the CIRM Conference held in Manchester in September 2003. The theme of the conference was ?Neighbourhood retailing: policy, people and partnerships?, and it supplemented the event of the... more...