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Retailing

Most popular at the top

  • Retail Marketing Strategyby Constant Berkhout

    Kogan Page 2015; US$ 39.95

    The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience. more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; US$ 15.99

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • Being the Shopperby Phil Lempert

    Wiley 2002; US$ 27.95 US$ 16.77

    Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally,... more...

  • Retail Product Managementby Rosemary Varley

    Taylor and Francis 2013; US$ 64.95

    Providing the opportunity to acquire a deeper knowledge of a key area of retailing management ? managing the product range ? this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising... more...

  • Making Doughby Kirk Kazanjian; Amy Joyner; Dick Clark

    Wiley 2004; US$ 32.95 US$ 23.07

    Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What... more...

  • e-Retailingby Eleonora Pantano; Sabine Gerlach; Charles Dennis; Bill Merrilees

    Taylor and Francis 2004; US$ 68.95

    Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business,... more...

  • Winning At Retailby Willard N. Ander; Neil Z. Stern

    Wiley 2010; US$ 46.00 US$ 27.60

    Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and... more...

  • From Ice Cream to the Internetby Scott A. Shane

    Pearson Education 2005; US$ 27.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on the issues and challenges faced by franchisors. Shane answers... more...

  • Neighbourhood Retailingby David Bennison

    Emerald Group Publishing Limited 2004; US$ 199.00

    These joint special issues of the International Journal of Retail & Distribution Management bring together a number of the papers that were originally presented at the CIRM Conference held in Manchester in September 2003. The theme of the conference was ?Neighbourhood retailing: policy, people and partnerships?, and it supplemented the event of the... more...

  • Aspects Of Electronic Retailingby John Fernie

    Emerald Group Publishing Limited 2002; US$ 199.00

    This is a themed issue on aspects of electronic retailing. Michelle Morganosky and Brenda Cude published their first study of consumer responses to online shopping in IJR&DM in 2000. It recorded the most online ??hits?? of any paper in the journal that year and was one of the most downloaded papers in the MCB suite of journals. more...