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- Wiley 2012; US$ 34.99 US$ 27.99
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...
- McGraw-Hill Education 2012; US$ 10.00
The 10 Secrets to Selling on the World?s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today , The f-Commerce Handbook delivers practical guidance, proven... more...
- Pearson Education 2012; US$ 24.99
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine... more...
- HarperCollins 2009; Not Available
Today's shopping culture is turning the shopper into a zombie?and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available,... more...
- Entrepreneur Press 2012; US$ 49.00
Newly updated & revised! Wal-Mart. Lowe's. Whole Foods Market. The Gap. All these mega-chains started with one neighborhood location and grew to be retail giants. And there is always room for more. If you have a knack for spotting trends, a retail store could be your ticket to the top--and our guide is the place to start. We give you the inside... more...
- St. Martin's Press 2013; US$ 17.99
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ? driven by personalization, intelligent search, and user behavior.... more...
- Scarecrow Press 2009; US$ 36.99
The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. more...
- Transworld 2013; US$ 12.78 US$ 9.58
When Ian Gregg was just a boy he joined his father at work selling pies from his van to miners? wives around Newcastle. Now retired, he can look back on a business that began as a husband-and-wife team in the 1930s, and survived a world war and two major recessions to become our favourite bakery, beloved by everyone from children to office workers... more...
- New York Review Books 2013; US$ 18.95
The food scene in Paris has changed dramatically since 2006, when Markets of Paris was first published. Yes, the same markets are held in the same locales as always?literally, for centuries?but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("... more...