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- Random House 2014; US$ 11.18
?[Go] behind the glamorous shop fronts and the glitzy shop floors of Britain?s department stores... Here the hidden history is revealed.? Saga Magazine Meet the shopgirls and hear their incredible true stories of life behind the counter. In this lively and colourful history, we join shopgirl Chili Bouchier on her journey... more...
- Wiley 2011; US$ 55.00
Today's shoppers go online to research locations, compare prices orread reviews before they go to a store, and as soon as they areback home, they post details about their shopping experience onFacebook or other social media platforms. Online agencies raveabout viral campaigns, guerrilla marketing and 360°communication. IT specialists are peddling... more...
- Wiley 2010; US$ 132.00
Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions.... more...
- McGraw-Hill Education 2012; US$ 10.00
Dr. Paul Marsden is a social psychologist and digital ethnographer working with the advertising group WPP on the impact of digital technology on our lives. Paul Chaney provides Internet marketing and social media consulting services to small- and medium-sized businesses, agencies, and nonprofit organizations. more...
- McGraw-Hill Education 2006; US$ 14.95
Earn and save thousands of dollars without ever leaving the comfort of your home! Would you like an extra $10,000 a year without ever changing out of your pajamas? It can be done-- The Mom's Guide to Earning and Saving Thousands on the Internet shows you how! You don't have to be a computer guru to unearth all the hidden gems on the Internet.... more...
- McGraw-Hill Education 2013; US$ 122.00
Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com more...
- Ashgate Publishing Ltd 2015; US$ 124.95
This book explores the meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on mercantile language more broadly; how it was used in trade and how lexicographers approached new vocabularies. In the second half, the author turns to the goods themselves, and their relationships... more...
- Wiley 2002; US$ 27.95
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally,... more...
- Taylor and Francis 2013; US$ 205.00
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management ? managing the product range ? this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising... more...
- Emerald Group Publishing Limited 2004; US$ 199.00
These joint special issues of the International Journal of Retail & Distribution Management bring together a number of the papers that were originally presented at the CIRM Conference held in Manchester in September 2003. The theme of the conference was ?Neighbourhood retailing: policy, people and partnerships?, and it supplemented the event of the... more...