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- Wiley 2010; US$ 29.95
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...
- McGraw-Hill Education 2013; US$ 122.00
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. ... more...
- Entrepreneur Press 2008; US$ 21.95
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...
- McGraw-Hill Education 2005; US$ 14.95
How you can save more than $500 a month with just a click of a mouse Web-savvy mothers Barb Webb and Maureen Heck show you how to avoid paying full price on everything from groceries to baby needs to renovations as well as find legitimate opportunities to make extra income for their households. In a few minutes of Web surfing a day, you will... more...
- New York Review Books 2013; US$ 18.95
The food scene in Paris has changed dramatically since 2006, when Markets of Paris was first published. Yes, the same markets are held in the same locales as always?literally, for centuries?but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("... more...
- Wiley 2002; US$ 27.95
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally,... more...
- Wiley 2004; US$ 29.95
Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a... more...
- Pearson Education 2005; US$ 27.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers... more...
- Emerald Group Publishing Limited 2002; US$ 199.00
This is a themed issue on aspects of electronic retailing. Michelle Morganosky and Brenda Cude published their first study of consumer responses to online shopping in IJR&DM in 2000. It recorded the most online ??hits?? of any paper in the journal that year and was one of the most downloaded papers in the MCB suite of journals. more...
- Emerald Group Publishing Limited 2004; US$ 199.00
These joint special issues of the International Journal of Retail & Distribution Management bring together a number of the papers that were originally presented at the CIRM Conference held in Manchester in September 2003. The theme of the conference was ?Neighbourhood retailing: policy, people and partnerships?, and it supplemented the event of the... more...