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Retailing

Most popular at the top

  • Marketing im Handelby Lothar Müller-Hagedorn; Waldemar Toporowski; Stephan Zielke

    Kohlhammer Verlag 2012; US$ 23.85

    Marketing gibt Hinweise, wie eine Handelsunternehmung gegenüber den Nachfragern auftreten sollte, was ein Verständnis von Marketing voraussetzt. Auf dieser Grundlage müssen die verschiedenen absatzpolitischen Instrumente (Marketing-Instrumente) analysiert bzw. optimiert werden.   Biographische Informationen Prof. Dr. Lothar Müller-Hagedorn lehrte... more...

  • Catching the Chameleonby Lynn Allison

    Panoma Press 2012; US$ 6.99

    Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers' constantly changing chameleon-like needs. A straightforward and personal insight into real behaviour, Catching the Chameleon explains what the world is like according to customers. more...

  • Retail Marketing Strategyby Constant Berkhout

    Kogan Page 2015; US$ 39.95

    The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience. more...

  • The Art of Retail Buyingby Marie-Louise Jacobsen

    Wiley 2011; US$ 80.00

    Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend... more...

  • Being the Shopperby Phil Lempert

    Wiley 2002; US$ 27.95

    Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally,... more...

  • Making Doughby Kirk Kazanjian; Amy Joyner; Dick Clark

    Wiley 2004; US$ 32.95

    Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What... more...

  • Retail Product Managementby Rosemary Varley

    Taylor and Francis 2013; US$ 64.95

    Providing the opportunity to acquire a deeper knowledge of a key area of retailing management ? managing the product range ? this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising... more...

  • e-Retailingby Eleonora Pantano; Sabine Gerlach; Charles Dennis; Bill Merrilees

    Taylor and Francis 2004; US$ 68.95

    Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business,... more...

  • Winning At Retailby Willard N. Ander; Neil Z. Stern

    Wiley 2010; US$ 46.00

    Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and... more...

  • Neighbourhood Retailingby David Bennison

    Emerald Group Publishing Limited 2004; US$ 199.00

    These joint special issues of the International Journal of Retail & Distribution Management bring together a number of the papers that were originally presented at the CIRM Conference held in Manchester in September 2003. The theme of the conference was ?Neighbourhood retailing: policy, people and partnerships?, and it supplemented the event of the... more...