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- McGraw-Hill Education 2013; US$ 122.00 US$ 100.04
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The... more...
- St. Martin's Press 2014; US$ 28.99
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...
- Open Road Media 2014; US$ 9.99
Ever wonder what it is really like to be a kid in a candy store? Go to a nearby Costco and you will find out. The Costco Experience Revised and Updated Edition: An Unofficial Survivor?s Guide takes you to, in, through, and out of this amazing center of shopping frenzy. The book provides keen insight, valuable shortcuts, and common sense thinking... more...
- Palgrave Macmillan 2015; US$ 115.00
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. more...
- Panoma Press 2012; US$ 6.99
Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers' constantly changing chameleon-like needs. A straightforward and personal insight into real behaviour, Catching the Chameleon explains what the world is like according to customers. more...
- Wiley 2002; US$ 27.95 US$ 19.57
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally,... more...
- Taylor and Francis 2013; US$ 64.95
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management ? managing the product range ? this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising... more...
- Wiley 2004; US$ 32.95 US$ 23.07
Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What... more...
- Taylor and Francis 2004; US$ 68.95
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business,... more...