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- The Crown Publishing Group 2010; US$ 19.95
Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...
- The Crown Publishing Group 2010; US$ 15.95
Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don?t need a lot of money, years of experience, or a college... more...
- Wiley 2010; US$ 19.95
It's one of the toughest economies in years, but don't fear-thedoctor is in Are you among the thousands of retailers frustrated by marketchallenges and looking for ways to take control of your business?Are you looking for the advice of an expert consultant, but unableto spend the money? Then The Retail Doctor's Guide to GrowingYour Business is... more...
- Penguin Publishing Group 2010; US$ 17.00
"A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves." -Publishers Weekly "Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine , John puts you in the driver's seat and shows you the steps to achieving marketing... more...
- Taylor and Francis 2010; US$ 63.95
e-Business ? business collaborations enabled through information and communication technologies ? is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business... more...
- Pearson Education 2010; US$ 1.99
This is the eBook version of the printed book. This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats. Rethinking the way you merchandise, to give all three customer segments a shopping experience that will maximize your sales... more...
- Wiley 2010; US$ 15.95
Philip Green, retail's most colourful figure, is widely regarded as the finest retailer of his generation and one of the best business brains in the UK. He made his first million at 33, and now owns the Arcadia Group, running about an eighth of the UK clothing retail market. So how did a man who just fell into the industry by accident go on and build... more...
- Pearson Education 2010; US$ 2.99
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe?s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won?t... more...
- Farrar, Straus and Giroux 2010; US$ 15.99
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart.... more...
- Wiley 2011; US$ 18.95
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...