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Most popular at the top
- Springer 2007; US$ 89.99
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...
- Wiley 2008; US$ 29.95
An introduction to greentailing and the five other biggesttrends in the retail business In their newest book on retailing, authors Stern and Anderexamine the revolutions occurring in the retail marketplace, withparticular emphasis on the influential green trend in retailing, orGreentailing. Greentailing is capitalizing on the huge and growingdemand... more...
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding ImperativesMcGraw-Hill Education 2009; US$ 40.00
Foreword Rick Milenthal, CEO, Engauge What Is iDirect Marketing? Introduction Stan Rapp, Chairman, Engauge Chapter 1: Time for Marketing to Really Get Direct about Creating Value John Greco, President and CEO, Direct Marketing Association Chapter 2: Perplexing New Realities Marketers Face Today Richard Cross, CEO, Cross World Network and... more...
- The Crown Publishing Group 2010; US$ 19.95
Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...
- The Crown Publishing Group 2010; US$ 15.95
Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don?t need a lot of money, years of experience, or a college... more...
- Wiley 2010; US$ 19.95
It's one of the toughest economies in years, but don't fear-thedoctor is in Are you among the thousands of retailers frustrated by marketchallenges and looking for ways to take control of your business?Are you looking for the advice of an expert consultant, but unableto spend the money? Then The Retail Doctor's Guide to GrowingYour Business is... more...
- Penguin Publishing Group 2010; US$ 17.00
"A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves." -Publishers Weekly "Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine , John puts you in the driver's seat and shows you the steps to achieving marketing... more...
- Wiley 2012; US$ 19.95
VANESSA FOX is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for explaining Google's search algorithm to millions of website owners. She has appeared in the Wall Street Journal , USA TODAY , The Times (of London), Forbes , and on CNN. She's a contributing editor... more...
- Taylor and Francis 2010; US$ 63.95
e-Business ? business collaborations enabled through information and communication technologies ? is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business... more...
- Pearson Education 2010; US$ 1.99
This is the eBook version of the printed book. This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats. Rethinking the way you merchandise, to give all three customer segments a shopping experience that will maximize your sales... more...