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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding ImperativesMcGraw-Hill Education 2009; US$ 40.00
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! ?A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.? Al Ries, author of War in the Boardroom ?How do you get your brand heard, trusted, and remembered? The... more...
- Wiley 2010; US$ 19.95
It's one of the toughest economies in years, but don't fear-thedoctor is in Are you among the thousands of retailers frustrated by marketchallenges and looking for ways to take control of your business?Are you looking for the advice of an expert consultant, but unableto spend the money? Then The Retail Doctor's Guide to GrowingYour Business is... more...
- Penguin Publishing Group 2010; US$ 17.00
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member,... more...
- Pearson Education 2010; US$ 1.99
This is the eBook version of the printed book. This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats. Rethinking the way you merchandise, to give all three customer segments a shopping experience that will maximize your sales... more...
- Pearson Education 2010; US$ 2.99
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe?s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won?t... more...
- Farrar, Straus and Giroux 2010; US$ 15.99
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart.... more...
- Wiley 2011; US$ 18.95
The ultimate guide to branding and building your business in theera of the Social Web—revised and updated with a Foreword byAshton Kutcher Engage! thoroughly examines the social media landscape and howto effectively use social media to succeed in business—onenetwork and one tool at a time. It leads you through the detailedand specific... more...
- Entrepreneur Press 2011; US$ 19.95
In every community large and small, you?re likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores. Their inventory may be totally different, but the steps involved in running them are much the same. Whether you want your own storefront, a kiosk in a mall, an e-commerce store or anything... more...
- Penguin Publishing Group 2012; US$ 18.95
In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to... more...
- F+W Media 2010; US$ 14.95
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store... more...