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Most popular at the top
- Wiley 2011; US$ 18.95
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...
- Penguin Group US 2012; US$ 13.99
A guide to creating buzz in the digital age-and getting people to spread your message for you. In Share, Retweet, Repeat , John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed... more...
- F+W Media 2010; US$ 14.95
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store... more...
- Pearson Education 2012; US$ 24.99
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies... more...
- HarperCollins 2009; US$ 19.99
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
- Penguin Group US 2013; US$ 19.99
It?s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free? There are millions of potential customers in the world. Most of them won?t pay anything for your product. But some will pay almost anything. The challenge is to find the latter without wasting time and money... more...
- Pearson Education Limited 2012; US$ 25.14
What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google?s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain?s... more...
- Allworth Press 2010; US$ 27.50
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men?s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something... more...