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Retailing

Most popular at the top

  • At Libertyby Ed Burstell

    Michael O'Mara 2015; US$ 10.99

    A truly inspirational memoir, this is Ed's story: an affecting, candid and wildly funny tale of one man's meteoric rise to the top of the retail and fashion world ? from heroin addict to MD of Liberty, one of Britain's most iconic institutions. Along the way, Ed shares his ups and downs: the riotous hedonism of the 1980s New York and Florida party... more...

  • The Bon Marcheby Michael B. Miller

    Princeton University Press 2014; US$ 35.00

    In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships,... more...

  • Branding the Manby Bertrand Pellegrin

    Allworth Press 2010; US$ 27.50

    Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men?s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something... more...

  • Building a Housewife's Paradiseby Tracey Deutsch

    The University of North Carolina Press 2010; US$ 24.99

    Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution... more...

  • Content Rulesby Ann Handley; C.C. Chapman

    Wiley 2012; US$ 19.95

    The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products... more...

  • The Customer Loyalty Solutionby Arthur Hughes

    McGraw-Hill Education 2003; US$ 28.01

    How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 69.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • Engage!, Revised and Updatedby Brian Solis; Ashton Kutcher

    Wiley 2011; US$ 18.95

    The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...

  • The Everything Guide to Starting and Running a Retail Storeby Dan Ramsey; Judy Ramsey

    F+W Media 2010; US$ 14.95

    What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store... more...

  • Greentailing and Other Revolutions in Retailby Neil Z. Stern; Willard N. Ander

    Wiley 2008; US$ 29.95

    An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing... more...