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Retailing

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  • 220 Best Franchises to Buyby The Philip Lief Group; Lynie Arden

    The Crown Publishing Group 2010; US$ 19.95

    Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...

  • 101 Great Mail-Order Businesses, Revised 2nd Editionby Tyler G. Hicks

    The Crown Publishing Group 2010; US$ 15.95

    Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don?t need a lot of money, years of experience, or a college... more...

  • The Retail Doctor's Guide to Growing Your Businessby Bob Phibbs

    Wiley 2010; US$ 19.95 US$ 11.97

    It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business... more...

  • Marketing in the Age of Google, Revised and Updatedby Vanessa Fox

    Wiley 2012; US$ 19.95 US$ 11.97

    Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives,... more...

  • Mastering e-Businessby Paul Grefen

    Taylor and Francis 2010; US$ 63.95

    e-Business ? business collaborations enabled through information and communication technologies ? is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business... more...

  • Layered Retail Merchandizingby Herb Sorensen

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats. Rethinking the way you merchandise, to give all three customer segments a shopping experience that will maximize your sales... more...

  • The Unauthorized Guide To Doing Business the Philip Green Wayby Liz Barclay

    Wiley 2010; US$ 15.95 US$ 11.16

    Philip Green, retail's most colourful figure, is widely regarded as the finest retailer of his generation and one of the best business brains in the UK. He made his first million at 33, and now owns the Arcadia Group, running about an eighth of the UK clothing retail market. So how did a man who just fell into the industry by accident go on and build... more...

  • Lessons for Competing in the Tough World of Retailby Barry R. Berman

    Pearson Education 2010; US$ 2.99

    This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe?s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won?t... more...

  • Engage!, Revised and Updatedby Brian Solis; Ashton Kutcher

    Wiley 2011; US$ 18.95 US$ 13.26

    The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...

  • The Everything Guide to Starting and Running a Retail Storeby Dan Ramsey; Judy Ramsey

    F+W Media 2010; US$ 14.95

    What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store... more...