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Retailing

Most popular at the top

  • 101 Great Mail-Order Businesses, Revised 2nd Editionby Tyler G. Hicks

    The Crown Publishing Group 2010; US$ 15.95

    Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don?t need a lot of money, years of experience, or a college... more...

  • Mastering e-Businessby Paul Grefen

    Taylor and Francis 2010; US$ 63.95

    e-Business ? business collaborations enabled through information and communication technologies ? is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business... more...

  • Layered Retail Merchandizingby Herb Sorensen

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats.   Rethinking the way you merchandise, to give all three customer segments a shopping experience that will maximize your sales... more...

  • Lessons for Competing in the Tough World of Retailby Barry R. Berman

    Pearson Education 2010; US$ 2.99

    This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe?s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.   How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won?t... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 74.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • Branding the Manby Bertrand Pellegrin

    Allworth Press 2010; US$ 27.99

    Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men?s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something... more...

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • The Bon Marcheby Michael B. Miller

    Princeton University Press 2014; US$ 38.50 US$ 35.04

    In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships,... more...

  • How to Open & Operate a Financially Successful Retail Businessby Janet Engle

    Atlantic Publishing Group Inc 2014; Not Available

    The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. more...

  • Shopper Marketing 101by Nitish Rai Gupta

    Bloomsbury Publishing 2015; US$ 6.99

    What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these... more...