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Retailing

Most popular at the top

  • International Direct Marketingby Manfred Krafft; Jürgen Hesse; Jürgen Höfling

    Springer 2007; US$ 89.99

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...

  • Retail Superstarsby George Whalin

    Penguin Group US 2009; US$ 26.95

    How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies... more...

  • Greentailing and Other Revolutions in Retailby Neil Z. Stern; Willard N. Ander

    Wiley 2008; US$ 29.95

    An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing... more...

  • Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperativesby Stan Rapp

    McGraw-Hill Education 2009; US$ 40.00

    Attract New Customers and Exceed Revenue Goals with iDirect Marketing! ?A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.? Al Ries, author of War in the Boardroom ?How do you get your brand heard, trusted, and remembered? The... more...

  • 220 Best Franchises to Buyby The Philip Lief Group; Lynie Arden

    Crown Publishing Group 2010; US$ 19.95

    Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...

  • 101 Great Mail-Order Businesses, Revised 2nd Editionby Tyler G. Hicks

    Crown Publishing Group 2010; US$ 15.95

    Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don?t need a lot of money, years of experience, or a college... more...

  • The Retail Doctor's Guide to Growing Your Businessby Bob Phibbs

    Wiley 2010; US$ 19.95

    It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business... more...

  • The Referral Engineby John Jantsch

    Penguin Group US 2010; US$ 25.95

    The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend,... more...

  • Mastering e-Businessby Paul Grefen

    Taylor and Francis 2010; US$ 63.95

    Mastering e-Business presents an innovative, new teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. more...

  • The Unauthorized Guide To Doing Business the Philip Green Wayby Liz Barclay

    Wiley 2010; US$ 15.95

    Philip Green, retail's most colourful figure, is widely regarded as the finest retailer of his generation and one of the best business brains in the UK. He made his first million at 33, and now owns the Arcadia Group, running about an eighth of the UK clothing retail market. So how did a man who just fell into the industry by accident go on and build... more...