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Retailing

Most popular at the top

  • The Unauthorized Guide To Doing Business the Philip Green Wayby Liz Barclay

    Wiley 2010; US$ 15.95

    Philip Green, retail's most colourful figure, is widely regarded as the finest retailer of his generation and one of the best business brains in the UK. He made his first million at 33, and now owns the Arcadia Group, running about an eighth of the UK clothing retail market. So how did a man who just fell into the industry by accident go on and build... more...

  • Pricelessby William Poundstone

    Farrar, Straus and Giroux 2010; US$ 15.99

    Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart.... more...

  • Engage!, Revised and Updatedby Brian Solis; Ashton Kutcher

    Wiley 2011; US$ 18.95

    The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...

  • Start Your Own Retail Business and Moreby Entrepreneur Press

    Entrepreneur Press 2011; US$ 19.95

    In every community large and small, you?re likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores. Their inventory may be totally different, but the steps involved in running them are much the same. Whether you want your own storefront, a kiosk in a mall, an e-commerce store or anything... more...

  • Share, Retweet, Repeatby John Hlinko

    Penguin Group US 2012; US$ 13.99

    A guide to creating buzz in the digital age-and getting people to spread your message for you. In Share, Retweet, Repeat , John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed... more...

  • The Everything Guide to Starting and Running a Retail Storeby Dan Ramsey; Judy Ramsey

    F+W Media 2010; US$ 14.95

    What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store... more...

  • Smart Retailby Richard Hammond

    Pearson Education 2012; US$ 24.99

    The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies... more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; Not Available

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • Going Socialby Jeremy Goldman

    AMACOM 2012; US$ 10.95

    Powerful lessons from the frontlines of social media marketing. more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 58.95

    This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and... more...