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Most popular at the top
- Pearson Education 2010; US$ 2.99
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe?s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won?t... more...
- Wiley 2011; US$ 18.95 US$ 16.50
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...
- Wiley 2012; US$ 19.95 US$ 17.50
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products... more...
- Taylor and Francis 2013; US$ 74.95
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...
- Allworth Press 2010; US$ 27.99
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men?s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something... more...
- Smithsonian 2014; US$ 26.95
Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...
- Princeton University Press 2014; US$ 38.50 US$ 35.04
In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships,... more...
- Atlantic Publishing Group Inc 2014; Not Available
The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. more...
- Bloomsbury Publishing 2015; US$ 6.99
What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these... more...
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscapeEmerald Group Publishing Limited 2015; US$ 199.00
The studies in this special issue of "the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages.The first paper, "Is... more...