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Retailing

Most popular at the top

  • The Everything Guide to Starting and Running a Retail Storeby Dan Ramsey; Judy Ramsey

    F+W Media 2010; US$ 14.95

    What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store... more...

  • Smart Retailby Richard Hammond

    Pearson Education 2012; US$ 24.99

    The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies... more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; Not Available

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...

  • The Checkout Girlby Tazeen Ahmad

    HarperCollins Publishers 2009; Not Available

    How much do you know about what really goes on at your local supermarket? more...

  • Going Socialby Jeremy Goldman

    AMACOM 2012; US$ 6.95

    Powerful lessons from the frontlines of social media marketing. more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 62.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • The Curveby Nicholas Lovell

    Penguin Publishing Group 2013; US$ 27.95

    ?Business is changing. The days of one size fits all are over. From pay-whatyou- want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers.? ? Jonah Berger , marketing professor at the Wharton School, and... more...

  • Branding with Brainsby Tjaco Walvis

    Pearson Education Limited 2012; US$ 25.80

    What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google?s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain?s... more...

  • Amazon.comby Robert Spector

    HarperCollins 2009; Not Available

    In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized... more...

  • Branding the Manby Bertrand Pellegrin

    Allworth Press 2010; US$ 27.50

    Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men?s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something... more...