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  • The 7-Step System to Building a $1,000,000 Network Marketing Dynastyby Joe Rubino

    Wiley 2010; US$ 18.95

    Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network... more...

  • The Bon Marche: Bourgeois Culture and the Department Store, 1869-1920by Michael B. Miller

    Princeton University Press 2014; US$ 36.95

    In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships,... more...

  • 220 Best Franchises to Buyby The Philip Lief Group; Lynie Arden

    The Crown Publishing Group 2010; US$ 19.95

    Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...

  • 101 Great Mail-Order Businesses, Revised 2nd Editionby Tyler G. Hicks

    The Crown Publishing Group 2010; US$ 15.95

    Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don?t need a lot of money, years of experience, or a college... more...

  • Pricelessby William Poundstone

    Farrar, Straus and Giroux 2010; US$ 15.99

    Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart.... more...

  • Marketing in the Age of Google, Revised and Updatedby Vanessa Fox

    Wiley 2012; US$ 19.95

    VANESSA FOX is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for explaining Google's search algorithm to millions of website owners. She has appeared in the Wall Street Journal , USA TODAY , The Times (of London), Forbes , and on CNN. She's a contributing editor... more...

  • Engage!, Revised and Updatedby Brian Solis; Ashton Kutcher

    Wiley 2011; US$ 18.95

    BRIAN SOLIS is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing. He is principal of FutureWorks, an award-winning business consultancy in San Francisco, and has led... more...

  • Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperativesby Stan Rapp

    McGraw-Hill Education 2009; US$ 34.95

    Foreword Rick Milenthal, CEO, Engauge What Is iDirect Marketing? Introduction Stan Rapp, Chairman, Engauge Chapter 1: Time for Marketing to Really Get Direct about Creating Value John Greco, President and CEO, Direct Marketing Association Chapter 2: Perplexing New Realities Marketers Face Today Richard Cross, CEO, Cross World Network and... more...

  • The Customer Loyalty Solutionby Arthur Hughes

    McGraw-Hill Education 2003; US$ 32.95

    How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...

  • Five Eyes On the Fenceby Claus Ebster; Marion Garaus

    Business Expert Press 2015; US$ 19.95

    The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at... more...