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Retailing

Most popular at the top

  • Retail Superstarsby George Whalin

    Penguin Group US 2009; US$ 26.95

    How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies... more...

  • Amazon.comby Robert Spector

    HarperCollins 2009; Not Available

    In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized... more...

  • Going Socialby Jeremy Goldman

    AMACOM 2012; US$ 6.95

    Powerful lessons from the frontlines of social media marketing. more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 58.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • International Direct Marketingby Manfred Krafft; Jürgen Hesse; Jürgen Höfling

    Springer 2007; US$ 89.99

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...

  • Retailing in Emerging Marketsby Malobi Mukherjee; Richard Cuthbertson; Elizabeth Howard

    Taylor and Francis 2014; US$ 152.00

    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly... more...

  • America's Corner Storeby John U. Bacon

    Wiley 2004; US$ 31.50

    Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's... more...

  • The Bully of Bentonvilleby Anthony Bianco

    Crown Publishing Group 2006; US$ 24.95

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But, as recent news stories show, Wal-Mart's "everyday... more...

  • The Unofficial Guide to Opening a Franchiseby Jason R. Rich

    Wiley 2007; US$ 18.99

    The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business... more...

  • Tricks of the eBay Business Masters (Adobe Reader)by Michael Miller

    Pearson Education 2007; US$ 23.99

    What tricks or tips will you find in this book? Here?s a short list:        ?    Plan for a successful business      ?    Determine what kinds of products            to sell      ?    Find suppliers for your inventory      ?    Manage your inventory levels      ?    Administer your day-to-day business      ?    Create more... more...