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Most popular at the top
- St. Martin's Press 2014; US$ 28.99
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...
- Taylor and Francis 2014; US$ 152.00
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly... more...
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding ImperativesMcGraw-Hill Education 2009; US$ 40.00
Attract New Customers and Exceed Revenue Goals with iDirect Marketing! ?A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.? Al Ries, author of War in the Boardroom ?How do you get your brand heard, trusted, and remembered? The... more...
- McGraw-Hill Education 2003; US$ 32.95
To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leading expert in database marketing, shows readers how to accomplish those goals. He shows them how to get out of the vicious circle of building new loyalty... more...
- Wiley 2004; US$ 31.50
Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's... more...
- Crown Publishing Group 2006; US$ 24.95
The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But, as recent news stories show, Wal-Mart's "everyday... more...
- Wiley 2007; US$ 18.99
The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business... more...
- Pearson Education 2007; US$ 23.99
What tricks or tips will you find in this book? Here?s a short list: ? Plan for a successful business ? Determine what kinds of products to sell ? Find suppliers for your inventory ? Manage your inventory levels ? Administer your day-to-day business ? Create more... more...
- ABC-CLIO 1998; US$ 175.00
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation... more...