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  • Share, Retweet, Repeatby John Hlinko

    Penguin Group US 2012; US$ 14.99

    A guide to creating buzz in the digital age-and getting people to spread your message for you. In Share, Retweet, Repeat , John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed... more...

  • Retail Superstarsby George Whalin

    Penguin Group US 2009; US$ 26.95

    How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies... more...

  • Amazon.comby Robert Spector

    HarperCollins 2009; Not Available

    In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized... more...

  • Going Socialby Jeremy Goldman

    AMACOM 2012; US$ 6.95

    Powerful lessons from the frontlines of social media marketing. more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 58.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • International Direct Marketingby Manfred Krafft; Jürgen Hesse; Jürgen Höfling

    Springer 2007; US$ 89.99

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...

  • America's Corner Storeby John U. Bacon

    Wiley 2004; US$ 31.50

    Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's... more...

  • The Bully of Bentonvilleby Anthony Bianco

    Crown Publishing Group 2006; US$ 24.95

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But, as recent news stories show, Wal-Mart's "everyday... more...

  • The Unofficial Guide to Opening a Franchiseby Jason R. Rich

    Wiley 2007; US$ 18.99

    The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business... more...

  • Tricks of the eBay Business Masters (Adobe Reader)by Michael Miller

    Pearson Education 2007; US$ 23.99

    What tricks or tips will you find in this book? Here?s a short list:        ?    Plan for a successful business      ?    Determine what kinds of products            to sell      ?    Find suppliers for your inventory      ?    Manage your inventory levels      ?    Administer your day-to-day business      ?    Create more... more...