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- Bloomsbury Publishing 2015; US$ 7.99
What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these... more...
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscapeEmerald Group Publishing Limited 2015; US$ 199.00
The studies in this special issue of "the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages.The first paper, "Is... more...
- Atlantic Publishing Group 2004; US$ 29.95
The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must. Although gourmet foods... more...
- RowanVale Books 2014; US$ 1.59
Financial journalist reveals expert insight into cracking the stock market. ?101+ Tips to Make You a Smart Retail Investor? is a compilation of insightful tips on general investing, accompanied by a focus on those parties interested in investing in the stock market. It covers many basic rules of investing in both easy to understand and easy... more...
- Michael O'Mara 2015; US$ 10.99
A truly inspirational memoir, this is Ed's story: an affecting, candid and wildly funny tale of one man's meteoric rise to the top of the retail and fashion world ? from heroin addict to MD of Liberty, one of Britain's most iconic institutions. Along the way, Ed shares his ups and downs: the riotous hedonism of the 1980s New York and Florida party... more...
- Wiley 2004; US$ 34.95
Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture.... more...
- The Crown Publishing Group 2006; US$ 24.95
The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But, as recent news stories show, Wal-Mart's "everyday... more...
- Wiley 2007; US$ 18.99
The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new... more...
- Pearson Education 2007; US$ 23.99
What tricks or tips will you find in this book? Here?s a short list: ? Plan for a successful business ? Determine what kinds of products to sell ? Find suppliers for your inventory ? Manage your inventory levels ? Administer your day-to-day business ? Create more... more...