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Retailing

Most popular at the top

  • Retail Superstarsby George Whalin

    Penguin Publishing Group 2009; US$ 26.95

    "I simply love Retail Superstars ! While it is an incredible collection of great stories of wildly successful independent retailers, the truth is that a chain-store CEO or a regional director, or a training or accounting department boss, can learn invaluable lessons from these pages. Bravo to George Whalin for a superb job!" -Tom Peters, business... more...

  • The Customer Loyalty Solutionby Arthur Middleton Hughes

    McGraw-Hill Education 2003; US$ 32.95

    To be successful, database marketers have to think like customers. They have to dream up strategies they think will work, test them, come up more new ideas, and test them again. Arthur Hughes, a leading expert in database marketing, shows readers how to accomplish those goals. He shows them how to get out of the vicious circle of building new loyalty... more...

  • International Direct Marketingby Kay Peters; Diane Rinas

    Springer Berlin Heidelberg 2007; US$ 89.99

    This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various... more...

  • America's Corner Storeby John U. Bacon

    Wiley 2004; US$ 34.95

    Praise for America's Corner Store "Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture.... more...

  • The Bully of Bentonvilleby Anthony Bianco

    The Crown Publishing Group 2006; US$ 24.95

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But, as recent news stories show, Wal-Mart's "everyday... more...

  • The Unofficial Guide to Opening a Franchiseby Jason R. Rich

    Wiley 2007; US$ 18.99

    The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business... more...

  • Tricks of the eBay Business Masters (Adobe Reader)by Michael Miller

    Pearson Education 2007; US$ 23.99

    What tricks or tips will you find in this book? Here?s a short list:        ?    Plan for a successful business      ?    Determine what kinds of products            to sell      ?    Find suppliers for your inventory      ?    Manage your inventory levels      ?    Administer your day-to-day business      ?    Create more... more...

  • Smart Selling on the Phone and Onlineby Josiane Chriqui FEIGON; Jill KONRATH

    AMACOM 2009; US$ 9.95

    The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author?s TeleSmart 10 System for Power Selling, Smart Selling on the Phone and Online pinpoints the ten skills essential... more...

  • Strategic Marketing for Success in Retailingby A. Samli

    ABC-CLIO 1998; US$ 138.00

    Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...

  • Groupon's Biggest Deal Everby Frank Sennett

    St. Martin's Press 2012; US$ 8.99

    FRANK SENNETT is the Editor-in-Chief of Time Out Chicago. He is a graduate of Northwestern University's School of Journalism, earned an MFA from the University of Montana, and has published seven previous books. more...