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Most popular at the top
- Martin Books 2007; US$ 24.95
In today's complex and ever-changing marketplace, retailing is both an art and a science. To succeed and thrive, retailers must develop and maintain a clear-cut management focus. To build a winning retail strategy' potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps... more...
- Crown Publishing Group 2009; US$ 19.00
The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart?s ?everyday low prices? come at a tremendous... more...
- Pearson Education 2009; US$ 36.99
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest... more...
- Wiley 2009; US$ 24.95
"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced Selling Strategies Does the sheer thought of selling make you nervous and uncomfortable? Do you find it... more...
- Pearson Education 2010; US$ 24.99
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype... more...
- Kogan Page 2010; US$ 49.95
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase... more...
- Palgrave Macmillan 2009; US$ 110.00
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. more...
- Wiley 2010; US$ 29.99
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will... more...
- Ashgate Publishing Ltd 2010; US$ 49.95
Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be done.Drawing on extensive research, Cor Molenaar, one of Europe's... more...
- Henry Holt and Co. 2009; US$ 17.99
The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world?s largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton?s firm became a byword for cheap goods... more...