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Retailing

Most popular at the top

  • Bargain Feverby Mark Ellwood

    Penguin Group US 2013; US$ 9.99

    ?This book is a bargain hunter?s bible.? ?Michael Tonello, author, Bringing Home the Birkin These days almost half of everything is sold at some kind of discount. This seismic shift has made shoppers more savvy than ever, generating phenomena like extreme couponing, flash sales, and Groupon. But meanwhile, retailers have developed their own... more...

  • The Mom's Guide to Earning and Saving Thousands on the Internetby Barb Webb; Maureen Heck

    McGraw-Hill Education 2005; US$ 14.95

    With the authors' proven techniques, busy readers can save an average of $500 a month Highlights hidden opportunities not found by casual browsing and warns against potential scams Ideal for the 5.2 million stay-at-home mothers with children under the age of 15 and the 47 million mothers in the workforce who need extra cash fast more...

  • Inside the Mind of the Shopperby Herb Sorensen

    Pearson Education 2009; US$ 36.99

    What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest... more...

  • Stop, Ask, and Listenby Kelley Robertson

    Wiley 2009; US$ 24.95

    "This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced Selling Strategies Does the sheer thought of selling make you nervous and uncomfortable? Do you find it... more...

  • Modeling Online Auctionsby Wolfgang Jank; Galit Shmueli

    Wiley 2010; US$ 128.00

    Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions.... more...

  • Sales Promotionby Roddy Mullin

    Kogan Page 2010; US$ 49.95

    Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase... more...

  • Pay-Per-Click Search Engine Marketingby David Szetela; Joseph Kerschbaum

    Wiley 2010; US$ 29.99

    The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will... more...

  • This is Social Mediaby Guy Clapperton

    Wiley 2010; US$ 19.95

    *UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for... more...

  • eBay.co.uk For Dummiesby Jane Hoskyn; Steve Hill; Marsha Collier

    Wiley 2011; US$ 19.99

    A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2 nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully and safely this book explains every aspect of using the site in simple steps – it’s the easiest way to get started and make some serious... more...

  • Retail Marketing and Brandingby Jesko Perrey; Dennis Spillecke

    Wiley 2011; US$ 55.00

    Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...