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Retailing

Most popular at the top

  • Google Analytics 2.0by Jerri L. Ledford; Mary E. Tyler

    Wiley 2009; US$ 29.99

    Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards... more...

  • Wal-Mart: The Bully of Bentonvilleby Anthony Bianco

    Crown Publishing Group 2009; US$ 19.00

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart?s ?everyday low prices? come at a tremendous... more...

  • Inside the Mind of the Shopperby Herb Sorensen

    Pearson Education 2009; US$ 36.99

    What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest... more...

  • Stop, Ask, and Listenby Kelley Robertson

    Wiley 2009; US$ 24.95

    "This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced Selling Strategies Does the sheer thought of selling make you nervous and uncomfortable? Do you find it... more...

  • The Official Alibaba.com Success Guideby Brad Schepp; Debra Schepp

    Wiley 2009; US$ 24.95

    The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of... more...

  • Modeling Online Auctionsby Wolfgang Jank; Galit Shmueli

    Wiley 2010; US$ 128.00

    Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions.... more...

  • Marketing in the Momentby Michael Tasner

    Pearson Education 2010; US$ 24.99

    Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype... more...

  • Sales Promotionby Roddy Mullin

    Kogan Page 2010; US$ 49.95

    Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase... more...

  • Electronic Marketsby Professor Craig Standing

    Palgrave Macmillan 2009; US$ 110.00

    This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. more...

  • Pay-Per-Click Search Engine Marketingby David Szetela; Joseph Kerschbaum

    Wiley 2010; US$ 29.99

    The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will... more...