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  • Historical Dictionary of the Fashion Industryby Francesca Sterlacci Purvin; Joanne Arbuckle

    Scarecrow Press 2007; US$ 39.99

    The Historical Dictionary of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a list of acronyms and abbreviations, a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics,... more...

  • The E-Codeby Joe Vitale; Jo Han Mok

    Wiley 2010; US$ 19.95

    Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have... more...

  • The Mom's Guide to Earning and Saving Thousands on the Internetby Barb Webb; Maureen Heck

    McGraw-Hill Education 2005; US$ 14.95

    How you can save more than $500 a month with just a click of a mouse Web-savvy mothers Barb Webb and Maureen Heck show you how to avoid paying full price on everything from groceries to baby needs to renovations as well as find legitimate opportunities to make extra income for their households. In a few minutes of Web surfing a day, you will... more...

  • Retailingby Romilly Jones

    Martin Books 2007; US$ 24.95

    In today's complex and ever-changing marketplace, retailing is both an art and a science. To succeed and thrive, retailers must develop and maintain a clear-cut management focus. To build a winning retail strategy' potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps... more...

  • Google Analytics 2.0by Jerri L. Ledford; Mary E. Tyler

    Wiley 2009; US$ 29.99

    Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards... more...

  • Wal-Mart: The Bully of Bentonvilleby Anthony Bianco

    Crown Publishing Group 2009; US$ 19.00

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart?s ?everyday low prices? come at a tremendous... more...

  • Inside the Mind of the Shopperby Herb Sorensen

    Pearson Education 2009; US$ 36.99

    What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest... more...

  • Stop, Ask, and Listenby Kelley Robertson

    Wiley 2009; US$ 24.95

    "This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced Selling Strategies Does the sheer thought of selling make you nervous and uncomfortable? Do you find it... more...

  • The Official Alibaba.com Success Guideby Brad Schepp; Debra Schepp

    Wiley 2009; US$ 24.95

    The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of... more...

  • Modeling Online Auctionsby Wolfgang Jank; Galit Shmueli

    Wiley 2010; US$ 128.00

    Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions.... more...