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- Wiley 2009; US$ 29.99
Site statistics give you raw numbers, but Web analytics crunchthose numbers into meaningful metrics you can actually use.Here’s what's new in Google Analytics 2.0 , such ascross-segment reporting and drilldown content that enhanceanalysis. Learn to set up Analytics and choose filters, exploregoals and goal-setting, use customizable dashboards... more...
- HarperCollins 2009; US$ 19.99
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
- The Crown Publishing Group 2009; US$ 19.00
The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart?s ?everyday low prices? come at a tremendous... more...
- Pearson Education 2009; US$ 36.99
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest... more...
- Wiley 2009; US$ 24.95
If you operate a small or medium-size business, finding a reliable source of quality products can be toughuntil you discover Alibaba.com. The world's largest B2B e-commerce marketplace, Alibaba.com helps people around the world import and export products for big profits. Whether you need a new supplier for your current business... more...
- Wiley 2009; US$ 24.95
"This book gives every sales professional, in any market, astep-by-step process to make more sales, faster and easier thanever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, andAuthor of Advanced Selling Strategies Does the sheer thought of selling make you nervous anduncomfortable? Do you find it difficult... more...
- Pearson Education 2010; US$ 24.99
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype... more...
- Wiley 2010; US$ 132.00
Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions.... more...
- Kogan Page 2010; US$ 49.95
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase... more...
- Palgrave Macmillan 2009; US$ 115.00
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. more...