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Most popular at the top

  • Sales Promotionby Roddy Mullin

    Kogan Page 2010; US$ 49.95

    Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase... more...

  • Pay-Per-Click Search Engine Marketingby David Szetela; Joseph Kerschbaum

    Wiley 2010; US$ 29.99

    The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will... more...

  • Electronic Marketsby Professor Craig Standing

    Palgrave Macmillan 2009; US$ 110.00

    This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. more...

  • This is Social Mediaby Guy Clapperton

    Wiley 2010; US$ 19.95

    *UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for... more...

  • Shopping 3.0by Cor Molenaar

    Ashgate Publishing Ltd 2010; US$ 49.95

    Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be done.Drawing on extensive research, Cor Molenaar, one of Europe's... more...

  • eBay.co.uk For Dummiesby Jane Hoskyn; Steve Hill; Marsha Collier

    Wiley 2011; US$ 19.99

    A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2 nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully and safely this book explains every aspect of using the site in simple steps – it’s the easiest way to get started and make some serious... more...

  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.95

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...

  • Wal-Martby Nelson Lichtenstein

    New Press, The 2011; US$ 21.95

    Edited by one of the nation?s preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart?s business operations, its social effects, and its role in the U.S. and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately... more...

  • Sold to the Man With the Tin Legby Philip Serrell

    Hodder & Stoughton 2011; US$ 20.39

    When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...

  • The Wal-Mart Effectby Charles Fishman

    Penguin Books Ltd 2007; Not Available

    Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the ?Wal-Mart effect? shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart?s influence is so great it can determine everything from working practices to market forces themselves, Fishman asks:... more...