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  • Modeling Online Auctionsby Wolfgang Jank; Galit Shmueli

    Wiley 2010; US$ 136.00 US$ 117.87

    Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions.... more...

  • Marketing in the Momentby Michael Tasner

    Pearson Education 2010; US$ 24.99

    Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype... more...

  • Electronic Marketsby Professor Craig Standing

    Palgrave Macmillan 2009; US$ 115.00

    This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. more...

  • This is Social Mediaby Guy Clapperton

    Wiley 2010; US$ 22.00 US$ 15.40

    *UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's... more...

  • Branded!by Bernie Brennan; Lori Schafer

    Wiley 2010; US$ 29.95 US$ 20.96

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...

  • The Retail Revolutionby Nelson Lichtenstein

    Henry Holt and Co. 2009; US$ 20.99

    The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods... more...

  • eBay.co.uk For Dummiesby Jane Hoskyn; Steve Hill; Marsha Collier

    Wiley 2011; US$ 24.99 US$ 19.99

    A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2 nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully and safely this book explains every aspect of using the site in simple steps – it’s the easiest way to get started and make some serious... more...

  • Retail Marketing and Brandingby Jesko Perrey; Dennis Spillecke

    Wiley 2011; US$ 55.00 US$ 47.67

    Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...

  • Design and Launch an Online Boutique in a Weekby Melissa Campanelli

    Entrepreneur Press 2008; US$ 17.99

    Wouldn?t you love to own your own trendy boutiquea hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away! Whether your taste is classy and elegant or hip and unique, there?s a spot for you in today?s largest retail centerthe internet.... more...

  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.99

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...