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Retailing

Most popular at the top

  • This is Social Mediaby Guy Clapperton

    Wiley 2010; US$ 19.95

    *UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for... more...

  • Shopping 3.0by Cor Molenaar

    Ashgate Publishing Ltd 2010; US$ 49.95

    Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be done.Drawing on extensive research, Cor Molenaar, one of Europe's... more...

  • Branded!by Bernie Brennan; Lori Schafer

    Wiley 2010; US$ 29.95

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...

  • The Retail Revolutionby Nelson Lichtenstein

    Henry Holt and Co. 2009; US$ 17.99

    The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world?s largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton?s firm became a byword for cheap goods... more...

  • Retail Marketing and Brandingby Jesko Perrey; Dennis Spillecke

    Wiley 2011; US$ 55.00

    Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...

  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.95

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...

  • Wal-Martby Nelson Lichtenstein

    New Press, The 2011; US$ 21.95

    Edited by one of the nation?s preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart?s business operations, its social effects, and its role in the U.S. and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately... more...

  • Sold to the Man With the Tin Legby Philip Serrell

    Hodder & Stoughton 2011; US$ 23.48

    When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...

  • The Wal-Mart Effectby Charles Fishman

    Penguin Books Ltd 2007; Not Available

    Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the ?Wal-Mart effect? shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart?s influence is so great it can determine everything from working practices to market forces themselves, Fishman asks:... more...

  • Sold to the Man With the Tin Legby Philip Serrell

    Hodder & Stoughton 2011; Not Available

    When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...