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  • F-Commerce Handbookby Paul Marsden; Paul Chaney

    McGraw-Hill Education 2012; US$ 10.00

    The 10 Secrets to Selling on the World?s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today , The f-Commerce Handbook delivers practical guidance,... more...

  • Get Up to Speed with Online Marketingby Jon Reed

    Pearson Education 2012; US$ 24.99

    This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine... more...

  • Shopportunity!by Kate Newlin

    HarperCollins 2009; US$ 18.99

    Today's shopping culture is turning the shopper into a zombie?and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available,... more...

  • Markets of Paris, 2nd Editionby Dixon Long; Marjorie R. Williams

    New York Review Books 2013; US$ 18.95

    The food scene in Paris has changed dramatically since 2006, when Markets of Paris was first published. Yes, the same markets are held in the same locales as always?literally, for centuries?but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("... more...

  • The Impact of the IIRSA Road Infrastructure Programme on Amazoniaby Pitou van Dijck

    Taylor and Francis 2013; US$ 130.00

    The first book on The Initiative for Regional Infrastructure Integration in South America (IIRSA) and its potential implications for South America more...

  • Webs of Influenceby Nathalie Nahai

    Pearson Education Limited 2012; US$ 18.82

    As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web... more...

  • Shopped: The Shocking Power of British Supermarketsby Joanna Blythman

    HarperCollins Publishers 2012; Not Available

    An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. more...

  • Charismatic Capitalismby Nicole Woolsey Biggart

    University of Chicago Press 2014; US$ 22.50

    Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5... more...

  • Marketing in the Momentby Michael Tasner

    Pearson Education 2010; US$ 24.99

    Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype... more...

  • But Wait ... There's More!by Remy Stern

    HarperCollins 2009; US$ 3.99

    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...