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Most popular at the top

  • Marketing in the Momentby Michael Tasner

    Pearson Education 2010; US$ 24.99

    Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype... more...

  • Sales Promotionby Roddy Mullin

    Kogan Page 2010; US$ 49.95

    Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase... more...

  • Electronic Marketsby Professor Craig Standing

    Palgrave Macmillan 2009; US$ 115.00

    This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. more...

  • Shopping 3.0by Cor Molenaar

    Ashgate Publishing Ltd 2010; US$ 49.95

    Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be done.Drawing on extensive research, Cor Molenaar, one of Europe's... more...

  • Branded!by Bernie Brennan; Lori Schafer

    Wiley 2010; US$ 29.95

    Written through the eyes of retail and technology executives,Branded! explores retailers who are successfully implementingsocial media and mobility strategies. Market-leading retailers are engaging technology-savvy customersthough social media and mobility. Branded! reveals how thesedigital communication channels are an extension of a retailer'sculture... more...

  • eBay.co.uk For Dummiesby Jane Hoskyn; Steve Hill; Marsha Collier

    Wiley 2011; US$ 19.99

    A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2 nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully and safely this book explains every aspect of using the site in simple steps – it’s the easiest way to get started and make some serious... more...

  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.95

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...

  • Design and Launch an Online Boutique in a Weekby Melissa Campanelli

    Entrepreneur Press 2008; US$ 17.95

    Wouldn?t you love to own your own trendy boutique—a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away! Whether your taste is classy and elegant or hip and unique, there?s a spot for you in today?s largest retail center—the internet.... more...

  • Wal-Martby Nelson Lichtenstein

    New Press, The 2011; US$ 21.95

    Edited by one of the nation?s preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart?s business operations, its social effects, and its role in the U.S. and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately... more...

  • Sold to the Man With the Tin Legby Philip Serrell

    Hodder & Stoughton 2011; US$ 19.06

    When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...