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Retailing

Most popular at the top

  • Retail Marketing and Brandingby Jesko Perrey; Dennis Spillecke

    Wiley 2011; US$ 55.00

    Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...

  • Design and Launch an Online Boutique in a Weekby Melissa Campanelli

    Entrepreneur Press 2008; US$ 17.95

    Wouldn?t you love to own your own trendy boutique?a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away! Whether your taste is classy and elegant or hip and unique, there?s a spot for you in today?s largest retail center?the internet.... more...

  • Guerrilla Marketing on the Internetby Jay Levinson; Mitch Meyerson; Mary Eule Scarborough

    Entrepreneur Press 2008; US$ 21.95

    The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...

  • Wal-Martby Nelson Lichtenstein

    New Press, The 2011; US$ 21.95

    Edited by one of the nation?s preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart?s business operations, its social effects, and its role in the U.S. and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately... more...

  • Sold to the Man With the Tin Legby Philip Serrell

    Hodder & Stoughton 2011; US$ 23.48

    When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...

  • The Wal-Mart Effectby Charles Fishman

    Penguin Books Ltd 2007; Not Available

    Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the ?Wal-Mart effect? shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart?s influence is so great it can determine everything from working practices to market forces themselves, Fishman asks:... more...

  • Sold to the Man With the Tin Legby Philip Serrell

    Hodder & Stoughton 2011; Not Available

    When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...

  • The Art of Retail Buyingby Marie-Louise Jacobsen

    Wiley 2011; US$ 80.00

    Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend... more...

  • Get Up to Speed with Online Marketingby Jon Reed

    Pearson Education 2012; US$ 24.99

    This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine... more...

  • Shopportunity!by Kate Newlin

    HarperCollins 2009; Not Available

    Today's shopping culture is turning the shopper into a zombie?and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available,... more...