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- Scarecrow Press 2007; US$ 43.99
The Historical Dictionary of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a list of acronyms and abbreviations, a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics,... more...
- Potter/TenSpeed/Harmony 2012; US$ 10.95
After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3, 500 stores, Wal-Mart is now the world'¬?s largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World)... more...
- Taylor and Francis 2013; US$ 54.95
This book analyses the potential socio-economic and environmental impacts of the Initiative for Regional Infrastructure Integration in South America (IIRSA), a continent-wide programme. IIRSA aims at facilitating intra-regional trade and at improving trade and transport links with world markets. This is the first book on IIRSA and its potential... more...
- Pearson Education 2009; US$ 36.99
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest... more...
- McGraw-Hill Education 2013; US$ 115.90
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The... more...
- Kohlhammer Verlag 2012; US$ 23.85
Marketing gibt Hinweise, wie eine Handelsunternehmung gegenüber den Nachfragern auftreten sollte, was ein Verständnis von Marketing voraussetzt. Auf dieser Grundlage müssen die verschiedenen absatzpolitischen Instrumente (Marketing-Instrumente) analysiert bzw. optimiert werden. Biographische Informationen Prof. Dr. Lothar Müller-Hagedorn lehrte... more...
- Pearson Education 2010; US$ 24.99
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype... more...
- St. Martin's Press 2013; US$ 17.99
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ? driven by personalization, intelligent search, and user behavior.... more...
- New York Review Books 2013; US$ 18.95
The food scene in Paris has changed dramatically since 2006, when Markets of Paris was first published. Yes, the same markets are held in the same locales as always?literally, for centuries?but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("... more...
- St. Martin's Press 2013; US$ 8.99
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the... more...