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- Wiley 2010; US$ 22.00 US$ 19.50
*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's... more...
- Wiley 2010; US$ 29.95 US$ 26.50
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...
- Henry Holt and Co. 2009; US$ 6.79
The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods... more...
- Wiley 2011; US$ 24.99 US$ 22.74
A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2 nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully and safely this book explains every aspect of using the site in simple steps – it’s the easiest way to get started and make some serious... more...
- Wiley 2011; US$ 55.00 US$ 47.67
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...
- Entrepreneur Press 2008; US$ 17.99
Wouldn?t you love to own your own trendy boutiquea hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away! Whether your taste is classy and elegant or hip and unique, there?s a spot for you in today?s largest retail centerthe internet.... more...
- Entrepreneur Press 2008; US$ 21.99
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the... more...
- The New Press 2011; US$ 21.99
Edited by one of the nation?s preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart?s business operations, its social effects, and its role in the U.S. and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately... more...
- The Crown Publishing Group 2012; US$ 25.00
From one of the world?s most admired business leaders, here is a remarkable book that will forever change the way you think about management. The meteoric rise of UK supermarket chain Tesco from humble beginnings to its current status as one of the largest retailers in the world can be largely credited to one man?its recently departed CEO, Terry Leahy.... more...
- Hodder & Stoughton 2011; US$ 12.99
When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his... more...