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Retailing

Most popular at the top

  • Mobile Influenceby Chuck Martin

    St. Martin's Press 2013; US$ 8.99

    The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the... more...

  • Modeling Online Auctionsby Wolfgang Jank; Galit Shmueli

    Wiley 2010; US$ 132.00

    Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions.... more...

  • The Mom's Guide to Earning and Saving Thousands on the Internetby Barb Webb; Maureen Heck

    McGraw-Hill Education 2006; US$ 14.95

    With the authors' proven techniques, busy readers can save an average of $500 a month Highlights hidden opportunities not found by casual browsing and warns against potential scams Ideal for the 5.2 million stay-at-home mothers with children under the age of 15 and the 47 million mothers in the workforce who need extra cash fast more...

  • The Official Alibaba.com Success Guideby Brad Schepp; Debra Schepp

    Wiley 2009; US$ 24.95

    The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number... more...

  • Rebuilding Empiresby Thomas Lee

    St. Martin's Press 2014; US$ 28.99

    Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...

  • Retail Businessby Entrepreneur magazine

    Entrepreneur Press 2012; US$ 49.00

    Newly updated & revised! Wal-Mart. Lowe's. Whole Foods Market. The Gap. All these mega-chains started with one neighborhood location and grew to be retail giants. And there is always room for more. If you have a knack for spotting trends, a retail store could be your ticket to the top--and our guide is the place to start. We give you the inside... more...

  • Retail Marketing Strategyby Constant Berkhout

    Kogan Page 2015; US$ 39.95

    The essential handbook to the core topics of shopper marketing enlightened by current research and driven by practical experience. more...

  • Retail Marketing and Brandingby Jesko Perrey; Dennis Spillecke

    Wiley 2011; US$ 55.00

    Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...

  • The Retail Revolutionby Nelson Lichtenstein

    Henry Holt and Co. 2009; US$ 20.99

    The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods... more...

  • Retailingby Romilly Jones

    Martin Books 2007; US$ 24.95

    In today's complex and ever-changing marketplace, retailing is both an art and a science. To succeed and thrive, retailers must develop and maintain a clear-cut management focus. To build a winning retail strategy' potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps... more...