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Retailing

Most popular at the top

  • This is Social Mediaby Guy Clapperton

    Wiley 2010; US$ 19.95

    *UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for... more...

  • eBay.co.uk For Dummiesby Jane Hoskyn; Steve Hill; Marsha Collier

    Wiley 2011; US$ 19.99

    A fully updated edition of a UK bestseller, eBay.co.uk For Dummies, 2 nd Edition is the most current and comprehensive guide available. Packed with expert advice on buying and selling successfully and safely this book explains every aspect of using the site in simple steps – it’s the easiest way to get started and make some serious... more...

  • The Art of Retail Buyingby Marie-Louise Jacobsen

    Wiley 2011; US$ 80.00

    Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend... more...

  • The Wal-Mart Effectby Charles Fishman

    Penguin Books Ltd 2007; Not Available

    Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the ?Wal-Mart effect? shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart?s influence is so great it can determine everything from working practices to market forces themselves, Fishman asks:... more...

  • Bread: The Story of Greggsby Ian Gregg

    Transworld 2013; US$ 11.53

    When Ian Gregg was just a boy he joined his father at work selling pies from his van to miners' wives around Newcastle. Now retired, he can look back on a business that began as a husband-and-wife team in the 1930s, and survived a world war and two major recessions to become our favourite bakery, beloved by everyone from children to office workers... more...

  • Google Analytics 2.0by Jerri L. Ledford; Mary E. Tyler

    Wiley 2009; US$ 29.99

    Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards... more...

  • The E-Codeby Joe Vitale; Jo Han Mok

    Wiley 2010; US$ 19.95

    Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have... more...

  • The Official Alibaba.com Success Guideby Brad Schepp; Debra Schepp

    Wiley 2009; US$ 24.95

    The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of... more...

  • Branded!by Bernie Brennan; Lori Schafer

    Wiley 2010; US$ 29.95

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...

  • Leadership Lessons from the Most Admired Companiesby Joseph Michelli

    McGraw-Hill Education 2013; US$ 122.00

    WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. ... more...