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Most popular at the top
- St. Martin's Press 2013; US$ 28.99
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at... more...
- Wiley 2013; US$ 25.00
Celebrating Shoe Lovers everywhere! No matter how bad your day is going, none of it seems to matter if you’re wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about loving shoes, but it also reveals the business principles of leading shoe retailer, DSW. It explains how DSW strives everyday to... more...
- Transworld 2013; US$ 10.92
When Ian Gregg was just a boy he joined his father at work selling pies from his van to miners? wives around Newcastle. Now retired, he can look back on a business that began as a husband-and-wife team in the 1930s, and survived a world war and two major recessions to become our favourite bakery, beloved by everyone from children to office workers... more...
- Random House 2014; US$ 23.20
Based on the BBC television series, Shopgirls is the true story of the incredible women behind the counters of Britain?s most famous ? and not so famous ? stores. From the Victorian age through to the present day, an unsung army of shopgirls have been at the heart of Britain?s retail revolution. Shopgirls reveals their enterprising... more...
- Kohlhammer Verlag 2014; US$ 37.35
Mit einem Umsatzvolumen von über 1.800 Mrd. Euro ist der Handel als Branche eine der wichtigsten Stützen der deutschen Volkswirtschaft. In den vergangenen Jahren zeichnen sich signifikante strukturelle Veränderungen in der Handelslandschaft ab, insbesondere geprägt durch die Verbreitung neuer Technologien. In diesem dynamischen Umfeld ist der institutionelle... more...
- HarperCollins Publishers 2012; Not Available
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. more...
- Henry Holt and Co. 2009; US$ 20.99
The definitive account of how a small Ozarks company upended the world of business and what that change means Wal-Mart, the world?s largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton?s firm became a byword for cheap goods... more...
- Pearson Education Limited 2012; US$ 19.62
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web... more...
- Wiley 2011; US$ 55.00
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are... more...
- McGraw-Hill Education 2012; US$ 10.00
The 10 Secrets to Selling on the World?s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today , The f-Commerce Handbook delivers practical guidance,... more...