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  • Web Marketing All-in-One For Dummiesby Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 31.84

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • F-Commerce Handbookby Paul Marsden; Paul Chaney

    McGraw-Hill Education 2012; US$ 11.00

    The 10 Secrets to Selling on the World?s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today , The f-Commerce Handbook delivers practical guidance, proven... more...

  • The A to Z of the Fashion Industryby Francesca Sterlacci; Joanne Arbuckle

    Scarecrow Press 2009; US$ 39.99

    The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. more...

  • Marketplace 3.0by Hiroshi Mikitani

    St. Martin's Press 2013; US$ 11.90

    The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change ? driven by personalization, intelligent search, and user behavior.... more...

  • Going Socialby Jeremy Goldman

    AMACOM 2012; US$ 6.95

    Powerful lessons from the frontlines of social media marketing. more...

  • Bread: The Story of Greggsby Ian Gregg

    Transworld 2013; US$ 11.27

    When Ian Gregg was just a boy he joined his father at work selling pies from his van to miners? wives around Newcastle. Now retired, he can look back on a business that began as a husband-and-wife team in the 1930s, and survived a world war and two major recessions to become our favourite bakery, beloved by everyone from children to office workers... more...

  • Markets of Paris, 2nd Editionby Dixon Long; Marjorie R. Williams

    New York Review Books 2013; US$ 19.95

    The food scene in Paris has changed dramatically since 2006, when Markets of Paris  was first published. Yes, the same markets are held in the same locales as always?literally, for centuries?but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("... more...

  • How Walmart Is Destroying America (And the World)by Bill Quinn

    Potter/TenSpeed/Harmony 2012; US$ 10.95

    After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World)... more...

  • The Impact of the IIRSA Road Infrastructure Programme on Amazoniaby Pitou van Dijck

    Taylor and Francis 2013; US$ 54.95

    This book analyses the potential socio-economic and environmental impacts of the Initiative for Regional Infrastructure Integration in South America (IIRSA), a continent-wide programme. IIRSA aims at facilitating intra-regional trade and at improving trade and transport links with world markets. This is the first book on IIRSA and its potential... more...

  • Mobile Influenceby Chuck Martin

    St. Martin's Press 2013; US$ 6.79

    The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the... more...