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- McGraw-Hill Education 2012; US$ 10.00
Dr. Paul Marsden is a social psychologist and digital ethnographer working with the advertising group WPP on the impact of digital technology on our lives. Paul Chaney provides Internet marketing and social media consulting services to small- and medium-sized businesses, agencies, and nonprofit organizations. more...
- Pearson Education 2012; US$ 24.99
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine... more...
- HarperCollins 2009; Not Available
Today's shopping culture is turning the shopper into a zombie?and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available,... more...
- Entrepreneur Press 2012; US$ 49.00
Newly updated & revised! Wal-Mart. Lowe's. Whole Foods Market. The Gap. All these mega-chains started with one neighborhood location and grew to be retail giants. And there is always room for more. If you have a knack for spotting trends, a retail store could be your ticket to the top--and our guide is the place to start. We give you the inside... more...
- St. Martin's Press 2013; US$ 17.99
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy. If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change -- driven by personalization, intelligent search, and user... more...
- Transworld 2013; US$ 12.78
When Ian Gregg was just a boy he joined his father at work selling pies from his van to miners? wives around Newcastle. Now retired, he can look back on a business that began as a husband-and-wife team in the 1930s, and survived a world war and two major recessions to become our favourite bakery, beloved by everyone from children to office workers... more...
- New York Review Books 2013; US$ 18.95
The food scene in Paris has changed dramatically since 2006, when Markets of Paris was first published. Yes, the same markets are held in the same locales as always?literally, for centuries?but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("... more...
- Potter/TenSpeed/Harmony 2012; US$ 10.95
After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3, 500 stores, Wal-Mart is now the world'¬?s largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World)... more...
- Taylor and Francis 2013; US$ 130.00
This book analyses the potential socio-economic and environmental impacts of the Initiative for Regional Infrastructure Integration in South America (IIRSA), a continent-wide programme. IIRSA aims at facilitating intra-regional trade and at improving trade and transport links with world markets. This is the first book on IIRSA and its potential... more...
- Pearson Education Limited 2012; US$ 18.94
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web... more...