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- Wiley 2012; US$ 52.00
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly... more...
- Taylor and Francis 2013; US$ 68.95
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing. more...
- Taylor and Francis 2013; US$ 73.95
The history of retail business development is an under-researched area. This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950, addressing the need for further research and providing examples of current research activity. It considers the early emergence of retail... more...
- Panoma Press 2012; US$ 6.99
Catching the Chameleon is the story of how, every day, retailers fail to grasp opportunities for sales, because they misunderstand customers' constantly changing chameleon-like needs. A straightforward and personal insight into real behaviour, Catching the Chameleon explains what the world is like according to customers. more...
- Palgrave Macmillan 2010; US$ 120.00
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. more...
- O'Reilly Media 2014; US$ 21.99
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research?before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques,... more...
- Oxford University Press, UK 2004; US$ 72.99
This book provides a critical understanding of some basic aspects of knowledge-intensive work and organizations. The author adopts a social constructivist approach and explores the management and analytical challenges of knowledge-intensive firms. It will be key reading for academics, researchers, and advanced students in organization studies, knowledge... more...
- Wiley 2010; US$ 46.00
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and... more...
- ABC-CLIO 1996; US$ 132.00
A hands-on discussion of all aspects of computer assisted ordering and its applications throughout the retailing industry. more...
- Wiley 2006; US$ 82.95
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! M obile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how... more...