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- Wiley 2012; US$ 52.00
New Strategies and Cutting-Edge Practices in Category Management When category management first appeared, it turned marketing basics into an organized eight-step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years, many marketers?obsessed with the bottom line?have forgotten that the... more...
- Taylor and Francis 2013; US$ 68.95
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing. more...
- Taylor and Francis 2013; US$ 73.95
The history of retail business development is an under-researched area. This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950, addressing the need for further research and providing examples of current research activity. It considers the early emergence of retail... more...
- Palgrave Macmillan 2010; US$ 120.00
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. more...
- O'Reilly Media 2014; US$ 21.99
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research?before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques,... more...
- Oxford University Press, UK 2004; US$ 64.99
This book provides a critical understanding of some basic aspects of knowledge-intensive work and organizations. The author adopts a social constructivist approach and explores the management and analytical challenges of knowledge-intensive firms. It will be key reading for academics, researchers, and advanced students in organization studies, knowledge... more...
- Wiley 2010; US$ 46.00
The business of retail is getting tougher every year. Consumers have more choice than ever and are far more selective about where they shop. With more retailers and more stores chasing an aging and discerning customer, its no wonder that big names in retail have recently gone bust. From Merry-Go-Round and eToys to Service Merchandise and Woolworth,... more...
- University Press of Mississippi 2013; US$ 100.00
Builders of a New South describes how, between 1865 and 1914, ten Natchez mercantile families emerged as leading purveyors in the wholesale plantation supply and cotton handling business, and soon became a dominant force in the social and economic Reconstruction of the Natchez District. They were able to take advantage of postwar conditions in... more...
- Wiley 2006; US$ 82.95
"The time for this book is now. Innovations such as mobile music and mobile TV are driving our industry, but success ultimately comes down to customers. This book is unique in its in-depth study of customers and their need for mobile services." Santie Botha, Group Marketing Director, MTN Group "Turning mobile services into revenue requires a... more...