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- Kogan Page 2015; US$ 39.95
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such... more...
- De Gruyter Oldenbourg 2015; US$ 84.00
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company?s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel... more...
- University of Chicago Press 2014; US$ 22.50
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5... more...
- St. Martin's Press 2014; US$ 14.99
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry leaders and experts, including Best Buy CEO Hubert... more...
- Entrepreneur Press 2014; US$ 19.95
Like making deals and money but don?t care for the daily grind? Then consider becoming a middleman?the wholesaler?who buys goods from the manufacturer and sells them to retailers for a profit. With millions of products on the market already and new ones coming every day, the wholesale economy has plenty of room for growth. This easy-to-read guide... more...
- Atlantic Publishing Group Inc 2014; US$ 19.98
The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. more...
- Taylor and Francis 2014; US$ 152.00
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly... more...
- Palgrave Macmillan 2014; US$ 24.00
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers. more...
- Kogan Page 2014; US$ 34.95
The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital... more...
- Smithsonian 2014; US$ 26.95
Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...