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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers BuyMcGraw-Hill Education 2004; US$ 20.00 US$ 16.40
How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer , Stinnett explains why the key to landing corporate customers is to learn to think about the things executives... more...
- Wiley 2010; US$ 27.95 US$ 19.57
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed... more...
- David Gómez 2016; US$ 11.99
¿Qué contesta cuando le dicen que está muy caro?, ¿Explica orgullosamente sus diferenciales o accede a los descuentos que demanda el cliente? Muchas compañías subestiman el valor que generan o lo comunican probremente, por lo que terminan compitiendo por precio. Bueno, Bonito y Carito le enseñará cómo diseñar y comunicar su diferencial para lograr... more...
- Cyan Books 2006; US$ 5.00
?Cold calling? ? making contact with strangers ? is the biggest fear confronting businesspeople, especially those who work in sales and marketing. ?Put me in front of a customer and I can persuade them to buy anything ? just don?t ask me to cold call!!? more...
- F+W Media 2003; US$ 12.95 US$ 10.62
If you?ve got ten minutes a day, you can make a telesales breakthrough! By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman?s Telesales, Second Edition has the power to transform your career and help you post noticeable increases in your numbers in just ten working days and transform your career after... more...
- McGraw-Hill Education 2011; US$ 23.00 US$ 18.86
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book ?Fast, fun and immensely practical.? ?JOE SULLIVAN, Founder, Flextronics ?Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.? ?JOSH WHITFORD, Founder, Echelon Media ?What do supermodels and venture capitalists... more...
- Wiley 2011; US$ 27.95 US$ 22.36
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...
- Wiley 2015; US$ 22.99 US$ 18.39
Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling,... more...
- Free Press 2012; US$ 16.00
The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money?and lots of it?online. If you think you?ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have... more...