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- Wiley 2007; US$ 24.00
"Referrals must be an integral part of your sales approach, from first contact through post-sale. (McCord's) . . . system addresses the issues that keep most sales people from generating large numbers of quality referrals."--SellingPower Sales Management Newsletter more...
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers BuyMcGraw-Hill Education 2004; US$ 16.95
"Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think." --Bill Zeitler, senior vice president and group executive, Systems and Technology Group, IBM Corporation... more...
- McGraw-Hill Education 2003; US$ 29.95
Keith Eades is the founder, president, and CEO of Sales Performance International, one of today's foremost sales performance organizations. Eades and his associates have trained more than 500,000 sales and sales management professionals--from client companies including Microsoft, IBM, AT&T, Bank of America, and more--on the principles and practices... more...
- Wiley 2011; US$ 22.95
Filled with case studies and anecdotes, How to Talk toCustomers demystifies the most critical aspect of customerservice: conversations employees have every day with customers. Inthis must-have resource, Diane Berenbaum and Tom Larkin outline aproven system based on their MAGIC customer service trainingprogram. MAGIC, which stands for M ake ... more...
- HarperCollins 2009; US$ 15.99
"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not... more...
- Penguin Publishing Group 2007; US$ 17.00
Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big... more...
- HRD Press 2006; US$ 99.95
25 Sales Strategies and Activities. By Peter Garber. Is your sales team stuck in a rut? Would you like to get them fired up about bringing in new customers and selling more?. 25 Sales Strategies and Activities is a unique training and development tool designed to teach sales professionals how and when to use a variety of proven sales strategies. The... more...
- Penguin Publishing Group 2008; US$ 13.00
Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success. more...
- Grand Central Publishing 2008; US$ 12.99
Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly"... more...
- Grand Central Publishing 2008; US$ 9.99
BOOST YOUR SALES BY 25 TO 35 PERCENT! Let one of America's most respected sales educators teach you how to close virtually every sale. With his most valuable professional secrets gathered from all over the world, James W. Pickens gives you all the tools you need to win over your prospects and send your sales figures soaring. Discover: More... more...