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- Wiley 2015; US$ 26.99 US$ 21.59
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential... more...
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect SalesMcGraw-Hill Education 2015; US$ 32.00
Customers are changing the way they buy. Why aren?t you changing the way you sell? Today?s customers have more buying options than ever before. They don?t care if it?s direct or indirect. They don?t mind if it?s not your preferred sales model. And they don?t like it when you try to tell them how to buy from you. If you want your customers to keep... more...
- Dearborn Trade Publishing 2002; US$ 18.95
Selling value is taking on a whole new meaning for sales professionals. Here's a proven process pros can use to address their customer's pressing business issues, position themselves as strategic partners, and recommend solutions that improve the way their customers do business. more...
- Dearborn Trade Publishing 2002; US$ 25.00
How do salespeople transform themselves into savvy professionals who can be counted on to continue to win business even under these tough, seemingly insurmountable conditions? Author and sales consultant Dave Stein has helped thousands of CEOs, VPs, sales managers, marketing directors, and sales teams navigate the most complex opportunities with precision... more...
- Dearborn Trade Publishing 2004; US$ 19.95
George Ludwig believes salespeople deserve better. He's spent the past 20 years observing and researching the most effective sales strategies in the world-from the phenomenal success of celebrities like Zig Ziglar and Dale Carnegie, to ordinary men and women who produce extraordinary sales results. more...
- Artech House 2008; US$ 85.00
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle... more...
- Wiley 2013; US$ 25.00
Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective." --Margaret... more...
- Wiley 2012; US$ 29.99 US$ 23.99
Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One... more...
- McGraw-Hill Education 2013; US$ 22.00
The proven new sales strategy from New York Times bestselling author Linda Richardson Learn how to create better, more effective dialogs with customers in today?s hyper digital world In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. The New Sales Conversation... more...