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Sales & Selling

Most popular at the top

  • Persuasive Advertisingby Professor J. Scott Armstrong

    Palgrave Macmillan 2010; US$ 105.00

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. more...

  • Sales Management. Simplified.by Mike Weinberg

    AMACOM 2015; US$ 19.95

    Because managing sales doesn?t have to be so complicated. more...

  • So What?by Mark Magnacca

    Pearson Education 2009; US$ 14.99

    Supercharge your success by answering the one question everyone cares about , So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world?s leading sales consultants.    It?s tough, but true?the... more...

  • To Sell is Humanby Daniel H Pink

    Canongate Books 2013; US$ 13.29

    We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink... more...

  • Uncensored Sales Strategiesby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 19.95

    Sex Sells? With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted ? and shockingly, it wasn?t sex! Yes, ultimately ?a sure thing? was involved, but if that was really her clients? main objective, they could have gone elsewhere for a lot less. The business... more...

  • Building a Winning Sales Forceby Andris A. ZOLTNERS; Prabhakant SINHA; Sally E. LORIMER

    AMACOM 2009; US$ 34.95

    Powerful answers and methods that will help every sales leader get results. more...

  • Leading with Noble Purposeby Lisa Earle McLeod

    Wiley 2016; US$ 24.00

    Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense... more...

  • Professionelles Vertriebsmanagementby Gü Hofbauer; nter; Claudia Hellwig

    Wiley 2016; US$ 52.50

    Der Vertrieb ist die Schnittstelle zwischen Anbieter und Kunden. Auf jeder dieser beiden Seiten kann man nur dann erfolgreich arbeiten, wenn das grundlegende Verständnis für die Sicht des jeweils anderen vorhanden ist. ?Professionelles Vertriebsmanagement? ist das einzige Buch, das den Vertriebsprozess konsequent aus Anbieter- und Kundensicht... more...

  • Topverkäufer schenken reinen Wein einby Betina Fischer

    Wiley 2016; US$ 17.50

    Genau wie bei Weinen sind Verkaufsgespräche nur dann gut und erfolgreich, wenn man mit ihnen richtig umzugehen weiß. Verkäufer "kultivieren" nur eine gute Kundenbeziehung, wenn sie ihrem Kunden keinen billigen Fusel einschenken, sondern reinen Wein. Ehrlich, wahrhaftig und aufrichtig sollten Verkäufer sein, damit sich ihre Kunden... more...

  • Sales Mindby Helen Kensett

    Profile Books 2016; US$ 13.31

    We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation. Drawing on the wisdom of psychology,... more...