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Sales & Selling

Most popular at the top

  • Summary: Bottom-Up Marketing - Al Ries and Jack Troutby BusinessNews Publishing

    Primento Digital 2013; US$ 5.99

    Complete summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building A Tactic Into A Powerful Strategy". This summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and... more...

  • Summary : The Referral Engine - John Jantschby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself". This summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author... more...

  • Summary : Repositioning - Jack Trout with Steve Rivkinby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis". This summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers ? the process of creating mental... more...

  • Summary : The Ultimate Marketing Plan - Dan Kennedyby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The Right Prospects". This summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the... more...

  • Summary : Inbound Marketing - Brian Halligan and Dharmesh Shahby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording... more...

  • Leading with Noble Purposeby Lisa Earle McLeod

    Wiley 2016; US$ 24.00

    Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense... more...

  • Professionelles Vertriebsmanagementby Gü Hofbauer; nter; Claudia Hellwig

    Wiley 2016; US$ 52.50

    Der Vertrieb ist die Schnittstelle zwischen Anbieter und Kunden. Auf jeder dieser beiden Seiten kann man nur dann erfolgreich arbeiten, wenn das grundlegende Verständnis für die Sicht des jeweils anderen vorhanden ist. ?Professionelles Vertriebsmanagement? ist das einzige Buch, das den Vertriebsprozess konsequent aus Anbieter- und Kundensicht... more...

  • Topverkäufer schenken reinen Wein einby Betina Fischer

    Wiley 2016; US$ 17.50

    Genau wie bei Weinen sind Verkaufsgespräche nur dann gut und erfolgreich, wenn man mit ihnen richtig umzugehen weiß. Verkäufer "kultivieren" nur eine gute Kundenbeziehung, wenn sie ihrem Kunden keinen billigen Fusel einschenken, sondern reinen Wein. Ehrlich, wahrhaftig und aufrichtig sollten Verkäufer sein, damit sich ihre Kunden... more...

  • Sales Mindby Helen Kensett

    Profile Books 2016; US$ 13.31

    We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation. Drawing on the wisdom of psychology,... more...

  • From Impossible To Inevitableby Aaron Ross; Jason Lemkin

    Wiley 2016; US$ 30.00

    Impossible Goals , Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s... more...