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Sales & Selling

Most popular at the top

  • Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Salesby Linda Richardson

    McGraw-Hill Education 1997; US$ 26.00

    In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling,... more...

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resourcesby Neil Rackham

    McGraw-Hill Education 1996; US$ 32.00

    Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on... more...

  • Improving Sales and Marketing Collaborationby Avinash Malshe; Wim Biemans

    Business Expert Press 2014; US$ 29.95

    Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel... more...

  • Sales Management For Dummiesby Butch Bellah

    Wiley 2015; US$ 26.99 US$ 23.99

    Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it. With this fun and accessible guide, you'll... more...

  • Critical Sellingby Nick Kane; Justin Zappulla

    Wiley 2015; US$ 28.00 US$ 24.50

    Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling ®.... more...

  • Influencer Marketing For Dummiesby Kristy Sammis; Cat Lincoln; Stefania Pomponi; Jenny Ng; Edita Gassmann Rodriguez; Judy Zhou

    Wiley 2015; US$ 26.99 US$ 23.99

    The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential... more...

  • Key Account Managementby Joel Le Bon; Carl Herman

    Business Expert Press 2015; US$ 19.95

    Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly,... more...

  • Managing Business Relationshipsby David Ford; Lars-Erik Gadde; Hakan Hakansson; Ivan Snehota

    Wiley 2014; US$ 54.50 US$ 47.23

    No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood... more...

  • International Marketingby Masaaki (Mike) Kotabe; Kristiaan Helsen

    Wiley Textbooks 2014; US$ 62.50 US$ 54.17

    Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach  Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an... more...

  • Leading with Noble Purposeby Lisa Earle McLeod

    Wiley 2016; US$ 24.00 US$ 20.99

    Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense... more...