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Most popular at the top
- HarperCollins 2009; US$ 13.99
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...
- Free Press 1999; US$ 17.00
Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...
- Taylor and Francis 2003; US$ 88.95
As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...
- Grand Central Publishing 2003; US$ 12.99
For four decades, The Gallup Organization has been gathering information and offering data-driven advice-conducting millions of interviews, compiling thousands of statistics, and building a wealth of facts about what really makes people successful (and happy) in their fields. Now Gallup uses its expertise to offer a unique, interactive StrengthsFinder.com... more...
- Crown Publishing Group 2004; US$ 15.00
Inc. magazine Entrepreneur of the Year and International Automotive Hall of Fame member Marion Luna Brem reveals the strategies she learned that have made her successful in sales?and in life. As Brem makes clear, we?re all salesmen in one way or another. Whenever we try to make a good first impression or persuade someone else of our point of... more...
- Dearborn Trade Publishing 2002; US$ 22.00
The story of the world's #1 preschooler show clues you in on its secrets for success. Go "backstage" and learn how a children's animated television show became a multi million dollar enterprise. Blue's Clues for Success: The 8 Secrets Behind a Phenomenal Business reveals proven strategies you can apply to achieve success in your own company, team,... more...
- Dearborn Trade Publishing 2002; US$ 25.00
Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...
- Dearborn Trade Publishing 2002; US$ 25.00
"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...
- Dearborn Trade Publishing 2004; US$ 27.00
While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...
- Dearborn Trade Publishing 2002; US$ 15.95
Today's economy makes for a tough selling environment. That shouldn't scare salespeople into holding hands with indecisive prospects, coaxing them along just because they haven't said "no". In fact, says Stephan Schiffman, a respected sales prospecting expert, they should be doing just the opposite. more...