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- Wiley 2010; US$ 19.95
Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not, is about “giving.” Mr. Shmooze gives for a living. He starts by listening... more...
- Wiley 2011; US$ 21.95
Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship... more...
- Wiley 2010; US$ 24.95
Praise for stop acting like a seller and Start Thinking Like a Buyer " Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare... more...
- Wiley 2010; US$ 24.95
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to... more...
- Business Expert Press 2010; US$ 19.95
As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing a changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these... more...
- Mill City Press 2010; US$ 8.95
CLOSE THAT SALE is a no-nonsense approach to understanding the art of sales. This nuts-and-bolts publication is "not loaded with long stories" of sales conquests and failures. Instead, it a a straight-forward step-by-step guide to mastering the art of CLOSING A SALE. more...
- Monsoon Books Pte. Ltd. 2011; US$ 9.99
Increase F&B Sales is not a cookbook ? it?s a book for managers and owners of F&B outlets. Escalating costs cut into profits. This leads some F&B operators to raise prices, reduce portions, drop quality or resort to a combination of all three. A more effective and sustainable strategy to drive bottom line is to exploit the sometimes overlooked potential... more...
- McGraw-Hill Education 2009; US$ 32.00
Turn prospects into buyers with a powerful emarketing strategy! ?Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.? David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World... more...
- Penguin Group US 2008; US$ 29.95
The essential tool kit to achieve breakthrough sales performance improvements. Numbers don?t lie: 40 percent of all salespeople miss their targets each year. How can sales managers ensure their teams are doing everything possible? The key lies in benchmarking, which is not new for finance or manufacturing but rarely gets applied to sales. Making... more...
- Woodslane Press 2011; US$ 16.99
Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be... more...