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Sales & Selling

  • Research on International Service Marketingby

    Emerald Group Publishing Limited 2005; US$ 118.99

    A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents. more...

  • International Marketing Researchby

    Emerald Group Publishing Limited 2006; US$ 123.99

    Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. more...

  • Focused Issue on The Marketing Process in Organizational Competenceby

    Emerald Group Publishing Limited 2005; US$ 118.99

    Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. more...

  • HOW TO BECOME A SUCCESSSFUL MANAGERby GERARD ASSEY

    V&S Publishers 2015; US$ 8.00

    The book details the basics of Frontline Sales Management and broadly covers all aspects of managerial skills presented by a veteran with over two decades experience in sales and sales management with topics ranging from: *Managing oneself in terms of time and priorities to setting goals *Interviewing sales personnel, importance of training *Conducting... more...

  • Product Information Managementby Jorij Abraham

    Springer International Publishing 2014; US$ 70.59

    This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook. more...

  • Mr. Shmoozeby Richard Abraham

    Wiley 2010; US$ 19.95 US$ 17.50

    Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not, is about “giving.” Mr. Shmooze gives for a living. He starts... more...

  • Strategische Vertriebssteuerungby Harald Ackerschott

    Gabler Verlag 2013; US$ 36.57

    Kein Unternehmens bereich ist so direkt emem ständig wachsenden Erfolgsdruck ausgesetzt wie der Vertrieb. Hier entscheiden Erfolg und Mißerfolg nicht nur über Schicksale und Karrieren, sondern auch über die Zukunft eines Unternehmens. Viele Vertriebsmitarbeiter haben das Gefiihl, daß der Erfolg ihrem Arbeitseinsatz nicht entspricht. Woran liegt das?... more...

  • Strategische Vertriebssteuerungby Harald Ackerschott

    Gabler Verlag 2013; US$ 42.52

    Wer seine Wettbewerbsposition sichern will, muss Kundenbeziehungen aktiv gestalten und Kaufprozesse grundlegend analysieren. Hierfür bietet dieses Buch praxiserprobte Instrumente und Strategien. more...

  • The Relationship Edgeby Jerry Acuff

    Wiley 2011; US$ 21.95 US$ 19.50

    Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The... more...

  • Stop Acting Like a Seller and Start Thinking Like a Buyerby Jerry Acuff; Wally Wood

    Wiley 2010; US$ 24.95 US$ 21.99

    Praise for stop acting like a seller and Start Thinking Like a Buyer " Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare... more...