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Sales & Selling

  • North Korea: The Politics of Regime Survivalby Young Whan Kihl; Hong Nack Kim

    Taylor and Francis 2014; US$ 49.95

    Featuring contributions by some of the leading experts in Korean studies, this book examines the political content of Kim Jong-Il's regime maintenance, including both the domestic strategy for regime survival and North Korea's foreign relations with South Korea, Russia, China, Japan, and the United States. It considers how and why the Democratic People's... more...

  • Death and Religion in a Changing Worldby Kathleen Garces-Foley

    Taylor and Francis 2014; US$ 44.95

    This comprehensive study of the intersection of death and religion offers a unique look at how religious people approach death in the twenty-first century. Previous scholarship has largely focused on traditional beliefs and paid little attention to how religious traditions evolve in relation to their changing social context. Employing a sociological... more...

  • Building Network Capabilities in Turbulent Competitive Environmentsby Paul Hong; YoungWon Park

    Taylor and Francis 2014; US$ 79.95

    Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investment... more...

  • Improving Sales and Marketing Collaborationby Avinash Malshe; Wim Biemans

    Business Expert Press 2014; US$ 19.95

    Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel... more...

  • Amp Up Your Salesby Andy Paul; S. Anthony Iannarino

    AMACOM 2014; US$ 9.95

    Today?s customers are overwhelmed by options and short on time?only salespeople who prove reliable, respond quickly, and add value to every interaction will get the sale. Amp Up Your Sales shows readers how they can become the kind of trusted professional that consistently wins business. Arming readers with a powerful set of strategies, the book reveals... more...

  • Global Supply Chain Quality Managementby Barbara B. Flynn; Xiande Zhao

    Taylor and Francis 2014; US$ 79.95

    While there is substantial research surrounding manufacturing and design-related product hazards, little has been written about supply chain product hazards and how they impact supply chain quality management. Filling this need, Global Supply Chain Quality Management: Product Recalls and Their Impact draws together key insights and research findings... more...

  • Punktlandung im Vertriebby Ralph Guttenberger

    Wiley 2014; US$ 17.50

    Das Buch zeigt, wie der kundenorientierte Verkauf vor allem technischer und erklärungsbedürftiger Produkte sowie beratungsintensiver Dienstleistungen verläuft. Im Mittelpunkt des Verkaufsratgebers von Ralph Guttenberger steht die Frage, wie der Kunde durch einen sauber aufgebauten Vertriebsprozess zum Abschluss geführt werden kann.... more...

  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • Customer Experience For Dummiesby Roy Barnes; Bob Kelleher

    Wiley 2014; US$ 21.59

    Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies... more...

  • Die 10 Gebote erfolgreichen Verkaufensby Michael Fischer

    C.H. Beck 2014; US$ 17.63

    Die ?10 Gebote des erfolgreichen Verkaufens? lenken den Blick auf die wichtigen Grundlagen, die im operativen Verkaufsgeschäft schnell in Vergessenheit geraten, stellen zugleich aber die Sicht des Kunden in den Mittelpunkt. Dieses Buch liefert Anregungen und Inspiration und verführt zur Umsetzung:1. Warum ?Kann ich Ihnen helfen?? als Ansprache falsch... more...