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Sales & Selling

  • The Oracle Way to Consulting: What it Takes to Become a World-Class Advisorby Kim Miller

    McGraw-Hill Education 2015; US$ 35.00

    Proven Methods for Consultants Seeking to Up Their Game?Based on the Consultant-Training Program Created and Used by Oracle, One of the World?s Most Respected Technology Firms ?In the end all a consultants wants is a very happy customer.  Kim?s insights and observations are just the practical knowledge a consultant needs to keep customers... more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau; Jeffrey Babin

    Pearson Education 2015; US$ 49.99

    Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics,... more...

  • The Sales Coach: Teach Yourselfby Richard White

    Hodder & Stoughton 2015; Not Available

    Most business books just tell you what to do. The Sales Coach guides you every step of the way. Who are you? Anyone who sells on a regular basis and wants to become more effective at selling. Where will this book take you? You will be armed with the techniques you need to close more sales with less effort. How does it work? You'll... more...

  • The Sales Coach: Teach Yourselfby Richard White

    Hodder & Stoughton 2015; Not Available

    Most business books just tell you what to do. The Sales Coach guides you every step of the way. Who are you? Anyone who sells on a regular basis and wants to become more effective at selling. Where will this book take you? You will be armed with the techniques you need to close more sales with less effort. How does it work? You'll... more...

  • The Sales Coach: Teach Yourselfby Richard White

    Hodder & Stoughton 2015; US$ 17.39

    Most business books just tell you what to do. The Sales Coach guides you every step of the way. Who are you? Anyone who sells on a regular basis and wants to become more effective at selling. Where will this book take you? You will be armed with the techniques you need to close more sales with less effort. How does it work? You'll... more...

  • Tapfere Helden in der Akquiseby Stephan Magnus; Hans Vialon

    Wiley 2015; US$ 13.50

    Egal, ob es um Besuchstermine oder Interesse an einem Produkt geht, Anrufe bei potenziellen Kunden sind für die Akquirierung unerlässlich. Doch Akquise wird meist widerwillig betrieben und ist daher wenig erfolgreich. Hier setzen Stephan Magnus und Hans Vialon an. Die zentralen Faktoren einer gelungenen Akquise lauten Vorbereitung und Persönlichkeit.... more...

  • Négocier et défendre ses marges - 5e éd.by Philippe Korda

    Dunod 2015; Not Available

    "Soyons clairs. A ce niveau de prix, nous ne pourrons pas faire affaire. Je vous laisse la possibilité de revoir votre position... si toutefois vous souhiatez poursuivre cette discussion." Que répondez-vous? Que vous ayez à vendre ou à acheter, ce livre, vivant et concret, vous propose des méthodes directement applicables pour: préparer... more...

  • Key Account Managementby Joel Le Bon; Carl Herman

    Business Expert Press 2015; US$ 19.95

    Now more than ever, companies are faced with a critical and challenging truth. Today?s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly,... more...

  • Odyssey --The Business of Consultingby Imelda K. Butler; Shayne Tracy

    CRC Press 2015; US$ 49.95

    This book provides consultants with a career framework to build, grow, and transform their consulting businesses by becoming brilliant at the basics. The Odyssey process challenges current thinking and offers a methodology to help readers rise to the top of the profession by applying leading-edge techniques and methodologies. An ideal companion to... more...

  • Plunkett's Advertising & Branding Industry Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...