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Sales & Selling

  • Sales Growthby McKinsey & Company Inc.; Thomas Baumgartner; Homayoun Hatami; Maria Valdivieso de Uster; Marc Benioff

    Wiley 2016; US$ 29.95

    The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth , experts from McKinsey & Company build... more...

  • Hacking Salesby Max Altschuler

    Wiley 2016; US$ 25.00

    Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while... more...

  • Effective Client Management in Professional Servicesby Jack Berkovi

    Taylor and Francis 2016; US$ 139.95

    How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Modelâ?¢ to enable firms to assess their level of Client orientation and relationship development. It also features The Client... more...

  • Superior Customer Valueby Art Weinstein

    CRC Press 2016; US$ 78.95

    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ? this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers?... more...

  • Managing High-Tech Services Using a CRM Strategyby Donald F. Blumberg

    CRC Press 2016; US$ 115.95

    As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling... more...

  • Marketing for the Nonmarketing Executiveby Norton Paley

    CRC Press 2016; US$ 99.95

    What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly... more...

  • Building Network Capabilities in Turbulent Competitive Environmentsby Young Won Park; Paul Hong

    CRC Press 2016; US$ 87.95

    Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion. Although academic researchers and business leaders in the United States, China, Brazil, India, and Europe seek out the secrets to these businesses?... more...

  • Data Mining Mobile Devicesby Jesus Mena

    CRC Press 2016; US$ 71.95

    With today?s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire. Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertaining... more...

  • A Joosr Guide to... Steal the Show by Michael Portby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Bueno, Bonito y Caritoby David Gómez Gómez

    David Gómez 2016; US$ 11.99

    ¿Qué contesta cuando le dicen que está muy caro?, ¿Explica orgullosamente sus diferenciales o accede a los descuentos que demanda el cliente? Muchas compañías subestiman el valor que generan o lo comunican probremente, por lo que terminan compitiendo por precio. Bueno, Bonito y Carito le enseñará cómo diseñar y comunicar su diferencial para lograr... more...