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Sales & Selling

  • Plunkett's Advertising & Branding Industry Almanac 2017by Jack W. Plunkett

    Plunkett Research Ltd. 2017; US$ 349.99

    Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...

  • The Kim Kardashian Principleby Jeetendr Sehdev

    Little, Brown Book Group 2017; US$ 17.99

    How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being... more...

  • Vertrieb in differenzierten Mehrkanalsystemenby Markus Bergmeier

    Springer Fachmedien Wiesbaden 2017; US$ 36.46

    Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer... more...

  • Verkaufen!by Ingo Poggensee

    Springer Fachmedien Wiesbaden 2017; US$ 24.60

    Sie wollen erfolgreich verkaufen? Dann brauchen Sie Leidenschaft und Disziplin, erprobte Techniken und ein gut funktionierendes Vertriebssystem. Ganz wichtig: Sie müssen wissen, welche besonderen Anforderungen in Ihrer Vertriebsform gelten. In ?Verkaufen!? bringt Ingo Poggensee die entscheidenden Interaktionsspielfelder, nämlich den Angebotsvertrieb,... more...

  • A Practitioner's Guide to Account-Based Marketingby Bev Burgess; Dave Munn

    Kogan Page 2017; US$ 31.31

    Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically. more...

  • Audio Brandingby Laurence Minsky; Colleen Fahey; Philip Kotler

    Kogan Page 2017; US$ 20.87

    Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. more...

  • The 21st Century Meeting and Event Technologiesby Seungwon "Shawn" Lee; Dessislava Boshnakova; Joe Goldblatt

    Apple Academic Press 2017; US$ 139.95

    Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects... more...

  • Sales EQby Jeb Blount

    Wiley 2017; US$ 27.00 US$ 23.99

    The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging... more...

  • Resilienz im persönlichen Verkaufby Sebastian Pyka

    Springer Fachmedien Wiesbaden 2017; US$ 42.84

    Sebastian Pyka entwickelt Wirkungsmodelle, die den Einfluss von Rollenstress auf die Verkaufsleistung tiefgründig erklären. Dabei bettet der Autor die psychologische Fähigkeit der Resilienz des Verkäufers erstmalig in den Untersuchungskontext ein und unterzieht sie umfassenden Wirkungsanalysen. Mit Hilfe von zwei Befragungen und einem Experiment werden... more...

  • Infinite Valueby Mark Davies

    Bloomsbury Publishing 2017; US$ 21.99

    During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging.... more...