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Sales & Selling

  • Selling Your Value Propositionby Cindy Barnes; Helen Blake; Tamara Howard

    Kogan Page 2017; US$ 32.48

    Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition. more...

  • Hacking Growthby Morgan Brown; Sean Ellis

    Ebury Publishing 2017; US$ 21.14

    'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild ' will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners Growth is now the first thing that investors,... more...

  • Effektivität in der Online-Kommunikationby Alexander Kolano

    Springer Fachmedien Wiesbaden 2017; US$ 40.44

    Alexander Kolano analysiert kanalübergreifende Effekte von Online-Kommunikationsmaßnahmen und verknüpft dabei verhaltenswissenschaftliche, entscheidungsorientierte und systemtheoretische Erklärungsansätze. Auf der Grundlage eines theoriegeleiteten Bezugsrahmens untersucht er anhand sekundärstatistisch verfügbarer Clickstream-Daten mit Hilfe von Logit-Modellen... more...

  • Plunkett's Advertising & Branding Industry Almanac 2017by Jack W. Plunkett

    Plunkett Research Ltd. 2017; US$ 349.99

    Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...

  • The Kim Kardashian Principleby Jeetendr Sehdev

    Little, Brown Book Group 2017; US$ 17.99

    THE INSTANT NEW YORK TIMES BESTSELLER How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful... more...

  • Vertrieb in differenzierten Mehrkanalsystemenby Markus Bergmeier

    Springer Fachmedien Wiesbaden 2017; US$ 37.62

    Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer... more...

  • Verkaufen!by Ingo Poggensee

    Springer Fachmedien Wiesbaden 2017; US$ 25.38

    Sie wollen erfolgreich verkaufen? Dann brauchen Sie Leidenschaft und Disziplin, erprobte Techniken und ein gut funktionierendes Vertriebssystem. Ganz wichtig: Sie müssen wissen, welche besonderen Anforderungen in Ihrer Vertriebsform gelten. In ?Verkaufen!? bringt Ingo Poggensee die entscheidenden Interaktionsspielfelder, nämlich den Angebotsvertrieb,... more...

  • A Practitioner's Guide to Account-Based Marketingby Bev Burgess; Dave Munn

    Kogan Page 2017; US$ 32.48

    Explore the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for anyone wishing to set up an ABM programme and run it strategically. more...

  • Audio Brandingby Laurence Minsky; Colleen Fahey; Philip Kotler

    Kogan Page 2017; US$ 21.65

    Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked or turned on, learn how to create an audio language to support your brand identity and personality. more...

  • The 21st Century Meeting and Event Technologiesby Seungwon "Shawn" Lee; Dessislava Boshnakova; Joe Goldblatt

    Apple Academic Press 2017; US$ 139.95

    Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects... more...