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Sales & Selling

  • Marketing Automation For Dummiesby Mathew Sweezey

    Wiley 2014; US$ 26.99

    Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This... more...

  • The Collaborative Saleby Keith M. Eades; Timothy T. Sullivan

    Wiley 2014; US$ 28.00

    Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale... more...

  • Web Marketing That Worksby Adam Franklin; Toby Jenkins

    Wiley 2014; US$ 28.95

    Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions.... more...

  • Professional Services Marketing Wisdomby Ric Willmot

    Wiley 2014; US$ 45.00

    Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your... more...

  • Lead Generation For Dummiesby Dayna Rothman

    Wiley 2014; US$ 26.99

    Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will... more...

  • Luxury Brands in Emerging Marketsby Glyn Atwal; Douglas Bryson

    Palgrave Macmillan 2014; US$ 105.00

    This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. more...

  • The Retargeting Playbookby Adam Berke; Gregory Fulton; Lauren Vaccarello

    Wiley 2014; US$ 30.00

    How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and... more...

  • Verkaufen kann von selbst laufenby Steffen Ritter

    Gabal Verlag 2014; US$ 19.66

    Mit System und Standards macht jeder Verkäufer mehr Umsatz! Erfolgreicher Vertrieb ist wie Skifahren. Laien fahren mit Kraft, Profis fahren mit Technik. Damit Verkaufen von selbst läuft und weniger Kraft kostet, braucht es Technik, braucht es standardisierte Abläufe. Und diese einzuführen ist gar nicht schwer. Wie genau Verkaufen mit System aussehen... more...

  • Führung im Vertriebby Heinrich Wickinghoff; Ulrich Dietze

    Gabal Verlag 2014; US$ 32.39

    Was bringen Vertriebsoptimierungen überhaupt? Wie groß ist der Einfluss einer Führungskraft im Vertrieb auf den Erfolg? Sind nicht vielmehr die Produkteigenschaften oder die Begehrlichkeit einer Marke verantwortlich für den Erfolg? Die Erfahrung, die Wickinghoff und Dietze in den Unternehmen machen, spricht eine andere Sprache: Je ähnlicher sich Produkte... more...

  • The Innovative Saleby Mark Donnolo

    AMACOM 2014; US$ 22.50

    In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful... more...