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Sales & Selling

  • Marktpsychologieby Gerhard Raab; Alexander Unger; Fritz Unger

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Dieses Buch liefert eine psychologische Erklärung für das Verhalten von Menschen auf Märkten. Hierzu beinhaltet es einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden  beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen... more...

  • Obstructive Marketingby Maitland Hyslop

    Taylor and Francis 2016; US$ 149.95

    In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon... more...

  • You Don't Have to Be a Sharkby Robert Herjavec

    St. Martin's Press 2016; US$ 28.99

    Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on the ABC's Emmy Award-winning hit show SHARK TANK, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach... more...

  • Hacking Salesby Max Altschuler

    Wiley 2016; US$ 25.00

    Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while... more...

  • Sales Growthby McKinsey & Company Inc.; Thomas Baumgartner; Homayoun Hatami; Maria Valdivieso de Uster; Marc Benioff

    Wiley 2016; US$ 29.95

    The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth , experts from McKinsey & Company build... more...

  • Video-Marketing mit YouTubeby Christoph Seehaus

    Springer Fachmedien Wiesbaden 2016; US$ 19.99

    Wie Sie die enorme Reichweite und das hohe Suchvolumen auf YouTube konsequent für Ihr Unternehmen nutzen können, zeigt dieser pragmatische Ratgeber. Christoph Seehaus veranschaulicht, wie Sie Kampagnen optimal strukturieren und steuern können und über welche Hebel Sie den Kanal YouTube zu einem Erfolg werden lassen. more...

  • Sales Coaching by Benedictby Karl Herndl

    Springer Fachmedien Wiesbaden 2016; US$ 19.99

    Wer Ordnung hat, hat auch Erfolg!Dieses Buch zeigt, wie Sie Ihren Vertrieb mithilfe der Benediktsregelzielsicher optimieren und langfristig auf Wachstum ausrichten: mit klarenStrukturen, einer ganzheitlichen Organisation sowie gebündelten Kräften gepaartmit Menschlichkeit und Wertschätzung. Diese innovative ?Sales-Ordnung? ist für Vertriebsorganisationenaller... more...

  • Measuring Service Performanceby Ralf Lisch

    Taylor and Francis 2016; US$ 149.95

    In service societies, the tertiary sector has long become the primary sector in terms of GDP and employment. Quality research and testing means better service, and success in the service industries demands quality. Nonetheless, complaints about insufficient, inconsistent or bad service abound. Quality decides on success and failure. Where so much... more...

  • Marketing High Profit Product/Service Solutionsby Roger More

    Taylor and Francis 2016; US$ 134.95

    Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ?bundling?. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and... more...

  • Secrets of Great Salespeople: 50 Ways to Sell Business-To-Businessby Jeremy Raymond

    Hodder & Stoughton 2016; US$ 13.99

    Discover the 50 secrets that great salespeople know - complete with strategies for putting them into practice. What do great salespeople know that the rest of us don't? Do they have a secret recipe for success? Is there a special alchemy to selling? The Secrets of Great Salespeople reveals the 50 things you need to know to in order to sell. Each... more...