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Sales & Selling

  • Malcolm McDonald on Key Account Managementby Malcolm McDonald; Beth Rogers

    Kogan Page 2017; US$ 21.69

    Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical. more...

  • Supplier Relationships to Family Firmsby Christoph Rose

    Springer Fachmedien Wiesbaden 2017; US$ 61.87

    Christoph Rose provides a broader differentiation of the perspective on family-owned companies. In contrast to several studies that merely discuss family-owned companies and non-family companies, his analysis is based on family influence, so the dominating heterogeneity of family-owned companies in practice is taken into account. The author provides... more...

  • Perennial Sellerby Ryan Holiday

    Profile Books 2017; US$ 7.98

    Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that... more...

  • Marketing the Public Sectorby Seymour H. Fine

    Taylor and Francis 2017; US$ 44.95

    The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy... more...

  • Coaching von Mitarbeitern im persönlichen Verkaufby Alexander Tiffert

    Springer Fachmedien Wiesbaden 2017; US$ 4.89

    Dieses essential zeigt, wie Führungskräfte durch Coaching die individuelle Kompetenzentwicklung von Vertriebsmitarbeitern im persönlichen Verkauf stetig fördern können. Dazu werden wichtige Grundlagen des Mitarbeitercoachings dargestellt und praxiserprobte Methoden beschrieben. Das Coaching von Mitarbeitern ist eines der wirksamsten Instrumente der... more...

  • Handbook on Place Branding and Marketingby Adriana Campelo

    Edward Elgar Publishing 2017; US$ 60.00

    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. more...

  • Direct and Digital Marketing in Practiceby Brian Thomas; Matthew Housden

    Bloomsbury Publishing 2017; US$ 37.99

    Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising... more...

  • Power Phone Scriptsby Mike Brooks

    Wiley 2017; US$ 28.00 US$ 24.50

    Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your... more...

  • Hospitality Marketing and Consumer Behaviorby Vinnie Jauhari

    Apple Academic Press 2017; US$ 149.95

    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences , looks at the diverse factors that create these positive experiences and provides insight... more...

  • CRM For Dummiesby Lars Helgeson

    Wiley 2017; US$ 24.99 US$ 21.99

    Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for... more...