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Strategic Planning

Most popular at the top

  • Brand Media Strategy, 2nd Editionby Antony Young

    Palgrave Macmillan 2014; US$ 30.00

    This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...

  • Measuring Customer Experienceby Philipp Klaus

    Palgrave Macmillan 2014; US$ 45.00

    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...

  • Gorgeous, Sexy, Richby Norma Sit

    Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 16.09

    Gorgeous, Sexy and Rich is an essential for the woman who's chic, cosmopolitan and smart enough to want to know about how to handle her finances. Drawing upon her vast life experiences, both personal and professional, author Norma Sit will take you through a plethora of financial issues to help you reach the ultimate goal of financial independence.... more...

  • The Value of Business Analyticsby Evan Stubbs

    Wiley 2011; US$ 49.95

    TURN YOUR CHALLENGES INTO SUCCESSES ? LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge,... more...

  • Corporate Turnaroundby Stuart Slatter

    Penguin Books Ltd 1999; US$ 20.78

    When firms are on the brink of failure, only turnaround management can restore performance and profitability. The key is to provide stability and create cash (and a breathing space) for building long-term success. This fully revised edition provides practical advice on restoring confidence through effective leadership and planning. It highlights the... more...

  • Managing Transitionsby William Bridges; Susan Bridges

    Da Capo Press 2009; US$ 16.95

    From the most trusted voice on transition, a new edition of the classic guide to dealing with the human side of organizational change more...

  • The Art of Warby Tzu Sun; Ralph D. Sawyer

    Basic Books 1994; US$ 16.95

    The Art of War is almost certainly the most famous study of strategy ever written and has had an extraordinary influence on the history of warfare. The principles Sun-tzu expounded were utilized brilliantly by such great Asian war leaders as Mao Tse-tung, Giap, and Yamamoto. First translated two hundred years ago by a French missionary, Sun-tzu?s... more...

  • The Social Licenseby John Morrison

    Palgrave Macmillan 2014; US$ 35.00

    A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. more...

  • Double Your Profitsby Bob Fifer

    HarperCollins 2011; US$ 7.99

    One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits. more...

  • Airline Marketing and Managementby Mr Stephen Shaw

    Ashgate Publishing Ltd 2012; US$ 34.95

    Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...