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Most popular at the top
- Pan Macmillan 2013; US$ 15.02
This charming story about a penguin colony in Antarctica illustrates key truths about how deal with the issue of change: handle the challenge well and you can prosper greatly; handle it poorly and you put yourself at risk. The penguins are living happily on their iceberg as they have done for many years. Then one curious penguin discovers a potentially... more...
- HarperCollins 2011; US$ 17.99
?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
- The Crown Publishing Group 2010; US$ 16.00
Why trying to be the best ? competing like crazy ? makes you mediocre Every few years a book?through a combination of the author?s unique voice, storytelling ability, wit, and insight?simply breaks the mold. Bill Bryson?s A Walk in the Woods is one example. Richard Feynman?s ? Surely You?re Joking, Mr. Feynman!? is another. Now comes Youngme... more...
- Wiley 2010; US$ 69.00 US$ 59.80
"With this extensively upgraded second edition, Dean Anderson and Linda Ackerman Anderson solidify their status as the leading authorities on change leadership and organizational transformation. This is without question the most comprehensive approach for leaders who are serious about making change a strategic discipline." — Jim Kouzes , Author,... more...
- Kogan Page 2015; US$ 31.31
The Public-Private Partnership Handbook leads managers and decision makers through the key stages of planning, implementing and benefiting from working partnerships between public and private sector organizations. more...
- Random House Publishing Group 2007; US$ 27.00
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important... more...
- Wiley 2008; US$ 27.95 US$ 24.50
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...
- HarperCollins 2009; US$ 19.99
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product,... more...
- McGraw-Hill Education 2001; US$ 20.00
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style,... more...
- The Crown Publishing Group 2004; US$ 24.95
How can you make wise decisions about your company and your personal future when you have no idea where the economy is headed? The answer is, you can?t. But you can learn how to accurately predict turns in the economy so that you can see the road ahead. And BEATING THE BUSINESS CYCLE shows you how. In BEATING THE BUSINESS CYCLE, Lakshman Achuthan... more...