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- Oxford University Press, UK 2007; US$ 37.99
The 'Resource-Based View of the Firm' has emerged as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is that some firms persistently outperform others? Resource-Based Theory provides a considered overview of this theory from one of its key thinkers.... more...
- F+W Media 2006; US$ 14.95
More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated... more...
- SAGE Publications 2012; US$ 59.00
Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world. more...
- Palgrave Macmillan 2006; US$ 25.00
Offers a vehicle for personal and organizational change. The author's plan begins with a look into the inner work of leaders and then it turns to external challenges. He reveals a powerful system already embraced by top companies around the world, where he is known for developing leaders who do well for themselves while doing good in the world. more...
- Palgrave Macmillan 2007; US$ 33.00
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy. more...
- Palgrave Macmillan 2014; US$ 24.00
A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future. more...
- Wiley 2011; US$ 60.00
First published in 1984, Lee Bolman and Terrence Deal?s best-selling book has become a classic in the field. Its four-frame model examines organizations as factories, families, jungles, and theaters or temples: The Structural Frame : how to organize and structure groups and teams to get results The Human Resource Frame : how to tailor organizations... more...
- Palgrave Macmillan 2014; US$ 36.00
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. more...
- Pearson Education 2008; US$ 32.00
For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. more...