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- Palgrave Macmillan 2014; US$ 30.00
This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...
- Palgrave Macmillan 2014; US$ 45.00
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...
- Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 16.09
Gorgeous, Sexy and Rich is an essential for the woman who's chic, cosmopolitan and smart enough to want to know about how to handle her finances. Drawing upon her vast life experiences, both personal and professional, author Norma Sit will take you through a plethora of financial issues to help you reach the ultimate goal of financial independence.... more...
- Wiley 2011; US$ 49.95
TURN YOUR CHALLENGES INTO SUCCESSES ? LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge,... more...
- Penguin Books Ltd 1999; US$ 20.78
When firms are on the brink of failure, only turnaround management can restore performance and profitability. The key is to provide stability and create cash (and a breathing space) for building long-term success. This fully revised edition provides practical advice on restoring confidence through effective leadership and planning. It highlights the... more...
- Basic Books 1994; US$ 16.95
The Art of War is almost certainly the most famous study of strategy ever written and has had an extraordinary influence on the history of warfare. The principles Sun-tzu expounded were utilized brilliantly by such great Asian war leaders as Mao Tse-tung, Giap, and Yamamoto. First translated two hundred years ago by a French missionary, Sun-tzu?s... more...
- Palgrave Macmillan 2014; US$ 35.00
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. more...
- Ashgate Publishing Ltd 2012; US$ 34.95
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...