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- Palgrave Macmillan 2014; US$ 36.00
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. more...
- HarperCollins 2011; Not Available
?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
- Penguin Books Ltd 2014; Not Available
Bo Burlingham, the bestselling author of Small Giants , returns with Finish Big , an original guide to exiting your company successfully and gracefully. "Finish Big is for all those founder/leaders who want to do more than take...it is for the ones who want to leave something behind." Simon Sinek , author of Start with Why and Leaders... more...
- Penguin Books Ltd 2014; Not Available
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as... more...
- McGraw-Hill Education 2007; US$ 34.00
Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept... more...
- Profile Books 2013; US$ 11.98
How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality... more...
- Wiley 2002; US$ 29.95
Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what price. Electronic Trading Masters takes traders to the next level by providing advice straight from the mouths... more...
- Wiley 2002; US$ 100.00
A revision of the bestselling book that shows IT departments how to take on new challenges As technology becomes more mainstream and accessible, companies must develop new ways to use their IT resources in order to compete. In this extensive revision, IT expert Bernard Boar provides a methodology that shows readers how to use IT as a competitive business... more...
- Wiley 2002; US$ 45.00
This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. It provides extensive background on performance management and the Balanced Scorecard, and focuses on guiding a team through the step-by-step development and ongoing implementation of a Balanced Scorecard system. Corporations, public sector... more...