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- Palgrave Macmillan 2014; US$ 45.00
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...
- Palgrave Macmillan 2014; US$ 120.00
The Multinational Enterprise and the Emergence of the Global Factory brings together research papers authored by Peter J. Buckley, focusing on three of the most important empirical and theoretical issues in the global economy: the rise of the 'global factory'; the growth of FDI from emerging economies; recent developments in the theory of IB. more...
- Palgrave Macmillan 2014; US$ 45.00
This book assesses the effectiveness of free trade agreements (FTAs) in unlocking international business opportunities in member states of the Gulf Cooperation Council (GCC). It takes an institutional perspective in explaining the existence and effects of non-tariff barriers and how FTAs can address these barriers to attract foreign investors. more...
- Pearson Education Limited 2014; US$ 19.51
Includes 10 handy do?s and don?ts of strategy development · Need powerful decision-making tools at your fingertips? · Want to get the most out of strategic thinking models like Porter?s Five Forces? · Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward,... more...
- Pearson Education Limited 2012; US$ 32.54
"Let's put a man on the moon in 10 years." This was a dream with a deadline - the deadline was met, the dream came true and history was made. Your vision may not be quite as groundbreaking as JFK's, but achieving it could still have a major impact on your business. Formulating a brief and easy-to-grasp business vision can help inspire and focus... more...
- McGraw-Hill Education 2007; US$ 34.00
Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept... more...
- Pearson Education Limited 2014; US$ 26.03
A strong business model is the bedrock to business success. But all too often, we fail to adapt, clinging to outdated business models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of our most successful businesses. These 55... more...
- Palgrave Macmillan 2014; US$ 105.00
This book addresses the multi-facet competitiveness of firms in China from an angle of strategic management of technology and innovation. The Chinese vanguard companies have been excellent in identifying strategic position and appropriately making strategic decisions, and effectively making strategy in action. more...