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- Palgrave Macmillan 2014; US$ 45.00
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...
- Palgrave Macmillan 2014; US$ 120.00
The Multinational Enterprise and the Emergence of the Global Factory brings together research papers authored by Peter J. Buckley, focusing on three of the most important empirical and theoretical issues in the global economy: the rise of the 'global factory'; the growth of FDI from emerging economies; recent developments in the theory of IB. more...
- Penguin Books Ltd 2015; Not Available
There are about 800 self-made billionaires in the world today. Twenty-five years ago there were only a fraction of these individuals.So why is the talent gap continuing to widen? And what can we learn from them? John Sviokla and Mitch Cohen set out to answer these questions in the first ever systematic study of self-made billionaires. Drawing... more...
- Palgrave Macmillan 2014; US$ 45.00
This book assesses the effectiveness of free trade agreements (FTAs) in unlocking international business opportunities in member states of the Gulf Cooperation Council (GCC). It takes an institutional perspective in explaining the existence and effects of non-tariff barriers and how FTAs can address these barriers to attract foreign investors. more...
- Pearson Education Limited 2014; US$ 19.61
Includes 10 handy do?s and don?ts of strategy development · Need powerful decision-making tools at your fingertips? · Want to get the most out of strategic thinking models like Porter?s Five Forces? · Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward,... more...
- Pearson Education Limited 2012; US$ 32.70
"Let's put a man on the moon in 10 years." This was a dream with a deadline - the deadline was met, the dream came true and history was made. Your vision may not be quite as groundbreaking as JFK's, but achieving it could still have a major impact on your business. Formulating a brief and easy-to-grasp business vision can help inspire and focus... more...
- Wiley 2002; US$ 29.95
Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what price. Electronic Trading Masters takes traders to the next level by providing advice straight from the mouths... more...
- Wiley 2002; US$ 45.00
This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. It provides extensive background on performance management and the Balanced Scorecard, and focuses on guiding a team through the step-by-step development and ongoing implementation of a Balanced Scorecard system. Corporations, public sector... more...