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- Palgrave Macmillan 2014; US$ 36.00
Real Luxury †examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. more...
- Pearson Education 2008; US$ 32.00
For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. more...
- Simon & Schuster 2010; US$ 16.00
One of the country?s most eminent practitioners of the art and science of negotiation offers practical advice for the most challenging conflicts?when you are facing an adversary you don?t trust, who may harm you, or who you may even feel is evil. This lively, informative, emotionally compelling book identifies the tools one needs to make wise decisions... more...
- Ashgate Publishing Ltd 2011; US$ 34.95
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...
- Random House 2011; US$ 34.05
THE NEW QUESTION Ten years after the worldwide bestseller Good to Great , Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague,... more...
- Palgrave Macmillan 2012; US$ 44.00
Meta-Luxury †sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. more...
- HarperCollins 2013; US$ 22.99
In Boundaries for Leaders, clinical psychologist and bestselling author Dr. Henry Cloud leverages his expertise of human behavior, neuroscience, and business leadership to explain how the best leaders set boundaries within their organizations--with their teams and with themselves--to improve performance and increase employee and customer satisfaction.... more...
- Kogan Page 2012; US$ 49.95
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience,... more...
- Potomac Books Inc. 2013; US$ 29.95
Effective strategic thinking requires a clear understanding of one s external environment. Each organization has a unique environment, but as Ross Harrison explains in "Strategic Thinking in 3D," any environment whether in the fields of national security, foreign policy, or business has three dimensions: systems, opponents, and groups.Systems... more...