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- Allen & Unwin 2007; US$ 15.90
A blistering critique of the largely hidden role played by the public relations industry in Australia, Inside Spin reveals how corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Winner of the 2005 Iremonger Award for Writing on Public Issues. more...
- Thorogood Publishing 2003; US$ 23.95
A guide to the world's most important writers on business strategy. It summarizes all the key concepts and the contribution of each of the leading thinkers in the field, with pros and cons of each theory. It also provides a series of checklists to aid the development of business strategies. more...
- Martin Books 2007; US$ 24.95
What is business strategy? How will it help me create a competitive advantage? Looks at developing strategies and strategic plans, vision, mission and values, analysing the business environment, people and leadership, implementing strategies. Contents include: What is Business Strategy? Business strategy defined The aim of strategy Levels of... more...
- The Crown Publishing Group 2009; US$ 15.00
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer?s experience) and convenience... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 16.09
Gorgeous, Sexy and Rich is an essential for the woman who's chic, cosmopolitan and smart enough to want to know about how to handle her finances. Drawing upon her vast life experiences, both personal and professional, author Norma Sit will take you through a plethora of financial issues to help you reach the ultimate goal of financial independence.... more...
- Emerald Group Publishing Limited 2010; US$ 131.99
This volume explores ways in which an organization's existing competences can be enhanced as sources of competitive advantage - either enduring or intendedly transitional. Competence enhancing activities considered include political lobbying to extend the more...
- Pearson Education 2010; US$ 1.99
This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. Delivering one-of-a-kind products and one-of-a-kind customer experiences. ... more...
- Pearson Education 2010; US$ 1.99
This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly iconic--and create conversation everywhere... more...