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- McGraw-Hill Education 2007; US$ 34.00
Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become global household names. Dave Conti is a writer and editor specializing in business and self-help... more...
- SAGE Publications 2004; US$ 44.00
The Practice of Making Strategy takes the student through the process of making strategy with a management team. This is a highly practical book based on a wealth of organizational applications in large and small organizations, public and not-for-profit as well as commercial settings. It presents techniques that can be used to develop a business... more...
- Pearson Education Limited 2012; US$ 31.62
"Let's put a man on the moon in 10 years." This was a dream with a deadline - the deadline was met, the dream came true and history was made. Your vision may not be quite as groundbreaking as JFK's, but achieving it could still have a major impact on your business. Formulating a brief and easy-to-grasp business vision can help inspire and focus... more...
- Springer 2013; US$ 99.00
Research-based spin-off companies are a special subgroup of new technology-based ventures and play an important role for innovation and economic development. Executive teams of academic spin-offs face several challenges in building up sustainable and profitable ventures, because they often lack managerial and entrepreneurial skills. Based on a quantitative... more...
- Random House 2013; US$ 14.38
Are you afraid of finance? If so, don't worry. You're in good company: many entrepreneurs and small business owners are the same. And now, here is the book for you. Jointly written by Beermat Entrepreneur Chris West and two experienced finance directors, Stephen King and Jeff Macklin, Finance on a Beermat demystifies the whole topic.... more...
- Profile Books 2013; US$ 11.98
How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality... more...
- Taylor and Francis 2013; US$ 140.00
This book addresses the evolution of the strategies, structures, ownership patterns and performances of large European corporations since the early 1960s. The authors study large and small countries, in order to understand how the process of economic integration has affected the patterns of growth and the structural characteristics of the largest... more...
- Penguin Books Ltd 2013; US$ 15.98
The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple Cow The Curve is a new way of doing business and of seeing the world. For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about... more...
- Pearson Education Limited 2013; US$ 18.96
Discover how to become an effective strategic thinker Some people seem to achieve the best results, again and again. Is it luck? Or is it strategy? How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset. This hands-on guide tackles both the thinking and the... more...