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Strategic Planning

Most popular at the top

  • Customer Cultureby Michael D. Basch

    Pearson Education 2003; US$ 13.99

    Many people have written about creating customer-centered organizations. Michael Basch actually did it--better than anyone else. He was the co-founder of Federal Express, and the VP of Sales, Marketing and Customer Service. He built the systems, created the processes and developed the culture that made FedEx the legend it still is today in customer... more...

  • Leading Strategic Changeby J. Stewart Black; Hal Gregersen

    Pearson Education 2003; US$ 16.99

    Of organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the "brain barriers" that keep strategic change from success--failure... more...

  • Failsafe Strategiesby Sayan Chatterjee

    Pearson Education 2004; US$ 25.99

    In the 1990s, in the name of "revolutionary business models," businesses took on massive risks almost without concern. They were burnt -- badly. Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Now, there's a whole new way to think about risk: one that liberates you to act, while protecting... more...

  • The Alignment Effectby Faisal Hoque

    Pearson Education 2002; US$ 26.95

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces... more...

  • Blueprint to a Billionby David G. Thomson

    Wiley 2010; US$ 27.95

    Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company." ?Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business... more...

  • Brand Innovation Manifestoby John Grant

    Wiley 2011; US$ 65.00

    The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s... more...

  • Advanced Bond Portfolio Managementby Philippe Priaulet; Lionel Martellini; Frank J. Fabozzi

    Wiley 2006; US$ 105.00

    In order to effectively employ portfolio strategies that can control interest rate risk and/or enhance returns, you must understand the forces that drive bond markets, as well as the valuation and risk management practices of these complex securities. In Advanced Bond Portfolio Management , Frank Fabozzi, Lionel Martellini, and Philippe Priaulet... more...

  • 50-Plus Marketby Dick Stroud

    Kogan Page 2005; US$ 39.95

    In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. more...

  • The Board Bookby Susan F. Shultz

    AMACOM 2000; US$ 35.00

    A brisk, readable book on a serious and prickly topic: Making corporate boards live up to their full, strategic potential. more...

  • Roadmap to Strategic HRby Ralph Christensen

    AMACOM 2005; US$ 29.95

    A practical process for turning human resources into a crucial component of success -- from an HR professional who really did it! more...