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Strategic Planning

  • Location of International Business Activitiesby Academy of International Business .; J. Cantwell

    Palgrave Macmillan UK 2014; US$ 110.44

    In recent years an extensive range of new research has been revisiting the topic of the location of international business activities, from a variety of different perspectives and background interests. This work has been inspired in part by two apparently quite different but actually related contemporary trends: on the one hand, an emergence or revitalization... more...

  • El concepto de la estrategia del océano azulby 50MINUTOS.ES

    Primento Digital 2016; US$ 9.99

    Las claves de la estrategia de éxito empresarial para innovar y superar a la competencia Este libro es una guía práctica y accesible para entender y aplicar el concepto de la estrategia del océano azul, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos, este libro le permitirá: ?    Mejorar el éxito... more...

  • Enterprise Content Managementby Stephen A. Cameron

    British Informatics Society Limited 2011; US$ 46.99

    The enterprise content management tools and strategies introduced in this book enable the capture, management, storage and delivery of an organisation's information. The book is essential reading for executives contemplating or managing their information strategies and for enterprise architects involved in the delivery of ECM solutions. more...

  • Managing People in a Downturnby A.; Adrian Furnham

    Palgrave Macmillan UK 2011; US$ 35.13

    A collection of engaging and thought-provoking essays looking at the world of business and management during a recession. Furnham takes a sideways look at some business issues that are often brushed under the carpet and examines recent academic contributions to business literature in an amusing and jargon-free style. more...

  • Sustaining Leanby AME - Association for

    CRC Press 2008; US$ 24.95

    Provides Reassurance and Suggestions From Those Who Have Walked the Same Lean Road Perhaps the most fundamental challenge that companies adopting a lean strategy must face is how to sustain initial momentum and develop a corporate culture with an ongoing commitment to that strategy. While efficient tools and strategies are essential to the cause,... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; US$ 35.00

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Innovation Networksby Rick Aalbers; Wilfred Dolfsma

    Taylor and Francis 2015; US$ 48.95

    Organizations are complex social systems that are not easy to understand, yet they must be managed if a company is to succeed. This book explains networks and how managers and organizations can navigate them to produce successful strategic innovation outcomes. Although managers are increasingly aware of the importance of social relations for the inner-workings... more...

  • The Third Lensby Mika Aaltonen

    Taylor and Francis 2017; US$ 54.95

    Advancing new sense-making tools for organizational strategy, this book demonstrates how to deal with asymmetric threats and opportunities. It employs participatory methods and multiple sector strategies to shift strategic thinking into considering disorder complexity and chaos. The contributors examine whether the 'third lens' or ontology of a project... more...

  • Unternehmenskultur fördernby Sandro Abbate

    Springer Fachmedien Wiesbaden 2014; US$ 2.80

    Unternehmenskultur ist beeinflussbar! Dieses Buch zeigt auf, wie Führungskräfte Werte vermitteln, die direkt mit der Tätigkeit der Mitarbeiter zusammenhängen, und dadurch den übergeordneten Sinn ihrer Arbeit erkennen lassen. So entsteht eine motivierende und positive Unternehmenskultur, in der sich Mitarbeiter mit ihrem Arbeitgeberidentifizieren und... more...

  • Authentisch und wertorientiert kommunizierenby Sandro Abbate

    Springer Fachmedien Wiesbaden 2014; US$ 4.68

    ?Sandro Abbate beschreibt die Positionierung, das Formulieren von Visionen und die Ausrichtung der Unternehmenskommunikation an eigenen Werten und veranschaulicht dies an diversen Beispielen. Die Entscheidung für ein Produkt oder eine Dienstleistung hängt heutzutage nicht mehr nur von Qualität und Preis ab, sondern auch von der Haltung eines Unternehmens... more...