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Strategic Planning

  • The Strategic Procurement Practice Guideby Ulrich Weigel; Marco Ruecker

    Springer International Publishing 2017; US$ 67.16

    This practice guide on procurement strategy brings together methods and tools used by global purchasers across different industries. The authors lay major focus on the themes of global sourcing, risk management, and the dynamic topic of negotiation strategy. The authors present their perspectives on all important questions of strategic procurement... more...

  • Advances in National Brand and Private Label Marketingby Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Kusum L. Ailawadi; María Jesús Yagüe-Guillén

    Springer International Publishing 2017; US$ 111.95

    This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general... more...

  • Leadership through Trustby Gus Gordon

    Springer International Publishing 2017; US$ 50.32

    This book proposes that the key ingredient to effective leadership is trust and that leaders must earn the trust of their colleagues to be successful. The author uses his experience as a CEO in Mexico, a low trust society, as the basis of his model of trust leadership, which incorporates empathy and servant leadership principles. This book bridges... more...

  • One Missionby Chris Fussell; Charles Goodyear

    Pan Macmillan 2017; US$ 16.51

    In One Mission , former Navy SEAL Chris Fussell draws on his extensive experience of high-pressure team work to show how organizations can apply lessons from the field to successfully transform their way of doing business – becoming flatter, quicker, and much more collaborative across departments and divisions. Along with sharing his own military... more...

  • Plunkett's Outsourcing & Offshoring Industry Almanac 2018by Jack W. Plunkett

    Plunkett Research Ltd. 2017; US$ 379.99

    Market research guide to the outsourcing and offshoring industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Features trends, statistical tables and an industry glossary. Over 350 one page profiles of Outsourcing & Offshoring Industry firms, public and private, containing addresses, phone... more...

  • Solving Complex Decision Problemsby Rudolf Grünig; Richard Kühn; Anthony Clark; Claire O'Dea; Maude Montani

    Springer Berlin Heidelberg 2017; US$ 67.16

    This book offers a decision making procedure to help  managers in companies, non-profit organisations and public administration solve problems. It focuses on problem analysis, on developing solution options and on establishing the decision making matrix. more...

  • Creating and Sustaining Competitive Advantageby Chandra S. Mishra

    Springer International Publishing 2017; US$ 134.34

    This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure,... more...

  • Kultur in den Vereinigten Arabischen Emiraten und ihre Auswirkungen auf das Managementby Sandrine El Sauaf

    Springer Fachmedien Wiesbaden 2017; US$ 47.03

    Sandrine El Sauaf untersucht interkulturelle Fragestellungen zu Mitarbeiterführung und Verhandlungen mit arabischen Geschäftspartnern und analysiert vor diesem Hintergrund die Managementstile in den Vereinigten Arabischen Emiraten (VAE). Daraus entwickelt sie ein hypothesenbasiertes Modell zum Einfluss der Kultur auf das Management und leitet Handlungsempfehlungen... more...

  • Spirituality and Religion in Organizingby Tuomo Peltonen

    Springer International Publishing 2017; US$ 48.13

    This book contributes to the discussions on the role of spirituality in organizing and leading, taking a philosophically and theologically rigorous perspective. Developing an approach to spirituality informed by Platonist philosophy and classical and mystical streams of Christian theology, the text re-assesses the role of religious insights and beliefs... more...

  • Branding: A Very Short Introductionby Robert Jones

    OUP Oxford 2017; US$ 7.99

    Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. more...