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  • Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Editionby Michael Burton; Daniel Shea

    ABC-CLIO 2010; US$ 22.95

    Updated for the Obama age of political campaigning, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested or active in the electoral process?campaign professionals; activists at the local, state, and national levels; and scholars of American politics and... more...

  • Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 5th Editionby Michael Burton; William Miller; Daniel Shea

    ABC-CLIO 2015; US$ 29.00

    Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from... more...

  • Campaigning Onlineby Bruce Bimber

    Oxford University Press 2003; US$ 46.99

    This title provides a portrait of the role of campaign web sites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's web sites? Do they learn anything? The authors answer these questions using data and evidence about the 2000 election. more...

  • Campaigning to the New American Electorateby Marisa Abrajano

    Stanford University Press 2010; US$ 22.95

    This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest... more...

  • Campaigns and Elections American Styleby James A Thurber; Candice J. Nelson

    Westview Press 2013; US$ 7.99

    With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques... more...

  • Campaigns and Political Marketingby Wayne Steger; Sean Kelly; Mark Wrighton

    Taylor and Francis 2013; US$ 62.95

    Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and... more...

  • Changing Party Coalitionsby Jerry Hough

    Algora Publishing 2007; US$ 34.95

    Where did the “Red” states and “Blue” states come from? Jerry F. Hough, professor on the US Presidency at Duke University, looks at the American experience and examines the fundamental change in party alignment that took place in the second half of the 20 more...

  • The Climax of Populismby Robert F. Durden

    The University Press of Kentucky 2015; US$ 35.00

    Rarely has a third political party in the United States exerted a force upon national events comparable to that of the Populists during the 1890s. This force reached its climax in the presidential race of 1896, when the national reforms epitomized in the cry for free silver were at issue. Yet despite a number of recent studies, confusion and error... more...

  • Communication Consultants in Political Campaigns: Ballot Box Warriorsby Robert Friedenberg

    ABC-CLIO 1997; US$ 31.95

    We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George... more...

  • Crossroadsby Andrew Cuomo

    Random House Publishing Group 2003; US$ 24.95

    An array of leading Democrats, Republicans, and independent thinkers provide a road map for America?s political future. America is at a turning point. For the first time in history, the United States is the world?s lone superpower?in Andrew Cuomo?s words, ?both the tamer and target of an unstable world.? New technology and the omnipresent media... more...