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Most popular at the top
- Taylor and Francis 2010; US$ 54.95
Our portraits of voters, their relationship to parties, and the behavior of elected party members have changed significantly within the last 10 to 15 years. Characterizations of dealignment and decreased importance of parties have been fairly rapidly replaced by a focus on party polarization. Voters are becoming more ideological and the debate is... more...
- Stanford University Press 2010; US$ 22.95
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest... more...
- ABC-CLIO 1997; US$ 138.00
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political... more...
- HarperCollins 2011; US$ 17.99
Revolt ! is a battle cry for the newly elected Republican majority from the New York Times bestselling authors of Outrage, Fleeced, Catastrophe, and 2010: Take Back America . Dick Morris and Eileen McGann offer a blueprint for rolling back the worst of the legislation passed by the Obama administration and an agenda for establishing new, conservative... more...
- Temple University Press 2011; US$ 28.95
In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. Charlton McIlwain and Stephen Caliendo... more...
- Palgrave Macmillan 2010; US$ 105.00
One major party in American politics, the Democrats, has consciously identified itself with underdogs. This book analyzes the relationship between the party and the main political ideology of its base: liberalism. more...
- Rowman & Littlefield Publishers 2010; US$ 48.99
Every four years, The State of the Parties brings readers up to date on party action in election years and in between. With the dual themes of continuity and change characterizing the new edition, this essential party primer includes: three new chapters on party roles in the 2008 election, a section on the impact of party resources for the campaign,... more...
- Princeton University Press 2009; US$ 37.50 US$ 34.13
Modern presidents are usually depicted as party "predators" who neglect their parties, exploit them for personal advantage, or undercut their organizational capacities. Challenging this view, Presidential Party Building demonstrates that every Republican president since Dwight D. Eisenhower worked to build his party into a more durable political... more...
- Taylor and Francis 2012; US$ 45.95
More than many areas of American politics research, studies of minor party competition and success are often overly driven by normative concerns that do not hold up to empirical scrutiny. This concise book presents a concerted effort to analyze the barriers in election law, such as ballot access restrictions and single member districts with a plurality... more...
- ABC-CLIO 2011; US$ 49.00
Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically,... more...