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- ABC-CLIO 2011; US$ 49.00
Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically,... more...
- LSU Press 2011; US$ 19.95
A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes... more...
- Springer Fachmedien Wiesbaden 2010; US$ 17.83
Im Privatkundengeschäft versuchen die Filialbanken als Differenzierungsstrategie zu den Direktbanken eine Qualitätsstrategie (Finanzkonzept/Finanzplanung) in Form einer ganzheitlichen Beratung zu positionieren. Die Direktbanken und die Direktbanken mit Filialen setzen mit Qualitäts- und Serviceversprechen dagegen. Zudem kämpfen Banken und Sparkassen... more...
- VS Verlag für Sozialwissenschaften 2010; US$ 13.38
Das Buch handelt von den ursprünglich tragenden sozialmoralischen Lagern der deutschen Industriegesellschaft, und es portraitiert einige ihrer bedeutenden Repräsentanten, die den politischen Milieus Gesicht wie Prägungen gegeben haben. Der Autor erörtert den hybriden Anspruch der weltanschaulichen Eigenkulturen, denen es um ?neue Menschen? in ?befreiten... more...
- Oxford University Press 2012; US$ 12.99
The Tea Party and the Remaking of Republican Conservatism combines fine-grained portraits of local Tea Party members and chapters with an overarching analysis of the movement's rise, impact, and likely fate. more...
- Trine Day 2011; US$ 7.99
The modern Whig movement and, specifically, the Modern Whig Party is a quickly growing third party in America and this book examines its political philosophy. Drawing from the history and traditions of the partythose that animated the public policies and careers of such great American Whigs as George Washington, Alexander Hamilton, Henry Clay, John... more...
- Berrett-Koehler Publishers 2012; US$ 19.95
NEW EDITION, REVISED AND UPDATEDFormer director of the Young Democrats of America, the California Democratic Party and HUD Special Counsel to the Clinton-Gore administration, Christine Pelosi updates her classic leadership guide for leaders and campaign managers to reflect the changes in the political and social climate that have taken place since... more...
- Palgrave Macmillan 2011; US$ 33.00
Recently, there has been a high level of conflict in American politics. Massive disagreements over government policies have pitted one group of Americans against another. This book explores how and why this style of politics developed and argues that fundamental disagreements between Americans have always been at the root of its politics. more...
- LSU Press 2007; US$ 24.95
A century ago, national political parties' nominating conventions for U.S. presidential candidates often resembled wide-open brawls, filled with front-stage conflicts and back-room deals. Today, leagues of advisors precisely plan and carefully script these events even though their outcomes are largely preordained. Rewiring Politics offers the first... more...
- Atlantic Books 2009; US$ 11.99
David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate... more...