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- ABC-CLIO 2011; US$ 49.00
Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically,... more...
- LSU Press 2011; US$ 19.95
A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes... more...
- VS Verlag für Sozialwissenschaften 2010; US$ 44.99
Das Buch handelt von den ursprünglich tragenden sozialmoralischen Lagern der deutschen Industriegesellschaft, und es portraitiert einige ihrer bedeutenden Repräsentanten, die den politischen Milieus Gesicht wie Prägungen gegeben haben. Der Autor erörtert den hybriden Anspruch der weltanschaulichen Eigenkulturen, denen es um ?neue Menschen? in ?befreiten... more...
- Springer Fachmedien Wiesbaden 2010; Not Available
Im Privatkundengeschäft versuchen die Filialbanken als Differenzierungsstrategie zu den Direktbanken eine Qualitätsstrategie (Finanzkonzept/Finanzplanung) in Form einer ganzheitlichen Beratung zu positionieren. Die Direktbanken und die Direktbanken mit Filialen setzen mit Qualitäts- und Serviceversprechen dagegen. Zudem kämpfen Banken und Sparkassen... more...
- Oxford University Press 2012; US$ 12.99
The Tea Party and the Remaking of Republican Conservatism combines fine-grained portraits of local Tea Party members and chapters with an overarching analysis of the movement's rise, impact, and likely fate. more...
- Trine Day 2011; US$ 7.99
The modern Whig movement and, specifically, the Modern Whig Party is a quickly growing third party in America and this book examines its political philosophy. Drawing from the history and traditions of the partythose that animated the public policies and careers of such great American Whigs as George Washington, Alexander Hamilton, Henry Clay, John... more...
- Berrett-Koehler Publishers 2012; US$ 19.95
Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership ?boot camps? conducted in over thirty American states and in three foreign countries,... more...
- Palgrave Macmillan 2011; US$ 33.00
Recently, there has been a high level of conflict in American politics. Massive disagreements over government policies have pitted one group of Americans against another. This book explores how and why this style of politics developed and argues that fundamental disagreements between Americans have always been at the root of its politics. more...
- LSU Press 2007; US$ 24.95
A century ago, national political parties' nominating conventions for U.S. presidential candidates often resembled wide-open brawls, filled with front-stage conflicts and back-room deals. Today, leagues of advisors precisely plan and carefully script these events even though their outcomes are largely preordained. Rewiring Politics offers the first... more...
- Regnery Publishing 2010; US$ 27.95
What Should Conservatives Do in the Age of Obama? Two Words: Fight Back President Obama ran on promises of bipartisanship and centrism, but he?s delivered something else: unprecedented government borrowing and spending, unsustainable debt, and audacious attempts to usher in a colossal, overbearing government, the likes of which we?ve never seen.... more...