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  • Ministry Marketing Made Easyby Yvon Prehn

    Abingdon Press 2004; US$ 13.00

    Often, church leaders define marketing as spending large amounts of money on big ads in the church page section of local newspapers, building a killer web site or a dozen other standard marketing ideas that cost lots of money, or creating publications in full color that are professionally printed. Just as often, the church realizes very little return... more...

  • Find a Niche and Scratch Itby Robert L. Perry

    Rowman & Littlefield Publishers 2003; US$ 14.99

    Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles... more...

  • Brands of Faithby Mara Einstein

    Taylor and Francis 2007; US$ 44.95

    In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands ? easily recognizable symbols... more...

  • Shopping for Godby James B. Twitchell

    Simon & Schuster 2007; US$ 26.00

    Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...

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