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Communication

Most popular at the top

  • Optimierte Zielgruppenanspracheby Christopher M. Schmidt

    Springer Fachmedien Wiesbaden 2012; US$ 29.63

    ​​​Der Band bietet die Ergebnissedes internationalen Forschungsprojekts Identitätsbildung im europäischenGeschäftsbericht – Shaping Identities in European Annual Reports , der in Kooperation zwischen Universitäten aus Deutschland, Dänemark, denNiederlanden und Finnland entstanden ist. Die Beiträge zeigen, wie sich dieFrage der einzigartigen Positionierbarkeit... more...

  • Messung und Steuerung der Kommunikations-Effizienzby Jürgen Schwarz

    Springer Fachmedien Wiesbaden 2012; US$ 52.36

    ​Der zunehmende Wettbewerbsdruck in allen Branchen zwingt Unternehmen ihre Marketingbudgets nicht nur effektiv sondern auch möglichst effizient einzusetzen. Vor allem im Kommunikationscontrolling wird vermehrt eine systematische Messung und Steuerung der Kommunikations-effizienz gefordert, die transparent und nachvollziehbar ist. Jürgen Schwarz identifiziert... more...

  • Theories and Models of Communicationby Paul Cobley; Peter J. Schulz

    De Gruyter 2013; US$ 238.00

    This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context',... more...

  • Zizek and the Mediaby Paul A. Taylor

    Wiley 2013; US$ 22.95 US$ 20.66

    Slavoj Zizek reaches the parts of the media that other theorists cannot. With sources ranging from Thomas Aquinas to Quentin Tarantino and Desperate Housewives to Dostoyevsky, Zizek mixes high theory with low culture more engagingly than any other thinker alive today. His prolific output includes such media friendly content as a TV series (The Pervert's... more...

  • Digital Memory and the Archiveby Jussi Parikka; Wolfgang Ernst

    University of Minnesota Press 2012; US$ 75.00

    In the popular imagination, archives are remote, largely obsolete institutions: either antiquated, inevitably dusty libraries or sinister repositories of personal secrets maintained by police states. Yet the archive is now a ubiquitous feature of digital life. Rather than being deleted, e-mails and other computer files are archived. Media software... more...

  • Communication Yearbook 37by Elisia L. Cohen

    Taylor and Francis 2013; US$ 54.95

    Communication Yearbook 37 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include... more...

  • Making Connectionsby Charles T. Meadow

    Scarecrow Press 2002; US$ 63.00

    Meadow takes us on a Cook's tour of communication technologies across time_the alphabet and moveable type printing, cave drawings and carrier pigeons, telephones, television and, of course, the Internet. In each case, Meadow shows how these (and other devices) are connected to each other, even as they serve to make connections between people. more...

  • Medien der Geschichte – Antikes Griechenland und Romby Ortwin Dally; Tonio Hölscher; Susanne Muth; Rolf Schneider

    De Gruyter 2014; US$ 112.00

    Die Kenntnis der griechischen und römischen Antike, wie aller vergangenen Gesellschaften, ist in entscheidendem Maß von den Medien geprägt, in denen sich die jeweiligen Gesellschaften artikulieren. Die Gesetze, Konventionen und Konzepte der verschiedenen schriftlichen, bildlichen und materiellen Medien führen zu unterschiedlichen Konstruktionen... more...

  • Communication Under the Microscopeby Peter Bull

    Taylor and Francis 2013; US$ 49.95

    Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology.... more...

  • Medien in der Frühen Neuzeitby Andreas Würgler

    De Gruyter 2013; US$ 28.00

    Andreas Würgler gibt einen Überblick über die frühneuzeitliche Medienrevolution und ihre Bedeutung u.a. für die Reformation und die wissenschaftliche Revolution. Er stellt außerdem Trends und Tendenzen der interdisziplinären Medienforschung dar, von technik-, gattungs- und kulturgeschichtlichen bis zu wirtschafts-, sozial und politikgeschichtlichen... more...