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Communication

Most popular at the top

  • Optimierte Zielgruppenanspracheby Christopher M. Schmidt

    Springer Fachmedien Wiesbaden 2012; US$ 44.99

    ???Der Band bietet die Ergebnissedes internationalen Forschungsprojekts Identitätsbildung im europäischenGeschäftsbericht ? Shaping Identities in European Annual Reports , der in Kooperation zwischen Universitäten aus Deutschland, Dänemark, denNiederlanden und Finnland entstanden ist. Die Beiträge zeigen, wie sich dieFrage der einzigartigen Positionierbarkeit... more...

  • Messung und Steuerung der Kommunikations-Effizienzby Jürgen Schwarz

    Springer Fachmedien Wiesbaden 2012; US$ 59.99

    ?Der zunehmende Wettbewerbsdruck in allen Branchen zwingt Unternehmen ihre Marketingbudgets nicht nur effektiv sondern auch möglichst effizient einzusetzen. Vor allem im Kommunikationscontrolling wird vermehrt eine systematische Messung und Steuerung der Kommunikations-effizienz gefordert, die transparent und nachvollziehbar ist. Jürgen Schwarz identifiziert... more...

  • Theories and Models of Communicationby Paul Cobley; Peter J. Schulz

    De Gruyter 2013; US$ 238.00

    This handbook offers an overview of the diversity of perspectives on communication: including perspectives from biology, sociality, economics, norms & human development. The scope of the contributions is global, and the volume is relevant to both the empirical and philosophical traditions in human sciences. This is also an introduction... more...

  • Zizek and the Mediaby Paul A. Taylor

    Wiley 2013; US$ 59.95 US$ 51.96

    Slavoj Zizek reaches the parts of the media that other theorists cannot. With sources ranging from Thomas Aquinas to Quentin Tarantino and Desperate Housewives to Dostoyevsky, Zizek mixes high theory with low culture more engagingly than any other thinker alive today. His prolific output includes such media friendly content as a TV series (The Pervert's... more...

  • Digital Memory and the Archiveby Jussi Parikka; Wolfgang Ernst

    University of Minnesota Press 2012; US$ 75.00

    In the popular imagination, archives are remote, largely obsolete institutions: either antiquated, inevitably dusty libraries or sinister repositories of personal secrets maintained by police states. Yet the archive is now a ubiquitous feature of digital life. Rather than being deleted, e-mails and other computer files are archived. Media software... more...

  • Communication Yearbook 37by Elisia L. Cohen

    Taylor and Francis 2013; US$ 54.95

    Communication Yearbook 37 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include... more...

  • Making Connectionsby Charles T. Meadow

    Scarecrow Press 2002; US$ 62.99

    Meadow takes us on a Cook's tour of communication technologies across time_the alphabet and moveable type printing, cave drawings and carrier pigeons, telephones, television and, of course, the Internet. In each case, Meadow shows how these (and other devices) are connected to each other, even as they serve to make connections between people. more...

  • Systematische Medienphilosophieby Mike Sandbothe; Ludwig Nagl

    De Gruyter 2005; US$ 154.00

    Seit Platons Schriftkritik und Aristoteles? Poetik ist die Frage nach den Medien ein Grundthema philosophischer Reflexion. Durch die Weiterentwicklung der technischen Verbreitungsmedien hat dieses Thema in der Moderne zusätzliche Brisanz erlangt. Zu sich selbst jedoch ist die philosophische Reflexion der Medien erst im 20. Jahrhundert... more...

  • Medien der Geschichte ? Antikes Griechenland und Romby Ortwin Dally; Tonio Hölscher; Susanne Muth; Rolf Schneider

    De Gruyter 2014; US$ 112.00

    Our understanding of past societies is shaped by the media that constitute their cultural practices. The essays in this volume examine the specific forms by which Ancient Greek and Roman civilizations presented themselves in literature and inscriptions, sculpture and monuments, habitats and rituals. They explore the question of how the... more...

  • Communication Under the Microscopeby Peter Bull

    Taylor and Francis 2013; US$ 49.95

    Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology.... more...