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  • Messung und Steuerung der Kommunikations-Effizienzby Jürgen Schwarz

    Springer 2012; US$ 59.95

    ?Der zunehmende Wettbewerbsdruck in allen Branchen zwingt Unternehmen ihre Marketingbudgets nicht nur effektiv sondern auch möglichst effizient einzusetzen. Vor allem im Kommunikationscontrolling wird vermehrt eine systematische Messung und Steuerung der Kommunikations-effizienz gefordert, die transparent und nachvollziehbar ist. Jürgen Schwarz... more...

  • Digital Memory and the Archiveby Jussi Parikka; Wolfgang Ernst

    University of Minnesota Press 2012; US$ 75.00

    In the popular imagination, archives are remote, largely obsolete institutions: either antiquated, inevitably dusty libraries or sinister repositories of personal secrets maintained by police states. Yet the archive is now a ubiquitous feature of digital life. Rather than being deleted, e-mails and other computer files are archived. Media software... more...

  • Communication Yearbook 37by Elisia L. Cohen

    Taylor and Francis 2013; US$ 150.00

    Communication Yearbook 37 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. more...

  • Medien der Geschichte ? Antikes Griechenland und Romby Rolf Schneider; Tonio Hölscher; Susanne Muth; Ortwin Dally

    De Gruyter 2013; US$ 112.00

    Our understanding of past societies is shaped by the media that constitute their cultural practices. The essays in this volume examine the specific forms by which Ancient Greek and Roman civilizations presented themselves in literature and inscriptions, sculpture and monuments, habitats and rituals. They explore the question of how the ways that media... more...

  • A Short History of the Modern Mediaby Jim Cullen

    Wiley 2013; US$ 89.95

    A Short History of the Modern Media presents a concise history of the major media of the last 150 years, including print, stage, film, radio, television, sound recording, and the Internet. Offers a compact, teaching-friendly presentation of the history of mass media Features a discussion of works in popular culture that are well-known and easily... more...

  • Communication Under the Microscopeby Peter Bull

    Taylor and Francis 2013; US$ 49.95

    Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology.... more...

  • Medien in der Frühen Neuzeitby Andreas Würgler

    De Gruyter 2013; US$ 416.00

    Andreas Würgler surveys the media revolution in the early modern period and its multifarious impacts, including its influence on the Protestant Reformation and scientific revolution. The work also delineates trends in interdisciplinary media research, from technology, genre, and cultural history to economic, social, and political approaches. The thematic... more...

  • Interpersonale Kommunikation und Medienwirkungenby Alexander Haas

    Springer 2013; US$ 39.99

    Alexander Haas geht der Frage nach, welche Rolle der interpersonalen Kommunikation im Rahmen von Medienwirkungsprozessen zukommen kann. Die Aufbereitung des Forschungsstandes liefert Hinweise auf relevante intervenierende Merkmale, die das Zusammenspiel von interpersonaler und Massenkommunikation beeinflussen. Auf Basis einer reprasentativen Telefonbefragung... more...

  • Cultural Communication and Intercultural Contactby Donal Carbaugh

    Taylor and Francis 2013; US$ 72.95

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Assessing Communication Educationby William G. Christ

    Taylor and Francis 2013; US$ 66.95

    First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company. more...