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Communication; Statistical methods

  • Statistical Methods for Communication Scienceby Andrew F. Hayes

    Taylor and Francis 2009; US$ 125.00

    Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement... more...

  • The Economics of Sports Broadcastingby Chris Gratton; Harry Arne Solberg

    Taylor and Francis 2007; US$ 62.95

    Sports now constitute one of the most valuable forms of broadcast entertainment in today?s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The... more...

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