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- SAGE Publications 2001; US$ 42.95
This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual... more...
- Taylor and Francis 2006; US$ 59.95
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement,... more...
- Greenwood Publishing Group 2001; US$ 132.00
This volume contains numerous articles illustrating the state of the art of computer content analysis. Research is presented by scholars in many different fields with the aim of providing exemplars for further research on the computer analysis and understanding of textual materials. more...
- Intellect 2000; US$ 10.00
Our society is becoming a more visual culture day-by-day. This book offers detailed analyses of how to combine words with pictures to communicate clearly across cultural barriers. While some information is better communicated by one kind of media than another, some information is communicated most effectively through a combination of media. This book... more...
- McGraw-Hill Education 2005; US$ 42.00
Introduces readers to discourse analysis to show how media communication works. Written in a lively style and drawing on examples from contemporary media, this work discusses what precisely gets represented in media texts, who gets to do the talking, and what knowledge people need to share in order to understand the media. more...
- University of Minnesota Press 1993; US$ 90.00
The contemporary consumer is bombarded with fear-inducing images and information. This media shower of imagery is equalled only by the sheer quantity of fear-assuaging products offered for our consumption. The contributors address questions raised by the saturation of social space by capitalized fear. more...
- De Gruyter 2004; US$ 196.00
Although many everyday texts include pictures that contribute to the meaning of the message as whole, the field of linguistics has only sporadically dealt with this sign modality. The book closes the gaps by presenting theories for justifying possible references between language and pictures, and offers practical explanations for these references by... more...
- Springer 2007; US$ 9.99
Praktikern wird in zunehmendem Maße abgefordert, ihr Wissen eigenständig, professionell und attraktiv aufzubereiten. Dieses Kompendium zeigt Wege auf, Informationsdesign von der Grafik bis zum Dokument zu bewerten, zu erstellen und zu verbessern. Zweihundert farbige Abbildungen gewähren Einblick in Aufbau und Funktion von Technik, visualisieren Prozesse... more...
- Taylor and Francis 2009; US$ 78.95
A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today?s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities... more...