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Content analysis (Communication)

Most popular at the top

  • Analyzing Media Messages 3rd Editionby Daniel Riff; Stephen Lacy; Frederick Fico

    Taylor and Francis 2014; US$ 49.95

    Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. ... more...

  • Visual Communicationby Rick Williams; Julianne Newton

    Taylor and Francis 2009; US$ 78.95

    A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today?s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities... more...

  • Analyzing Media Messagesby Daniel Riff; Frederick Fico; Daniel Riffe; Stephen Lacy; Frederick G. Fico

    Taylor and Francis 2006; US$ 59.95

    Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement,... more...

  • Big Databy Stefanie King

    Springer 2014; US$ 39.99

    Stefanie King geht in ihrem Buch der Frage nach, weshalb Big Data, trotz des hohen Wertschopfungspotentials, bis heute nicht in allen Industriezweigen und Unternehmen genutzt wird. Im ersten Teil des Buches behandelt sie die technologischen und kommunikationswissenschaftlichen Grundlagen sowie die Einsatzgebiete von Big Data. Anschließend untersucht... more...

  • Reading the Visualby Tony Schirato; Jen Webb

    Allen & Unwin 2004; US$ 36.31

    An engaging guide to the skills needed to analyse images of all kinds, and a lucid introduction to the emerging field of visual culture. more...

  • Visual Communicationby Harry Jamieson

    Intellect 2006; US$ 10.00

    We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. more...

  • Observation Pointsby Thomas Patin

    University of Minnesota Press 2012; US$ 83.00

    National parks are the places that present ideas of nature to Americans: Zion, Yosemite, Grand Canyon, Yellowstone bring to mind quintessential and awe-inspiring wilderness. By examining how rhetoric—particularly visual rhetoric—has worked to shape our views of nature and the “natural” place of humans, Observation Points offers... more...

  • Interaktive Infografikenby Wibke Weber; Michael Burmester; Ralph Tille

    Springer 2013; US$ 49.95

    Infografik, interaktiv - allein diese beiden Begriffe füllen Bücher! Interaktive Infografik: Zu dieser Kombination wurde bis jetzt wenig publiziert. Diese Lücke will der vorliegende Band schließen. Er führt ein in Theorie, Design und Rezeption von interaktiven Infografiken. Die Autorinnen und Autoren betrachten die interaktive... more...

  • Defining Visual Rhetoricsby Charles A. Hill; Marguerite Helmers

    Taylor and Francis 2012; US$ 67.95

    Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and... more...

  • Visual Communication Research Designsby Keith Kenney

    Taylor and Francis 2010; US$ 52.95

    Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer  theoretical... more...