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Most popular at the top
- Springer 2014; US$ 39.99
Stefanie King geht in ihrem Buch der Frage nach, weshalb Big Data, trotz des hohen Wertschopfungspotentials, bis heute nicht in allen Industriezweigen und Unternehmen genutzt wird. Im ersten Teil des Buches behandelt sie die technologischen und kommunikationswissenschaftlichen Grundlagen sowie die Einsatzgebiete von Big Data. Anschließend untersucht... more...
- Random House Publishing Group 2011; US$ 25.00
"An insightful, accessible examination of the way in which day-to-day speech is tangled in a complicated web of history, politics, race, economics and power." - Kirkus What is it about other people?s language that moves some of us to anxiety or even rage? For centuries, sticklers the world over have donned the cloak of authority to control the way... more...
- Taylor and Francis 2005; US$ 28.95
The Language of Humour : * examines the importance of the social context for humour * explores the issue of gender and humour in areas such as the New Lad culture in comedy and stand-up comedy * includes comic transcripts from TV sketches such as Clive Anderson and Peter Cook more...
- Taylor and Francis 2012; US$ 67.95
Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and... more...
- Taylor and Francis 2004; US$ 104.95
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and... more...
- Intellect 2006; US$ 10.00
We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. more...
- Taylor and Francis 2010; US$ 52.95
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical... more...
- Taylor and Francis 2009; US$ 125.00
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement... more...
- Taylor and Francis 1999; US$ 32.95
At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and... more...