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Most popular at the top
- Taylor and Francis 2012; US$ 67.95
Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and... more...
- Taylor and Francis 2004; US$ 110.00
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and... more...
- Intellect 2006; US$ 10.00
We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. more...
- Taylor and Francis 2010; US$ 52.95
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical... more...
- Springer Berlin Heidelberg 2007; US$ 9.99
Praktiker müssen zunehmend ihr Wissen professionell und attraktiv aufbereiten. Dieses Kompendium zeigt Ihnen Informationsdesign von der Grafik bis hin zum Dokument. Wie Sie Präsentationen bewerten, erstellen und verbessern. Mit 200 farbigen Abbildungen? more...
- Taylor and Francis 2009; US$ 125.00
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement... more...
- Taylor and Francis 1999; US$ 32.95
At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and... more...
- University of Minnesota Press 2012; US$ 83.00
National parks are the places that present ideas of nature to Americans: Zion, Yosemite, Grand Canyon, Yellowstone bring to mind quintessential and awe-inspiring wilderness. By examining how rhetoric—particularly visual rhetoric—has worked to shape our views of nature and the “natural” place of humans, Observation Points offers... more...
- ABC-CLIO 2001; US$ 64.00
In recent years, computer content analysis has undergone something of a renaissance. Inexpensive and powerful desktop computers mean that computer analysis of texts is available to most researchers. The availability of software to do analyses, however, is not always linked to clear theoretical and methodological understandings. This volume seeks to... more...